VP - Operations at Quadralay Corporation, and Freelance Writer, Consultant, Speaker
Austin, Texas Area
VP - Operations at Quadralay Corporation, and Freelance Writer, Consultant, Speaker
Austin, Texas Area
Alan Porter has 20 plus years experience in corporate communications, marketing, and content development in both the UK and the USA. Alan is a catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, and introducing operational improvements. He has been involved in the development and adoption of various industry standards, and is a regular speaker at industry conferences, blogger and Twitter addict, who is happy to talk communications to anyone who will listen. He is also a published author with several books, comics and numerous magazine articles to his name.
- Corporate Communications, and Marketing
- Corporate Publishing,
- Developing your story and messaging,
- Content development best practices
- New media consulting,
- Presentation skills
- Social Media for Business (Marketing and Customer Service),
- Wiki implementation and usage
(Privately Held; Computer Software industry)
November 2006 — Present (3 years 1 month)
Quadralay Corporation is the home of the WebWorks ePublisher, the industry leading content conversion and deployment platform for automating the delivery of your content in multiple digital formats.
Responsible for Sales, Marketing and Customer Service. Moved the company to an online marketing strategy increasing visibility and industry thought leadership. Spearheaded drive for transparency and customer participation. Developed new Channel Partner program for overseas markets. Established technology and business partner relationships with companies with synergistic solutions and services. Introduced and organized successful annual users conference. Developed new pricing models and repeatable revenue streams.
(Writing and Editing industry)
April 2005 — Present (4 years 8 months)
CREATIVE CORPORATE COMMUNICATIONS
Consulting and Services.
"Applied Creativity to Help You Grow Your Business"
Focused on helping companies and organizations "tell their story," by combining creative talents with business expertise. Client base includes software companies, aerospace companies, educational institutions, web content companies, publishers and many more.
Developing a niche as the "go-to" one-stop resource for the development and delivery of corporate comics books.
(Writing and Editing industry)
May 1993 — Present (16 years 7 months)
Books, Blogs, Comics, Graphic Novels, Magazines, Websites and more..
Current work includes:
- WIKI: Grow Your Own for Fun and Profit (XML Press - 2010)
- Star Trek: A Comics History (Hermes Press - 2009)
- Disney/Pixar "The World of CARS" on going comics series (BOOM! Studios - 2009)
- "Blog Me Do" and "The Speed Blog" on going blogs (Pilkington Studios 2005 to date)
- Magazine articles for Intercom, Techcom Manager, TwoMorrows, CIDM
Recent Work includes:
- JAMES BOND: The History of the Illustrated 007 (Hermes Press - 2008)
- GOD SHOP (Tokyopop - 2008)
Plus work for Titan Books, Greenwood Press, BenBella Books, TwoMorrows in 2008
(Privately Held; Computer Software industry)
September 2004 — June 2005 (10 months)
Act as main customer focus point and manage remote project team to implement mission critical disaster recovery systems.
(Computer Software industry)
June 2003 — September 2004 (1 year 4 months)
Define strategic marketing policy in support of Disaster Recovery solution. Involved development of marketing collateral, trade show strategy, all customer facing documentation (training, release notes etc.). Cross functional liaison between engineering, sales and marketing.
(Computer Software industry)
November 2001 — May 2003 (1 year 7 months)
Act as main customer focus point and manage remote project team to implement mission critical publishing solutions. Cross-functional liaison between field staff, engineering and marketing teams.
(Computer Software industry)
December 1998 — October 2001 (2 years 11 months)
Full P&L accountability for all post-sales activities. Included Training, support, professional services. Acted as temp VP-Marketing for a six month period.
(Computer Software industry)
April 1996 — December 1998 (2 years 9 months)
Responsible for designing and developing new product suite and for moving company from engineering driven product release cycle to a market driven one.
(Publishing industry)
October 1995 — April 1996 (7 months)
Senior SGML and Documentation practices consultant specializing in development of standards based structured authoring solutions. Clients included aerospace, motor-sports, publishing and software companies.
(Publishing industry)
January 1991 — September 1995 (4 years 9 months)
Managed Technical Documentation services branch offices handling large projects in aerospace, automotive, rail, power and software industries. Acted as part of the A-Team that spearheaded the merger of two existing service companies to form OMI Logistics. Introduced new technology and working practices. Part of strategic marketing team developing innovative marketing campaigns. Introduced the idea of a Electronic Publishing practice, developed sales team, support and services arms to leverage expertize in this area.
(Aviation & Aerospace industry)
May 1985 — December 1990 (5 years 8 months)
Managed large 100 person+ Technical Documentation department responsible for documentation production in support of major aircraft projects. Member of industry standards groups and lead the development of new industry standards. Introduced new technology and turned a major overhead operation into a profitable revenue generating organization.
1980 — 1985
Executive Advisory Board - Austin branch of AMA, STC, Central Texas DITA Users Group, Austin Comics Creators Group,