London, United Kingdom
- Current
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- Senior Content Manager at Microsoft Ltd
- Connections
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128
connections
- Industry
- Online Media
Alastair Bruce’s Experience
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Senior Content Manager
Microsoft Ltd
(Online Media industry)
November 2005 — Present (4 years 5 months)
Leading content, editorial and audience strategy for MSN properties, including Money, Travel, Tech & Gadgets, and Local
Leading portal strategy for UGC and for editorial interaction with social media sites
Developing engaging and attractive online consumer-led content across all channels that is commercially viable
Sourcing and development of commercial and content partnerships and increasing reach, engagement and revenue of content properties
Editorial planning, both short and long-term
Working with sales to provide and implement deal or event-driven sponsorship packages and assisting with sell-in to advertisers
Formulating and implementing moderation policy across messageboards, blogs and other UGC options
Speaking to press, appearing on radio and in print
Managing large content and resource budgets
Managing team of 7 (5 editors, 1 producer, 1 content manager), including recruitment, training and performance reviews
Assisted with MSN Environment and Live Earth launches
Led team through switch to new content management system
Ran the product and content strategy for MSN Video and MSN Money for 18 months before expanding responsibilities with larger portfolio and larger team in 2007
Achievements:
Doubled the audience of MSN Money in 3 years
Launched MSN Travel and grew it to the largest travel information site within 2 months
Conceptualised and sold in to senior management the idea and business model for MSN Local and then project managed and developed it through to launch.
Grew MSN Tech & Gadgets to become the largest consumer tech site in the UK 6 months after I started running it, also doubling revenue in second year and growing it by 50% the year after
Winner of Microsoft Gold Star and Champion's Club global awards in 2009
