Creative Strategist
Greater New York City Area
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Alan Wolk’s Summary
Perhaps the only one of the new digital gurus with a traditional advertising background, Alan Wolk has staked out a distinctive voice for himself with his "Toad Stool" blog. Billed as a “frank but fair” look at the ever-evolving social media and advertising scenes, the blog is best known for the series “Your Brand Is Not My Friend,” which deals with the pitfalls established brands make in embracing social media. The wide-ranging appeal of Wolk’s common-sensical approach made waves throughout the blogosphere and helped establish him as one of the go-to guys for social media and marketing thought leadership and consulting.
Prior to “seeing the light,” Wolk was a highly successful creative director who spent years at ‘90s hot shop Anderson & Lembke and went on to start up Atmosphere, BBDO’s digital agency. A New York City native and Stuyvesant High School graduate, Wolk currently lives in New Jersey with his wife and 2 kids, where he doubles as a Little League and basketball coach.
