Alana Renfro

Current

Student at The Art Institute & MIT Sloan School of Management
Owner at Anaphora Interactive

Past

Account Supervisor at San Diego Film Festival
Graphic Designer at L7 Creative Communications
Mutual Funds Dividends Senior Specialist at LPL

Freelance Writer at 944 Magazine
Philanthropist at International Communications

see less...

2 more...

Education

Massachusetts Institute of Technology - Sloan School of Management
The Art Institute of California, San Diego
University of California, San Diego

Recommended

22 people have recommended Alana

Connections

223 connections

Industry

Graphic Design

Websites

Alana Renfro’s Summary

Alana Renfro: Advertising, Design & Communications

Working with advertising and creative agencies, in addition to one-on-one with key clientele, I bring a high caliber of creativity, attention-to-detail, efficient strategy and proactive follow-through.

International Perspective: With my background in over 16 countries combined with my education in Graphic Design, Advertising, and a sub in Web Design + Interactive Media, I am able to offer a unique perspective and strong skill set.

Alana Renfro’s Specialties:

• Account Services
• Advertising
• Client Relations & Presentations
• Flash & as3
• Graphic Design
• International Communications
• Public Relations
• Search Engine Optimization
• Strategy, Branding & Research
• Web Design & Programming

Monthly Publications:
- Applied Arts
- CMYK
- Communication Arts
- Computer Arts & CA Projects
- Harvard Business Review
- HBROnPoint
- HOW
- MIT Sloan Review (quarterly)
- Print
- Wall Street Journal
- Always reading books voraciously.

Alana Renfro’s Experience

Student

The Art Institute & MIT Sloan School of Management

(Education Management industry)

July 2008 — Present (1 year 1 month)

° The Art Institute: B.S. in Advertising, sub: Web Design + Interactive Media (completed 2010, San Diego)

° MIT Sloan School of Management: Executive Certificate in Strategy and Implementation (completed 2011, Cambridge)
Owner

Anaphora Interactive

(Graphic Design industry)

September 2006 — Present (2 years 11 months)

Anaphora Interactive: Alana Renfro: Creating visceral, emotional, imaginative and engaging experiences.

Bringing strategic and creative development with thorough market research, graphic design, advertising, copy, web design, and programming. I've provided top-level customer service, quality design, freelance and programming for clients such as:

Freelance with local San Diego and national Advertising Agencies, such as Lambesis, L7 Creative, Switchfoot, and Skybox, as well as IBM, Jessie Schwartzburg, Gaslamp Event Management, Dwell, San Diego Ad Club, and multiple NPOs for philanthropy.
Account Supervisor

San Diego Film Festival

(Non-Profit; Entertainment industry)

February 2007 — February 2009 (2 years 1 month)

2007: PR & VIP Account Executive: While volunteering with the San Diego Film Festival in 2007, I worked with Limelight PR, scheduled VIP celebrities with Travis Parker at the W Hotel, managed the VIP lounge at the Pacific Theatres while directing talented volunteers, provided top-notch service to our VIPs, and built long-lasting relationships with our sponsors, such as GQ and Sundance.

2008: Account Supervisor: I volunteered with the Executive Producer & Owner to integrate and provide incredible service for our top sponsors, such as GQ, American Express, and Heineken. Congratulations to the ever-talented Robin Laatz and the incredible team that pulled together this year!

2009: Will continue to volunteer for years to come, but with full-time focus currently devoted to Art Institute and MIT.
Graphic Designer

L7 Creative Communications

(Marketing and Advertising industry)

November 2007 — July 2008 (9 months)

L7 provides full-service solutions as a one-stop advertising agency, executing creative strategies across both digital and traditional media. My projects ranged from: Identity to print, web design to back-end programming, copywriting to television campaigns and voice-overs.

My website project I designed for Chimei Electronics Hospitality is now live and was featured in the San Diego Ad Club April 2008 News Flash and in the North County Times May 2008 with a picture of the full agency (look for me on the right). It has been an absolute honor to work full-time with such a talented group of individuals.

May 2008: I requested to go from full-time designer to freelance with L7 Creative and other local and national Advertising Agencies as I further advance my skill set by finishing my education with The Art Institute and MIT.
Mutual Funds Dividends Senior Specialist

LPL

(Privately Held; 1001-5000 employees; Financial Services industry)

February 2005 — September 2006 (1 year 8 months)

Management of all Mutual Fund Dividends multi-million dollar house and client accounts. Oversaw staff, training, client relations, account services, and department management. Brought new methods of determining breaks and additional efficiency procedures to the department and staff. Recognition from VPs of new advancements I created and implemented.

Left LPL with great recommendations due to the pending birth of my daughter and to further my education in Graphic Design at UCSD DAC.
Freelance Writer

944 Magazine

(Privately Held; 51-200 employees; Publishing industry)

January 2005 — September 2005 (9 months)

(While employed at LPL Financial Services full-time): 944 Magazine journalist: research, interviews and writing multiple articles geared toward 944 target audience. Noted Qualities from Editor: copy, design ideas, creative concepting, and completion before deadlines. Stopped freelance writing upon 2nd promotion at LPL.

Also, in 2005 attended Sandler Sales Institute weekly at the University of San Diego: focus Business, Effective Speaking & Sales Courses.
Philanthropist

International Communications

(Philanthropy industry)

June 1997 — November 2004 (7 years 6 months)

Philanthropy: Volunteer and mediator devoted to International communications and positive resolutions, from orphanages in Nepal, education in Middle East languages (Urdu, Arabic, Burushaski) and immersion culture, linguistics and relations with Burusho of Hunza in Northern Pakistan, to political mediations with mentor in Northern Ireland in Maze prison with terrorists and politicians; past travel to over 16 countries.

Afterwards, focused on full-time employment with NPOs and churches in Business Administration, Communications, Accounts, Graphic Design and PR. Now continuing volunteer philanthropy passion and incorporation into daily life through personal volunteering, as well as graphic & web design with NPOs, and leading positive change. We ALL can make a difference! What can you do today?

Additional Information

Alana Renfro’s Websites:

Alana Renfro’s Groups:

American Institute of Graphic Arts (AIGA),
American Marketing Association (AMA),
Boys and Girls Clubs of San Dieguito Committee,
PRSA San Diego New Pros & Mentorship (PRSA),
San Diego Ad Club (Ad 2),
San Diego Film Festival (SDFF),
Volunteer: Del Mar School, PTA, Church,
Naymz.com Top Reputation Holder 2008,
MySpace, Flickr, Facebook, HARO, Twitter & Amazon