
Sell more stuff with better design
Oshkosh, Wisconsin Area

Sell more stuff with better design
Oshkosh, Wisconsin Area
Seasoned creative—with an emphasis in consumer packaging—skilled at developing and creating visual communication that leverage a brand’s core attributes to both new consumers and new experiences. Tenacious problem solver who enjoys challenging assignments. Proven track record managing and executing multiple SKU retail packaging projects. Collaborates well, strong mentor, and is recognized as a leader and influencer by clients and coworkers.
• Oversees development of strategic direction and provides its rationale
• Adept in planning and executing design strategies
• Skilled in leading teams to reach their creative potential
• Expert knowledge of Adobe Suite design software including Photoshop, Illustrator and InDesign
• Excellent illustrator with fine art or digital media; proficient artist with pencil, paints, and sculpture
• Understands printing technologies as well as carton, can, and bottle manufacturing
(Self-Employed; Marketing and Advertising industry)
2009 — Present (less than a year)
(Marketing and Advertising industry)
May 2007 — October 2008 (1 year 6 months)
• Brand development
• Consumer insights
• Concept & design
• New business development
(Graphic Design industry)
August 2005 — September 2006 (1 year 2 months)
Brand development. Packaging and label design development.
Accounts: Coffees of Hawaii, Stanislawski Archery, Martin Archery, Leonetti Cellar, Center for Enology and Viticulture
(Graphic Design industry)
January 1998 — August 2005 (7 years 8 months)
Owner. Brand develpment, packaging and design development
Accounts: Pabst Brewing Co, Scott Laboratories, Lone Star Beer, Figaro’s Pizza, Widmer Brothers Brewing, Willamette Industries, Old Milwaukee Beer, Old Style Beer, Rainier Beer, Special Export, St. Ides Malt Liquor, Colt 45
Rebranded Lone Star and Lone Star Light Beer, and Pabst Light.
(Graphic Design industry)
April 1994 — January 1998 (3 years 10 months)
Brand development, print ads, in-store and on-premise promotion campaigns.
Accounts: Henry Weinhard’s Private Reserve, Nike, Intel, Tektronix, Stash Tea, US Bank, Oregon Health Sciences University, Boyd Coffee
(Graphic Design industry)
June 1986 — April 1994 (7 years 11 months)
Freelance artist.