Alana Renfro

Current

Student at The Art Institute and MIT Sloan School of Management Executive Education
Owner at Anaphora Interactive

Past

Account Supervisor at San Diego Film Festival
Graphic Designer at L7 Creative Communications
Mutual Funds Dividends Senior Specialist at LPL

Freelance Writer at 944 Magazine
Philanthropist at International Communications

see less...

2 more...

Education

The Art Institute of California, San Diego
Massachusetts Institute of Technology - Sloan School of Management
University of California, San Diego

Recommended

23 people have recommended Alana

Connections

269 connections

Industry

Graphic Design

Alana Renfro’s Summary

Alana Renfro: Advertising, Design & Communications

Well-traveled and culturally trained in over 16 countries including Pakistan, Nepal, Ireland and England, Alana brings exceptional communication skills and insights to address the ever-changing diversity of the world. With experience in strategic advertising, interactive and design, Alana offers a unique perspective and varied experience to advertising agencies and public relations firms, with the ability and interest in traditional, social and digital, culminating in integrated, consumer experience and engagement 360 campaigns.

Alana is the rare individual that can combine Client Relations and Marketing from the creative side of Advertising, Graphic Design and Web Design:

Alana Renfro’s Specialties:

• Advertising & Graphic Design
• Client Relations & Accounts
• Social Media & SEO Organic
• Strategic Branding & Marketing
• Web Design & Programming

Alana Renfro’s Experience

Student

The Art Institute and MIT Sloan School of Management Executive Education

(Educational Institution; Higher Education industry)

July 2008 — Present (1 year 5 months)

° The Art Institute: B.S. in Advertising, sub in Web Design + Interactive Media (expected 2011, San Diego campus)

° MIT Sloan School of Management: Executive Certificate in Management and Leadership. (expected 2009, Cambridge campus)
Owner

Anaphora Interactive

(Graphic Design industry)

September 2006 — Present (3 years 3 months)

Anaphora Interactive: Alana Renfro: Creating emotional, imaginative and engaging experiences.

Bringing strategic resources and creative development with thorough market research and testing, concepting, graphic design, advertising, copywriting, web design, and programming. Provided customer service, quality design, freelance and programming for clients such as:

Freelance with local San Diego + national advertising agencies, such as Lambesis Agency, L7 Creative, Switchfoot, and Skybox, as well as IBM, Jessie Schwartzburg, Gaslamp Event Management, Dwell, San Diego Ad Club, and multiple NPOs for philanthropy.
Account Supervisor

San Diego Film Festival

(Non-Profit; Entertainment industry)

February 2007 — February 2009 (2 years 1 month)

2007: PR & VIP Account Executive: Volunteered with the San Diego Film Festival, worked with Limelight PR, scheduled VIP celebrities with Travis Parker at the W Hotel, managed the VIP lounge at the Pacific Theatres while directing talented volunteers, providing top-notch service to our VIPs, and building long-lasting relationships with our sponsors, such as GQ and Sundance.

2008: Account Supervisor: Volunteered with the Executive Producer & Owner to integrate and provide incredible service for our top sponsors, such as GQ, American Express, and Heineken. Congratulations to the ever-talented Robin Laatz and the incredible team that pulled together this year!

2009: Will continue to volunteer for years to come, but focusing full-time on bi-coastal education at The Art Institute and MIT Executive Education.
Graphic Designer

L7 Creative Communications

(Marketing and Advertising industry)

November 2007 — July 2008 (9 months)

L7 Creative provides full-service solutions as a one-stop advertising agency, executing creative strategies across both digital and traditional media. My projects ranged from: full campaigns in identity to print, web design to back-end programming, copywriting to television campaigns and voice-overs.

Noted: My website project I designed for Chimei Electronics Hospitality went live and was featured in the San Diego Ad Club April 2008 News Flash and in the North County Times May 2008 with a picture of the full agency. It has been an honor to work full-time with such a talented group of individuals.

May 2008: I requested to go from full-time designer to freelance with L7 Creative and other local and national Advertising Agencies as I further advance my skill set by going back to school.
Mutual Funds Dividends Senior Specialist

LPL

(Privately Held; Financial Services industry)

February 2005 — September 2006 (1 year 8 months)

Management of all Mutual Fund Dividends multi-million dollar house and client accounts. Oversaw staff, training, client relations, account services, and department management. Brought new thinking and strategic methods of determining breaks and additional efficiency procedures to the department and staff. Recognition in company wide e-mails and memos from VPs of new advancements I created and implemented.
Freelance Writer

944 Magazine

(Privately Held; Media Production industry)

January 2005 — September 2005 (9 months)

(While employed at LPL Financial Services full-time): 944 Magazine journalist: research, interviews and writing multiple articles geared toward 944 target audience. Noted Qualities from Editor: copy, design ideas, creative concepting, and completion before deadlines. Stopped freelance writing upon 2nd promotion at LPL.
Philanthropist

International Communications

(Philanthropy industry)

June 1997 — November 2004 (7 years 6 months)

Philanthropy: Volunteer and mediator devoted to international communications and positive resolutions, from orphanages in Nepal, education in Middle East languages (Urdu, Arabic, Burushaski) and immersion culture, linguistics and relations with Burusho of Hunza in Northern Pakistan to political mediations with mentor in Northern Ireland (like Maze prison) with terrorists and politicians. Past travel to over 16 countries.

Now continuing my philanthropy passion by incorporating it into my daily life through volunteering with different organizations, as well as providing graphic & web design to NPOs with an effort to lead positive change. We ALL can make a difference! What can you do today to change a life for the better?

Additional Information

Alana Renfro’s Groups:

American Institute of Graphic Arts (AIGA),
American Marketing Association (AMA),
Art Directors Club (ADC),
Boys and Girls Clubs of San Dieguito (former committee),
PRSA Mentorship (PRSA New Pros- former),
San Diego Ad Club (AAF +Ad 2),
San Diego Film Festival (SDFF),
Volunteer: Local School District, Church & Community