ALAN CHUMLEY

Current

• Instructor: Post-Grad Corporate Communications Program at Seneca College of Applied Arts and Technology
• Principal at PRooph (www.prooph.ca)
• Instructor: Post-Grad PR Certificate Program at Ryerson University

see less...

Past

• Director of Communications Research at Leger Marketing / CARMA Canada
• Director, Measurement at Hill & Knowlton Canada
• VP at CORMEX RESEARCH

• Associate Director, Corporate Communications at Bell Canada
• Marketing Communications Specialist at ING Insurance

see less...

2 more...

Education

• York University
• Ryerson University
• University of Waterloo

see less...

Recommended

4 people have recommended ALAN

Connections

257 connections

Industry

Marketing and Advertising

Websites

• Twitter
• My Website

ALAN CHUMLEY’s Summary

-12-yr MarComm/CorpComm/Research practitioner with broad client, agency, supplier-side experience.
-Strategic Planning
-Consulting
-Stakeholder Relationship Management (identification, classification, prioritization, measurement)
-Marketing, advertising, promotion
-Sponsorship & event marketing
-Market research, focus group facilitation, in-depth interviews
-Writing, presenting, spokesperson
-Business developent
-Vendor management
-Product, people, process management
-Training, teaching

ALAN CHUMLEY’s Specialties:

Communications Research & Measurement;
CorpComm/MarComm; Stakeholder Relationship Management (identification, classification, prioritization, measurement); PR Pedagogy

ALAN CHUMLEY’s Experience

• Instructor: Post-Grad Corporate Communications Program

  Seneca College of Applied Arts and Technology

  (Educational Institution; Higher Education industry)

  November 2009 — Present (2 months)

• Principal

  PRooph (www.prooph.ca)

  (Public Relations and Communications industry)

  August 2009 — Present (5 months)

  · Measurement Audits
  · Presentations, Seminars, Workshops
  · Presentations to help sell-in measurement to senior management
  · Measurable Objective Setting
  · Advice, Counsel Based on Best Practices, Guiding Principles
  · RFP Process Management, Prep, & Review
  · Vendor Review / Recommendation / Selection / Management
  · Project Management
  · Program Implementation
  · Custom method, tool, index development
  · Analysis / Interpretation

• Instructor: Post-Grad PR Certificate Program

  Ryerson University

  (Educational Institution; Higher Education industry)

  January 2007 — Present (3 years )

• Director of Communications Research

  Leger Marketing / CARMA Canada

  (Market Research industry)

  October 2008 — April 2009 (7 months)

  •Media content analysis
  •Correlating media analysis & survey research
  •Reputation measurement
  •Stakeholder, influencer, key opinion leader tracking
  •Communications / perception audit research
  •Employee research
  •Organizational expressiveness
  •Corporate social responsibility research
  •Positioning / message pre-testing
  •Market mix modeling
  •Sponsorship effectiveness

• Director, Measurement

  Hill & Knowlton Canada

  (Public Company; 1001-5000 employees; WPPGY; Public Relations and Communications industry)

  June 2007 — October 2008 (1 year 5 months)

• VP

  CORMEX RESEARCH

  (Public Relations and Communications industry)

  February 2006 — May 2007 (1 year 4 months)

• Associate Director, Corporate Communications

  Bell Canada

  (Public Company; Public Relations and Communications industry)

  January 1999 — January 2005 (6 years 1 month)

• Marketing Communications Specialist

  ING Insurance

  (Public Relations and Communications industry)

  January 1998 — January 1999 (1 year 1 month)

ALAN CHUMLEY’s Education

• York University

  Master of Arts , Communication & Culture / Media & Culture , 2001 — 2004

  Research specializing in audience studies, reception analysis and best practices in communications measurement.

• Ryerson University

  Post-grad certificate , Public Relations , 1997 — 1999

• University of Waterloo

  BES , 1991 — 1995

Additional Information

ALAN CHUMLEY’s Websites:

• Twitter
• My Website

ALAN CHUMLEY’s Interests:

-opportunities -job inquiries -expertise requests -business deals -reference requests -getting back in touch

ALAN CHUMLEY’s Groups:

-Canadian Public Relations Society's Measurement Committee
-Canadian Public Relations Society
-International Association of Business Communicators
-Association of Media Evaluation Companies
-Market Research Intelligence Association

•    International Association of Business Communicators (IABC)
•    Sponsorship Insights
•    COSTA IMC (Integrated Marketing and Communications)
•    Social Media Marketing
•    Experiential Marketing
•    Experiential Marketing and Brand Experience
•    Experiential Marketing and Naming Rights Professionals
•    MRIA
•    Institute for Public Relations (IPR)
•    Brand Activation: Cutting Through The Clutter
•    The Experiential Marketing Forum
•    Cause Communications
•    Media Relations Rating Points (MRP™)
•    Marketing Communications ROI Forum
•    Canadian Public Relations Society (CPRS) *For Members Only.
•    Change Management & Internal Communications
•    Life After Bell
•    Media Monitoring and Media Evaluation
•    Social Media Analytics
•    PRSA Miami
•    PR Teachers of Canada (Pedagogues Past & Present)
•    Video Metrics
•    Interactive Analytics
•    Higher Ed Jobs
•    Twitter for Communicators
•    AMEC Communication Measurement and Evaluation Group
•    Research & Analytics
•    Radian6
•    Edelman Trust Barometer
•    Toronto Public Relations Professionals
•    Sysomos Community
•    Canadian Public Relations Society (Toronto)

ALAN CHUMLEY’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch