Alan Mason

Current

• Vice President of Change at EMF Broadcasting
• Partner at Goodratings

Past

• Managing Partner at Audience Development Group
• Executive VP of Programming at Paxson Communications
• VP/General Manager at KGW Radio, Portland, OR

• Director Of Research and Programming at King Broadcasting
• Program Director at KING Radio
• CYN3 at USS Raleigh LPD-1

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Recommended

9 people have recommended Alan

Connections

285 connections

Industry

Broadcast Media

Websites

• My Company
• My Blog

Alan Mason’s Summary

I develop winning strategies for radio stations, to allow them to increase audience penetration and concurrently create equity-building radio brands.

Alan Mason’s Specialties:

Research, strategic planning, marketing, brand development and talent development.

Alan Mason’s Experience

• Vice President of Change

  EMF Broadcasting

  (Non-Profit; 501-1000 employees; Broadcast Media industry)

  January 2005 — Present (4 years 11 months)

  In charge of all research areas including Arbitron, qualitative, and quantitative. Also explore and follow emerging trends having inpact on the future of radio.

• Partner

  Goodratings

  (Privately Held; Broadcast Media industry)

  2000 — Present (9 years )

  Work with radio stations in varioius formats to improve their ratings through marketing, branding, and strategic advice.

• Managing Partner

  Audience Development Group

  (Privately Held; 1-10 employees; Broadcast Media industry)

  January 1994 — June 2004 (10 years 6 months)

  Managing partner of radio consulting and strategy firm.

• Executive VP of Programming

  Paxson Communications

  (Broadcast Media industry)

  1994 — 1998 (4 years )

  Head of programming for a group of 46 radio stations in Florida.

• VP/General Manager

  KGW Radio, Portland, OR

  (Privately Held; 51-200 employees; Broadcast Media industry)

  May 1985 — September 1988 (3 years 5 months)

  Leader of a highly rated radio station that took 25 cents of every radio advertisement dollar coming into the market.

• Director Of Research and Programming

  King Broadcasting

  (Broadcast Media industry)

  1970 — 1987 (17 years )

• Program Director

  KING Radio

  (Broadcast Media industry)

  1975 — 1977 (2 years )

• CYN3

  USS Raleigh LPD-1

  (Military industry)

  January 1966 — December 1967 (2 years )

Additional Information

Alan Mason’s Websites:

• My Company
• My Blog

Alan Mason’s Interests:

Radio. genealogy, first person shooter video games.

Alan Mason’s Honors:

2007 GMA Echo Award for industry impact, 2007 winner of Scott Campbell Award, named one of the 50 most influential people in Christian Music by CRW, and nominated P. D. of the year by Billboard Magazin. Have been interviewed by or contributed articles to Radio Inc, Radio and Records, CRW, the Gavin Report, Billboard Magazine, and others. Have been a speaker at the annual National Association of Broadcasters, G.M.A. convention, the Country Radio Seminar, NRB convention, Gavin Conference and Others.

Alan Mason’s Contact Settings

Interested In:

• consulting offers
• expertise requests
• reference requests
• getting back in touch