Amber Rae Lambke

Current

Director of Marketing at Leverage Software

Past

Senior Analyst / Digital Strategist at Zócalo Group
Analyst at Zocalo Group
Campus Rep at Apple

Founder at Collegiate Apparel Company

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Education

Miami University

Recommended

2 people have recommended Amber Rae

Connections

295 connections

Industry

Internet

Websites

Amber Rae Lambke’s Summary

I currently manage Leverage Software's lead generation program, comprised of inbound marketing, social web engagement, external communications and more. We help companies connect, communicate and collaborate real-time with an on-demand private social networking platform. (Think Facebook for business with an emphasis on productivity.) Try it free for 15 days and launch in less than 90 seconds: http://try.leveragesoftware.com.

Before Leverage, I developed word-of-mouth marketing strategies at Zocalo Group, helping brands create deeper, more lasting relationships with consumers. I also helped explore and define new measurement models for online engagement.

Playing with computers since five, I really began exploring the power of the web when I launched an e-magazine "Teen Zine" at age 12, garnering over 5,000 subscribers, an editorial staff of 12 and two corporate sponsors. I dabbled with entrepreneurship in college when I co-founded a t-shirt company, leading sales / marketing strategy and product development.

Amber Rae Lambke’s Specialties:

I specialize in dreaming things up and making things happen. I'm passionate, creative, curious and energetic, and I'm enthralled by technology, marketing, psychology and social interaction.

Amber Rae Lambke’s Experience

Director of Marketing

Leverage Software

(Privately Held; Computer Software industry)

February 2009 — Present (10 months)

Leverage Software creates private social networks that make smart companies smarter. By leveraging the knowledge and expertise that already exists inside your organization, you can make everyone as good as your best. To date, our 100% On-Demand platform powers over 250 online communities, including 15 of the Fortune 100.
Senior Analyst / Digital Strategist

Zócalo Group

(Privately Held; Marketing and Advertising industry)

November 2008 — February 2009 (4 months)

• Developed creative digital strategies that helped brands create deeper, more lasting relationships with consumers
• Led a number of successful programs for clients including Dove, Frito-Lay, Kodak, Kimberly-Clark, ConAgra Foods, Beam Global, DePaul University and The Cheesecake Factory
• Explored emerging technology and defined online engagement measurement models as part of Digital Influence team
Analyst

Zocalo Group

(Privately Held; Marketing and Advertising industry)

June 2007 — October 2008 (1 year 5 months)

• Planned, managed and executed Kimberly-Clark new product launch generating over 15 million online impressions, 12 million off-line impressions and increasing sales by 400% in the first month, with 5% growth each week thereafter for the four months following activation of the program
Campus Rep

Apple

(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)

May 2006 — May 2007 (1 year 1 month)

Evangelized brand at Miami University; hosted events, distributed marketing materials and taught technology seminars to drive institutional sales and build brand awareness.

• Drove sales 350% in one year, making Miami University third among 467 universities in Education sales
• Leveraged social media technology to support off-line programming and drive awareness and sales
• Planned and executed various concerts and event promotions, including a Greek food drive which generated over 4,000 items and exceeded previous total by 400%
Founder

Collegiate Apparel Company

(Consumer Goods industry)

February 2005 — May 2007 (2 years 4 months)

Launched apparel company with integrated on- and off-line business strategy: designed shirts, employed “student reps,” developed website, and leveraged social media tools to drive awareness and generate sales.

Amber Rae Lambke’s Education

Miami University

Strategic Communication, Marketing, Interactive Media Studies 2003 — 2007

Additional Information

Amber Rae Lambke’s Websites:

Amber Rae Lambke’s Interests:

learning. imaginative thinking. business + entrepreneurial endeavors. art. culture. ideas. innovation. insightful conversations. passionate people. tech. design. travel. architecture. music. piano. photography. coffeehouses. tea. wine. cooking.