Alan Waysbort

Current

Markom Executive at Jamendo

Past

Communication & Sales at Jamendo
Consultant/Project manager junior at Vanksen (Culture Buzz & BuzzParadise)
Project manager at Latitude

Party promoter at S2M
Assistant chief publicity at Firstcom

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Education

Ecole de Management de Marseille
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Recommended

4 people have recommended Alan

Connections

152 connections

Industry

Marketing and Advertising

Websites

Alan Waysbort’s Summary

Alan Waysbort’s Specialties:

strategic marketing,
operational marketing,
emarketing;

online communication (social media, web, blog, influentials & seeding, word of mouth, adwords),
offline communication (press relations, partnerships, events);

sales

Alan Waysbort’s Experience

Markom Executive

Jamendo

(Privately Held; Internet industry)

May 2009 — Present (7 months)

In charge of:
- developing, integrating and monitoring communication strategies
> online (viral marketing, blogger and journalists relations, social network 2.0 (manage facebook and twitter page, newsletter to artists, members, pro, bannering campain, adwords...)
> offline (press relations, partnerships and sponsorships,...)

- developing the product PRO in its marketing aspect (benchmark, key city competitors, website upgrade)

Jamendo.com, the plateform 2.0 for music artists under creative commons, offering the world’s largest Creative Commons-licensed music platform, with over 200,000 tracks by 9,500 artists from around the world

Jamendo.pro, the plateform for music licensing. We manage 2 differents types of services:
_ background music for public place (clients: Subway, Quick, Saint Maclou, Yves Rocher, Bay Bread, Point Soleil,...)
_ video, ads,...synchronization (clients: Orange, Euro RSCG 360, Arte, Ducati, MTV It, France 2,...)
Communication & Sales

Jamendo

(Privately Held; Internet industry)

November 2008 — May 2009 (7 months)

World's #1 platform for free and legal music downloads under
Creative Commons licenses. Available in eight languages, the site offers a catalog of over 200,000 tracks.

- Communication: concert Glazart, organisation jamendo 's participation at Midem and MipTv, online communication (blog,twitter,...), development and communication around jamendo PRO,

- Sales: prospect research, clients negotiation , development of the PRO offer
Consultant/Project manager junior

Vanksen (Culture Buzz & BuzzParadise)

(Marketing and Advertising industry)

January 2008 — July 2008 (7 months)

Alternative marketing, buzz and online communication campain

- Consulting: Brief, brainstorming, recommendation, benchmark, setting up process

- Projet: Banner plan, events, digital communication, campain feedback, moderation blogs, internal communication

- Communication analysis Cbuzz Blog (130000 uv/month)

Clients: Quick, ArcelorMittal, CLC, Passionata, Grandoptical, Yahoo, Fiskars, Hamelin,...
Project manager

Latitude

(Privately Held; Marketing and Advertising industry)

April 2007 — August 2007 (5 months)

Operational marketing cabinet

- Logistic: event organization, le « Printemps du logement», ( 5000 visitors)

- Communication: visual identity plan, press, tv, radio, and web partnership, press conference
Party promoter

S2M

(Marketing and Advertising industry)

April 2005 — May 2006 (1 year 2 months)

Project manager Festival S2M, electronic music

- Events in Marseille, Lyon, Paris, Toulouse.
- Booking line up: Dee Nasty, Jack de Marseille, Dj Cam, Dj Missil, Etienne de Crecy, Surkin, ...
- Managed a team (20), and coordinated 3 areas (logistic, partnerships, communication)
Assistant chief publicity

Firstcom

(Marketing and Advertising industry)

January 2006 — March 2006 (3 months)

Communication agency specialized in frankness

- Consulting: brief, brainstorming, strategic recommendation,

- Press relation: press documents , journalists contact, interviews, incentive,

Clients: Speedy, Go sport, Ville de Marseille, Carglass

Alan Waysbort’s Education

Ecole de Management de Marseille

Marketing, communication, 2004 — 2008

Master thesis: Humanism and Management, a focus on Montaigne 's contribution

Company mission for Vacances Bleues, travel agency specialised on senior market (audit and strategic recommandation)
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