Director, Marketing at Kaplan, Inc. - KHE
Miami/Fort Lauderdale Area
Director, Marketing at Kaplan, Inc. - KHE
Miami/Fort Lauderdale Area
Accomplished and results oriented leader with 8+ years of combined experience in finance, sales/marketing, operations management, and strategy.
Branding
Customer Acquisition & Retention
Data Mining/Decision Science/Predictive Analytics
Direct Marketing/Direct Response
Digital/E-Mail/Interactive Marketing
Financial & Operational Planning
IT Systems Design/Deployment/Implementation/Management
Market Research
Media Partnerships
M&A/Divestitures
Operations Management & Optimization
P&L Management
Portfolio/ROI Marketing
Sales Force Effectiveness/Management
Search Engine Marketing (PPC/SEO)
Six Sigma Management
Strategy
(Public Company; 10,001 or more employees; WPO; Education Management industry)
January 2003 — Present (5 years 7 months)
Jan '06 – Present: Sales and Marketing
• Affiliate Marketing
• Branding
• Business Intelligence/Decision Science/Advanced Analytics
• Customer Acquisition and Retention
• Direct Marketing
• Internet Marketing - EMail/Media Buying/SEM/SEO
• Product/Vertical Marketing
• Qualitative/Quantitative Research
• Strategy
Jan '03 – Jan '06: Finance
• Audit
• Financical Planning and Analysis
• IT Systems Design and Management
• Operational Planning
• Reporting
• Strategy
(Public Company; 1001-5000 employees; EFD; Information Technology and Services industry)
February 2000 — December 2002 (2 years 11 months)
• Financial/Operational Planning and Analysis
• IT Systems Design and Management
• Treasury Operations
(Marketing and Advertising industry)
1998 — 2000 (2 years)
• KPMG
• Charles Schwab
• Gap, Inc.
SFIMA, ExecuNet, Search Marketing Salon