Alan Gray (totalimageworx @ gmail <dot> com)

Current

• CEO & Senior Consulting Partner at Total Image Worx (Self-employed)

Past

• President & General Manager at Carmella's Cappuccino & Espresso Company, Inc.
• Director, Marketing Communications at National Food Brokers Association
• Editor, Food Broker Quarterly at National Food Brokers Association

• VP, Government Relations & Public Affairs at American Logistics Association
• Editor, Interservice magazine at American Logistics Association
• Freelance Editor, Copywriter & Proofreader at Editorial Experts, Inc. - now EEI Communications
• Senior Account Executive at Lloyd-Hughes Associates Parliamentary Consulting (London)
• Account Executive & Research Associate at Russell-Greer & Associates Public Relations (London)
• Combat Arms NCO at U.S. Marine Corps

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6 more...

Education

• New England College
• Schiller International University
• University of Maryland University College

• Bergen Community College
• Dumont High School

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2 more...

Recommended

3 people have recommended Alan

Connections

500+ connections

Industry

Public Relations and Communications

Websites

• Portfolio
• My Portfolio
• My Portfolio

Alan Gray (totalimageworx @ gmail <dot> com)’s Summary

Corporate communications, marcom and PR/public affairs expert: branding, localization, B2B, B2C, international, multi-cultural, product positioning, business development, messaging, reputation management, media relations, government affairs/public policy, advocacy, fundraising/development, and event/trade show management. Mature, analytical thinker with strong interpersonal and mentoring skills. Agile project manager, multi-tasker and cross-functional team leader. Entrepreneurial-minded with P&L and start-up experience. Adept at strategic planning, tactical execution, leadership, consensus building, and leading organization change. Superb budgeting, cost containment and time management savvy; polished public speaking/spokesperson skills, and impeccable verbal/written communications abilities.

Alan Gray (totalimageworx @ gmail <dot> com)’s Specialties:

Corporate communications, PR/public affairs, marcom, government relations, branding and positioning/message alignment, reputation management, international and development communications, Web content development. Subject matter expertise and experience in technology/semiconductors, banking, consumer packaged goods, legal and professional services, industrial, construction, transportation, real estate, travel and tourism, education, humanitarian aid (U.N. agencies and NGOs), and non-profits.

Alan Gray (totalimageworx @ gmail <dot> com)’s Experience

• CEO & Senior Consulting Partner

  Total Image Worx (Self-employed)

  (Self-Employed; 1-10 employees; Public Relations and Communications industry)

  January 2000 — Present (9 years 7 months)

  Provide strategic marketing communications, PR/media relations, public affairs, and fundraising counsel/support services to corporate, legal/professional services, NGO, non-profit, and other marketing-focused organizations. Develop, execute and manage integrated marcom, PR/public affairs and brand communications campaigns to drive B2B and B2C branding, messaging, product positioning, reputation management, business development, government relations, fundraising, and other strategic marcom/PR objectives.
  
  Examples of recent projects:
  
  Counseled and produced key deliverables to Shell Oil for HR communications, reaching thousands of employees throughout Latin America and the Caribbean.
  
  • Produced bilingual content for 250+ page Web site launched for UNICEF’s Latin America and Caribbean Region.
  
  • Developed integrated marcom, PR and branding for multiple international law firms.

• President & General Manager

  Carmella's Cappuccino & Espresso Company, Inc.

  (Privately Held; 11-50 employees; Food & Beverages industry)

  August 1995 — January 2000 (4 years 6 months)

  Planned, developed, executed and managed strategic plans and budgets for this start-up specialty distributor of imported Italian espresso coffees (Danesi and Palombini), China Mist gourmet iced teas, Torani flavoring syrups, Celestial Seasonings teas, Astoria commercial-use espresso machines, Caffe D’Amore drink mixes, and related lines of electronic beverage preparation equipment, non-perishable specialty goods, among other products for retail, hospitality and foodservice channels. Managed 12 employees, all B2B and B2C sales/marketing and promotion activities, and business development targeted at growing specialty catering operations.

• Director, Marketing Communications

  National Food Brokers Association

  (Non-Profit; 11-50 employees; Consumer Goods industry)

  September 1988 — August 1995 (7 years)

  Directed marketing communications, PR, advertising, media relations, branding, positioning and awareness, crisis communications, and coalition-building programs. Developed strategic plans, managed budgets of up to $1.5 million, supervised department of 3 reports, and monitored success metrics. As editor, published award-winning Food Broker Quarterly magazine (30K worldwide readership - brokers, CPG manufacterers, retailers/wholesale distributors, industry analysts and consultants) and Newsline (for NFBA members only) newsletter.

• Editor, Food Broker Quarterly

  National Food Brokers Association

  (Non-Profit; 11-50 employees; Public Relations and Communications industry)

  September 1988 — July 1995 (6 years 11 months)

  Published award-winning FOOD BROKER QUARTERLY magazine and NEWSLINE monthly membership newsletter.

• VP, Government Relations & Public Affairs

  American Logistics Association

  (Non-Profit; 11-50 employees; Consumer Goods industry)

  November 1981 — August 1988 (6 years 10 months)

  Developed strategic plans, budgets, and directed government relations and public affairs campaign activities that preserved for member CPG companies and military patrons annual Congressional appropriations required to fund support for the global network of military commissary, exchange, and related retail/distribution operations.

• Editor, Interservice magazine

  American Logistics Association

  (Non-Profit; 11-50 employees; Public Relations and Communications industry)

  November 1981 — April 1986 (4 years 6 months)

• Freelance Editor, Copywriter & Proofreader

  Editorial Experts, Inc. - now EEI Communications

  (Privately Held; 11-50 employees; Publishing industry)

  August 1981 — November 1981 (4 months)

  Under the broad direction of EEI's Bita Lanys and Valerie Apollo, performed freelance on-site publishing, communications and marketing support services - ranging from editing, copywriting and proofreading - on behalf of a broad array of clients, including McManis Associates, The Tax Foundation, among other management consulting, professional services (law, accounting), non-profit, and federal government organizations.

• Senior Account Executive

  Lloyd-Hughes Associates Parliamentary Consulting (London)

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  July 1979 — July 1981 (2 years 1 month)

  Developed, executed and managed programs to achieve for clients their strategic public affairs, government relations and marketing communications/PR objectives: set meetings between senior corporate and industry association executives and key government officials, Members of Parliament, among others. Researched, developed and wrote news releases, opinion-editorials, letters to the editor, feature articles, brochures, fact sheets, executive briefings and correspondence, Parliamentary questions, speeches, and marcom collateral. Monitored, and prepared reports on UK and European Union regulatory/Parliamentary legislative issues. Researched and prepared proprietary reports on rulings, proposed and enacted legislation, and other actions taken by UK and European Union authorities.

• Account Executive & Research Associate

  Russell-Greer & Associates Public Relations (London)

  (Partnership; 11-50 employees; Public Relations and Communications industry)

  June 1978 — July 1979 (1 year 2 months)

  Researched, developed and wrote for clients' go-to-market strategies such tactical elements as news releases, opinion-editorials, letters to the editor, feature articles, brochures, fact sheets, executive briefings and correspondence, Parliamentary questions, speeches, and marcom collateral. Monitored, and prepared reports on UK and European Union regulatory/Parliamentary legislative issues. Researched and prepared proprietary reports on rulings, proposed and enacted legislation, and other actions taken by UK and European Union authorities.

• Combat Arms NCO

  U.S. Marine Corps

  (Government Agency; 10,001 or more employees; Military industry)

  January 1973 — January 1977 (4 years 1 month)

  Basic Training: Parris Island, SC; Advanced Infantry Training School, Camp Pendleton, CA; 3rd Marine Division, Okinawa, Japan: Company A, 1st Bn./9th Marine Regiment; Company L, 3rd Bn./4th Marine Regiment; deployed aboard CVN Kitty Hawk, LSTs, and other Navy ships to training and hot zone operational areas (Occidental Mindoro, The Phillipines); Inchon, S. Korea: participated in Joint US-Japan Defense Force training at Camp Fuji, Japan; attended Jungle Survival Warfare School and US State Department-HQ Marine Corps administered Marine Security Guard School (Henderson Hall, Washington, DC). As top ten graduate, selected assigned as MSG to US Embassy, Budapest, Hungary (Sept. 1974) and later to London, England (Sept. 1975). Served in Marine Corps Individual Ready Reserves until 1989.

Alan Gray (totalimageworx @ gmail <dot> com)’s Education

• New England College

  B.A. , International Relations & Political Science , 1978 — 1979

  GPA: 3.97; Named to Dean's List every semester. Attended NEC's Arundel (Tortington Park), W. Sussex (UK) campus for 2 years.

  Activities and Societies:

  Member of soccer team, debate club, international student union, and Russian club. Served as volunteer mentor and English tutor for EFL students. Assisted visiting professors with research project that studied economic impacts of labor strikes, union strife and public policy responses by Britain's government under Prime Minister James Callahan.

• Schiller International University

  Political Science 1977 — 1978

  Attended Schiller College - London, which was then under the directorship of Mrs. Jamie Erickson.

• University of Maryland University College

  Government 1975 — 1976

  Attended University of Maryland's "campus" for classes offered to US military personnel in London, England (CINCUSNAVEUR - Naval Activities Building, Grosvenor Square, London, NW1).

• Bergen Community College

  Liberal Arts 1971 — 1972

• Dumont High School

  Diploma , 1968 — 1971

  Activities and Societies:

  Football, wrestling, track.

Additional Information

Alan Gray (totalimageworx @ gmail <dot> com)’s Websites:

• Portfolio
• My Portfolio
• My Portfolio

Alan Gray (totalimageworx @ gmail <dot> com)’s Interests:

Best practices in corporate communications, PR, branding, messaging and identity, public affairs, government relations/lobbying, and reputation management. Captivated by geopolitics, political science, bicycling, neuroscience (especially advances in neuroplasticity research), family & friends, health and fitness, foreign languages, travel, literature, music, the fine arts, and culture.

Alan Gray (totalimageworx @ gmail <dot> com)’s Groups:

Current member: International Association of Business Communicators
Former member: National Press Club, The Food Group, American Society of Association Executives, Greater Washington Society of Association Executives, Public Relations Society of America, Soc. of Nat'l Assn. Publications; The Military Coalition, Conservative and Reform Clubs (London), The American Society (Panama), Marine Corps Association, Third Marine Division Association, Restaurant Association of Greater Metropolitan Washington (DC); YMCA of Alexandria (VA); Veterans of Foreign Wars.

Former Board Member & Director, Springboard Recreation Club, Springfield, VA.
Former Team Rep, Springboard Swim Team (member of Northern Virginia Swim League), Springfield, VA. Former certified Youth League Soccer Coach, Central Springfield Youth Soccer League (VA). Former coach, Flag Football League, YMCA of Alexandria, VA.

•    Executive Suite
•    A U.S. Government Relations & Public Affairs Group
•    Vietnam Veterans
•    TopLinked.com (Open Networkers)
•    Linked Panama Group
•    Marine Corps Vietnam-era Veterans
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Semper Fi Network - United States Marine Veterans - USMC
•    Friends of New York City
•    Higher Ground - Success through effective PR
•    Swiss Investments & Holding Companies
•    New England College Alumni
•    Bel Canto Addicted - Friends of Opera
•    Schiller International University
•    Consumer Packaged Goods Executive Forum- CPGEF or CPG
•    Game Changers
•    Phifer & Co - Advertising, PR, Marketing - Job Network
•    Worldwide CEO Club
•    Kariera Managera - Executive careers in Poland
•    EFUSJON ENERGY CLUB INVITATION

Alan Gray (totalimageworx @ gmail <dot> com)’s Honors:

During tenure with Carmella's:

Distributor of the Month Award from China Mist Iced Tea; Torani Products Marketing Innovation Award from R. Torre & Co.; Professional Barista Award from GEE/Astoria Espresso Machines and Palombini Coffee (Italy).

During previous professional tenures:

Best Magazine in Category award from FOLIO: for FOOD BROKER QUARTERLY (published by National Food Brokers Assn.); First Place Editorial Excellence Award from Communications Insight; Selected to served as one of three judges for national editorial and magazine excellence awards competition, sponsored by American Public Power Association; received Distinguished Leadership Award from Society of National Association Publications for concurrent terms of service as Washington, DC Chapter Vice President and President.

US Marine Corps: Two-time winner of Presidential Fitness Award ("300" perfect score on pysical fitness test)

Seven-time finisher and medal recipient of Marine Corps Marathon, Wash., DC

Alan Gray (totalimageworx @ gmail <dot> com)’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch