Alan Hart

Current

• Senior Manager at CMG Partners

Past

• Board Member at Ten Thousand Villages
• Manager at CMG Partners
• Consultant at Carolina Mills

• Product Planning - Product Group at Dell, Inc
• Consultant at RTI International
• Manager, Vertical Market Solutions at Bowe Bell + Howell
• Manager, Service Marketing at Bell & Howell
• Supervisor, Interactive Marketing at Bell & Howell
• Consultant at Bell & Howell
• Co-Founder at Interpoll Advertising
• Founder at MultiModal Design Company

see less...

8 more...

Education

• University of North Carolina at Chapel Hill
• University of North Carolina at Chapel Hill - Kenan-Flagler Business School
• North Carolina State University

see less...

Recommended

18 people have recommended Alan

Connections

500+ connections

Industry

Management Consulting

Alan Hart’s Summary

Marketing and business development leaderl. My experience ranges from start-ups to Fortune 50 companies to non-profits/NGOs.

Alan Hart’s Specialties:

Product Management; Customer Segment Management; Service Marketing; Product and Solutions Marketing; Business Development - Partnerships, Alliances, Preliminary M&A analysis; Information Technology Management; Market Research; Industry Analysis; Strategic Planning; Business Process Improvement; Business Strategy; Branding; Integrated Marketing Communications; Marketing Analytics; New Product Development; Customer Insights.

Alan Hart’s Experience

• Senior Manager

  CMG Partners

  (Privately Held; Marketing and Advertising industry)

  June 2007 — Present (2 years 6 months)

  - Developed customer insights for global internet company to drive corporate and market penetration strategies
  - Change management leadership for a Fortune 50 financial services firm to better service internal stakeholders
  - Led team in the qualitative and quantitative research efforts for a leading P&C insurance company to identify best practices and better align national and local marketing efforts across North America
  - Directed due diligence efforts to evaluate an acquisition target's NA distribution channel for a global manufacturer
  - Led delivery of a growth strategy in the capital equipment industry through adjacent market analysis and primary target company research culminating in a pipeline of potential partnerships, alliances
  - Created a pipeline of travel product concepts for high net worth baby boomers using qualitative, quantitative, and discrete choice research that will outperform passenger growth and contribution margin requirements
  - Developed brand architecture strategy for leading wireless company with the long-term objectives of maximizing marketing investments, strengthening the master brand and increasing the ability to transcend market volatility.
  - Developed two new clients for the firm and drove 20% of revenue in 2008
  - Manage and coached associate consultants

• Board Member

  Ten Thousand Villages

  (Non-Profit Organization Management industry)

  September 2007 — October 2009 (2 years 2 months)

  - Led the strategic planning process
  - Led creation of Risk Management process and review of business operations
  - Negotiated new contract with national organization
  - Finance committee member with focus in risk management and strategic planning

• Manager

  CMG Partners

  (Privately Held; Management Consulting industry)

  June 2006 — June 2007 (1 year 1 month)

  - Defining a customer engagement strategy for a satellite entertainment company.
  - Performing marketing analytics consulting for major telecomunications company.
  - Assisting in the launch of a new partnership and consumer product from a major telecommunications provider and five major cable providers.
  - Manage and coach an associate consultant
  http://www.cmgpartners.com

• Consultant

  Carolina Mills

  (Privately Held; Textiles industry)

  January 2006 — April 2006 (4 months)

  Led a six person team of MBA students to investigate international expansion opportunities for various product lines Carolina Mills offers.
  
  http://www.carolinamills.com

• Product Planning - Product Group

  Dell, Inc

  (Public Company; 10,001 or more employees; DELL; Information Technology and Services industry)

  May 2005 — August 2005 (4 months)

  -- Developed strategy regarding VoIP for consumer notebook product lines to result in $26MM of margin.
  -- Delivered graphics/visualization industry analysis and recommendation regarding consumer and corporate product offerings, contributes $265MM in margin.
  -- Led redesign and launch of supplier funding program that delivers $5MM in OPEX relief.

• Consultant

  RTI International

  (Non-Profit; 1001-5000 employees; International Trade and Development industry)

  February 2005 — May 2005 (4 months)

  Learning States Project – identified a range of business opportunities that existed for AMD, DuPont, First Data, Humana, Microsoft, Whirlpool, Yum! Brands, and RTI to partner with each other and co-develop products, services, and business models for emerging markets.
  
  http://www.rti.org

• Manager, Vertical Market Solutions

  Bowe Bell + Howell

  (Privately Held; 1001-5000 employees; Mechanical or Industrial Engineering industry)

  July 2003 — July 2004 (1 year 1 month)

  Ensured revenue, profitability and market share growth of $15.8MM insurance vertical market. Expert consultant to insurance clients.
  -- Analyzed strategic fit of three acquisition targets ranging in value from $2MM to $150MM. All recommendations were adopted by executive management.
  -- Created first vertical marketing program which contributed $2.3MM (17%) in revenue growth for 2003.
  -- Developed process improvement solutions for five leading insurance companies, achieving savings ranging from $1.5MM to $8MM per year.
  
  http://www.bowebellhowell.com

• Manager, Service Marketing

  Bell & Howell

  (Public Company; 1001-5000 employees; Mechanical or Industrial Engineering industry)

  September 2001 — July 2003 (1 year 11 months)

  Responsible for product management and strategic planning processes within $172MM service business unit. Managed four direct reports.
  -- Selected to lead core team of four full-time associates in redesign of customer segments, service programs, and pricing methodologies. Achieved goal of protecting $160MM revenue base and providing incremental revenue opportunities for new and underserved segments.
  -- Designed and executed marketing campaign for new equipment reconditioning service, generated a $4MM pipeline and achieved annual sales of $12MM.

• Supervisor, Interactive Marketing

  Bell & Howell

  (Public Company; 1001-5000 employees; Mechanical or Industrial Engineering industry)

  December 2000 — September 2001 (10 months)

  Managed three direct reports.

• Consultant

  Bell & Howell

  (Public Company; 1001-5000 employees; Mechanical or Industrial Engineering industry)

  March 1999 — December 2000 (1 year 10 months)

• Co-Founder

  Interpoll Advertising

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  January 1998 — March 1999 (1 year 3 months)

  Co-founded indoor advertising company in the Raleigh-Durham-Chapel Hill area. Interpoll was the first to market for indoor advertising (restroom and common space) in the triangle. Sold business to regional competitor looking to expand operation.

• Founder

  MultiModal Design Company

  (Privately Held; 1-10 employees; Design industry)

  March 1998 — February 1999 (1 year )

  Founded design services company that provided corporate identity packages, web design, and advertising design to small businesses in the Raleigh-Durham area. Sold business to partner in February 1999.

Alan Hart’s Education

• University of North Carolina at Chapel Hill

  MBA , 2004 — 2006

• University of North Carolina at Chapel Hill - Kenan-Flagler Business School

  MBA , 2004 — 2006

  Activities and Societies:

  Co-chair of Alumni Advisory Board, Marketing club, Consulting club, Net Impact, Leadership Development club, Peer Counselor, Teaching assistant for Marketing and Accounting, Beta Gamma Sigma, (top 20% of class)

• North Carolina State University

  BA , Psychology , 1996 — 2000

  Minored in Sociology with a focus on diversity and stratification.

  Activities and Societies:

  General Manager of Technician (campus newspaper), Research Assistant, Dean's List.

Additional Information

Alan Hart’s Interests:

Food, wine, photography, international travel, mountain biking, and hiking.

Alan Hart’s Groups:

Net Impact

•    UNC Kenan-Flagler
•    Dell Alumni
•    Inbound Marketers - For Marketing Professionals
•    Marketing Executives Group
•    Eagle's Nest--Eagle Scout Award Recipients
•    North Carolina State University Alumni Group
•    Chief Marketing Officer (CMO) Network
•    UNC Alumni
•    The Customer Collective
•    Linking Raleigh, NC
•    N.C. STATE UNIVERSITY ALUMNI
•    Eagle Scouts of America
•    CMO Executive Network
•    Triangle AMA
•    UNC General Alumni Association
•    NC State Alumni Association
•    Future Trends
•    Triangle Net Impact - Professional Chapter
•    Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
•    Search Fund Forum
•    Ten Thousand Villages of Raleigh
•    Knowledge Well
•    Bell & Howell Alumni
•    UNC Kenan-Flagler Alumni Club Leaders
•    NC Sustainability Network
•    National Eagle Scout Association (NESA), BSA Eagle's Nest

Alan Hart’s Honors:

Article: "How to Achieve Lasting Improvements in Marketing Effectiveness" published on MarketingProfs.com
http://www.marketingprofs.com/8/achieve-lasting-improvements-marketing-effectiveness-hart-blake-carr.asp

Beta Gamma Sigma Honor Society, Kenan-Flagler Business School
Third place, Booz Allen Hamilton Case Competition
Entrepreneur Award, UNC Venture Capital Investment Competition
Runner-up, UNC Deloitte Case Competition
Service Project of the Year, Bowe Bell + Howell
Service Excellence Award, Bell & Howell
3rd Place - Photo Illustration, Associated Collegiate Press
1st Place - Photo Illustration, North Carolina Press Association
Eagle Scout

Alan Hart’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch