Aki Spicer

Current

Strategic Planning Director at FALLON WORLDWIDE

Past

Account Planning Manager, Urban ThinkTank at VIGILANTE / LEO BURNETT / PUBLICIS
Vice-President of Marketing at ROCAWEAR
President/CEO/Brand Strategist at MACHINE

Freelance Director/Producer (Self-employed)

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Education

Morehouse College

Recommended

8 people have recommended Aki

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Aki Spicer’s Summary

Strategy, Trends and Consumer Insight, particularly within sphere of burgeoning "social media".

Strategic Planning Director at Fallon Minneapolis, servicing Nestle Purina Pet Brands, TheLadders.com, ongoing new biz, and Children's Defense Fund.

Aki joined the Fallon team from Vigilante NYC, an urban and youth markets specialist of Leo Burnett/Publicis Groupe S.A. Aki also previously served as VP Marketing at Rocawear, an urban youth fashion brand.

Aki Spicer’s Specialties:

Aki presents workshops both within the agency and throughout the United States on topics such as trends, and social media.

He is also a founding officer in the philanthropic network, Planning For Good (more info @ http://www.facebook.com/group.php?gid=4736469785).

Read articles and updates daily from Aki on the Web at http://www.fallontrendpoint.blogspot.com/.

Aki Spicer’s Experience

Strategic Planning Director

FALLON WORLDWIDE

(Public Company; Marketing and Advertising industry)

October 2005 — Present (4 years 2 months)

Aki is a Strategic Planning Director at Fallon Minneapolis, where he services Nestle Purina Pet Brands, NBC Universal, TheLadders.com and Children's Defense Fund. Previously serviced Citigroup North America (Citicard and Citibank), Ready4K, Guthrie Theater, and National Academy Foundation.

Founder and curator of Fallon Planning Blog initiatives (http://www.fallontrendpoint.blogspot.com/ and http://www.meshly.com/channel/fallonplanningblog) as well as ongoing trend analyses, viral video strategies, and social media metrics for clients and agency.

Lead ongoing agency education with monthly "Brainfood" presentations and "Next Sessions" interviews with industry experts about trends and case studies.
Account Planning Manager, Urban ThinkTank

VIGILANTE / LEO BURNETT / PUBLICIS

(Marketing and Advertising industry)

March 2003 — October 2005 (2 years 8 months)

A youth/urban-focused idea thinktank for clients and Publicis Groupe S.A.–network agencies (including Leo Burnett, Chemistri, Publicis NY).

As Director of Planning, manage department of 4, and lead research+insight+strategy, with signature research tools such as, STREET SPIES™, TRENDTRACKER™, URBAN PULSE™, ANTENNAE™, and AD KEYS. Direct brand strategy, brand auditing, competitive research, consumer insights+segmentations, business proposals, ideation sessions, focus group moderation, presentation decks for project accounts incl: General Motors/Pontiac, Disney Wide World of Sports, US Tennis Association, PXS Liqueurs, Western Union, L’Oreal/Soft Sheen Carson, Nitromed/Bidil, Liz Claiborne, CCA Industries/Bikini Zone, Plus White, AARP, Ad Council (w/American Diabetes Association, American Cancer Society, American Heart Association). Report to CEO Larry Woodard.
Vice-President of Marketing

ROCAWEAR

(Privately Held; 51-200 employees; Marketing and Advertising industry)

2003 — 2003 (less than a year)

A hip-hop lifestyle conglomerate comprised of streetwear brands ROCAWEAR, STATE PROPERTY, TEAM ROC, and ARMADALE VODKA, led by Damon Dash, Jay-Z, and Biggs Burke.

As VP Marketing for Rocawear (a youth, urban lifestyle apparel brand for men, women, and kids, generating $300Million in annual revenues), led a department of 16 and directed brand identity/strategy/management, creative direction, advertising, project planning (short range + long range), fiscal budgeting, grassroots marketing, web strategies, retail/pos marketing, licensee coordination, global strategic alliances & cross-promotion for Rocawear and licensees (Kids/Juniors/Mens/Accessories), Rocawear Japan/Europe/Canada, State Property, Team Roc, Roc-A-Fella Records, Armadale Vodka, Arremetida Cigars, Tiret Watches.

Reported to CEO Damon Dash and Chief Brand Officer David Gensler.
President/CEO/Brand Strategist

MACHINE

(Privately Held; 1-10 employees; Marketing and Advertising industry)

February 1997 — August 2003 (6 years 7 months)

A boutique branding consultancy focused upon brand incubation and ideation towards the youth and urban spheres.

Brand Strategist and leader of an elite full-service advertising/branding agency, directed a team of 12 and developed brand advertising proposals, strategy, creative concepting/account planning for corporate identity, image, advertising, internet, television, event promotions, press relations for clientele accounts incl: McDonald’s, Levi Strauss Signature, Reebok I3, Ford, MS-NBC, Inner-City Games, Philadelphia Phillies, Philadelphia Flyers, Skechers, Absolut, Avia, Finish Line, Kohls, Wilson Tennis, Roundhouse, CTE/Epix, Performance Sports Apparel/Medalist, X-Static, Coca-Cola, Zanzibar Blue, Warmdaddy’s, American Tourister Travelwear, Citizens Bank, Rootdown Magazine, Sprite Remix, Red Bull, Anheuser-Busch, Smirnoff Ice Triple Black.
Freelance Director/Producer

Self-employed

(Self-Employed; Marketing and Advertising industry)

July 1989 — February 1993 (3 years 8 months)

Commercial/Music Video Director/Producer servicing national advertising agencies incl: McCann-Erickson, J. Walter Thompson, Weightman Group, Jive Records, Warner Bros. Records, Franklin-Spier, Red Tettemer, Lifetime, MS-NBC, Rainbow Media, MCI.