
Web 2.0 Specialist at Foresters
Toronto, Canada Area

Web 2.0 Specialist at Foresters
Toronto, Canada Area
Adapting Web 2.0 platforms to support an independent field sales force of over 20,000 licensed reps
Reddot Publisher
WebTrends Reporting
Search Engine Marketing
(Non-Profit; Financial Services industry)
2006 — Present (3 years )
Headquartered in Toronto, Canada, Foresters is a fraternal benefit society that has more than 735,000 members — who are customers. Foresters shares its financial strength with its members by offering them more than just a financial product; eligible members also benefit from special member benefits and community involvement opportunities to help them and their families get more out of life. Eligibility for Foresters complimentary member benefits is a key part of the Foresters difference.
Beyond offering competitive products, Foresters is recognized for its financial strength and its enduring commitment to improving the health and well-being of children, families and the communities in which we live.
Foresters products are distributed through a network of independent distribution partners in Canada, the United States, and the United Kingdom.
(Financial Services industry)
1998 — 2006 (8 years )
Responsible for providing support for Head Office Staff and a national network of independent sales associates
Website maintenance including daily updating, monthly reporting, incident reports
Manage database including uploading and updating client and sales associate database and manual data entry
Liaise between numerous 3rd Party WWW Application suppliers and coordinate systems integration
Working independently while reporting in a team environment
English Site www.mortgageintelligence.ca
French Site www.intelligencehypothecaire.ca
(Public Relations and Communications industry)
1987 — 1997 (10 years )
Wrote, produced and directed employee communication, sales and training videos; national television commercials
Event producer including television coverage of the visit by The Prince and Princess of Wales to Sudbury, ON, CA
Clients include Vale Inco, Re/Max, Maple Leaf Foods, Imperial Life, Deloitte & Touche, The Bank of Montreal, CIBC, Royal Mutual Funds and Petro-Canada
AVH Live is a division of the advertising agency Ogilvy & Mather
(Marketing and Advertising industry)
1979 — 1988 (9 years )
Worked exclusively as a freelancer, with direct clients and through a number of corporate production companies, including AV Force, Turnaround Communications, Avisé and Lawrence Marshall Productions.
(Entertainment industry)
1980 — 1985 (5 years )
Industry Forum
Event Coordinator Production staff for the Canadian film and television industry's annual conference, broadcast in association with Rogers Communications.
2008 — 2008
2008 WebTrends for Marketing Professionals 1: Essentials
2008 WebTrends for Marketing Professionals 2: Custom Reporting
2007 — 2007
2007 Reddot Publisher
Film Studies 1978 — 1979
Theatre Arts 1977 — 1978
1996 NIMA Award for "Introducing Quicksand" Best Direct Response Informercial
2008 FINRA Web Audit: Rated "Excellent" in response time