Creative Strategist
Greater New York City Area
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Alan Wolk’s Summary
One of the only new voices to come out of the creative side of the ad business, Alan Wolk has staked out a distinctive space for himself and his Toad Stool consultancy. The wide-ranging appeal of Wolk’s common-sense approach to strategy, combined with his hands-on experience as an advertising creative director, has made him the go-to guy for social media thought leadership, speaking and consulting.
His blog, The Toad Stool has been described as a “frank but fair” look at the confluence of advertising, marketing and Web 2.0.
Adweek Editor Brian Morrissey has called it “one of the ‘must read’ blogs for our industry” and it’s been selected for Guy Kawasaki’s exclusive Alltop blog aggregation site.
The most popular series, “Your Brand Is Not My Friend,” which deals with the false assumptions marketers make in the 2.0 space (and how to remedy them), has gotten much play in the blogosphere and that has led to columns in MPDailyFix, a top 20 blog aimed at marketing consultants and Adweek, as well as a national syndication deal via Newstex.
The blog’s popularity has also resulted in numerous requests for speaking engagements. A book is also in the works.
Prior to “seeing the light,” Wolk was a highly successful creative director who spent years at ‘90s hot shop Anderson & Lembke and went on to start up Atmosphere, BBDO’s digital agency, with stints at Ogilvy and JWT along the way. A New York City native and Stuyvesant High School graduate, Wolk currently lives in New Jersey with his wife and 2 kids, where he doubles as a Little League and basketball coach.
