Akin Tosyali

Current

• Director at Starcom MediaVest Group

Past

• President at Clix Marketing
• Online Marketing Manager, at ShopLocal
• Product Management Consultant at Experian

• Director Ecommerce at infousa

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Recommended

11 people have recommended Akin

Connections

310 connections

Industry

Marketing and Advertising

Akin Tosyali’s Summary

Results-driven executive successful in creating vision, identifying opportunities, building organizations and delivering strong revenues and profits despite intense market conditions. Combines expertise in strategic marketing planning, organizational leadership and project management with strong qualifications in campaign design, new product/service development and market launch. Through knowledge of online marketing from Keyword generation and filteration to account design, launch and optimization. Proven success planning and implementing Search engine marketing and search engine optimization efforts to create visibility and introduce new products/services into the marketplace. Experienced in preparing financial analysis and market studies for forecasting and online marketing program implementation. A process-oriented leader whose ability to consistently create infrastructure and streamline operations has resulted in significant cost savings and improved quality. Financial, strategic analysis and planning expertise combined to access, establish and master new technology. Exceptional analytical and communication skills, demonstrated by effective interaction with management, partners, customers, vendors, partners, users and staff. Excellent qualifications in cross-functional team leadership, resources management, project planning/management and customer service.

Akin Tosyali’s Specialties:

Built and managed online marketing (PPC, SEO), software technology, direct and and e-commerce teams since 1997. Large scale online marketing program development and performance optimization. Vast knowledge of consumer demographics, business firmographic data and online search marketing, both PPC and SEO.

Akin Tosyali’s Experience

• Director

  Starcom MediaVest Group

  (Public Company; Marketing and Advertising industry)

  October 2009 — Present (2 months)

  Digital Advertising Executive

• President

  Clix Marketing

  (Marketing and Advertising industry)

  January 2009 — October 2009 (10 months)

  Responsible of Designing and implementing online marketing programs for various clients, from retail to lead gen, B2B to non-profit. Specialty on Performance based PPC (both search and content networks). Managed all departments but IT.

• Online Marketing Manager,

  ShopLocal

  (Privately Held; Marketing and Advertising industry)

  March 2006 — July 2008 (2 years 5 months)

  Responsible of all PPC, SEM & SEO efforts. Take in product feeds from 80 of top 100 retailers like Best Buy, Sears, Walgreens, and Target and develop local inventory based PPC campaigns based on the feeds, spanning 30 Million unique PPC keywords and 400 terms ranking number one in Google organic search results..

• Product Management Consultant

  Experian

  (Public Company; EXPN; Information Services industry)

  March 2004 — March 2006 (2 years 1 month)

  -Managed the overall product development process from concept to commercialization. Monitored work flow and deadlines. Evaluated capital expenditures, revenue potential, and production methods of new products.
  -Created product strategy by understanding the needs of the market. Defined product enhancements based client needs. Produced white papers based on survey results, market research, Web analyses and other empirical evidence for “why” the company should or should not act on an initiative. Took action based on the findings and demonstrated improvement on revenue based on these specific changes. Act as spokesperson for product and solution areas for press/analysts briefings and industry events.
  -Set up an ran Email Marketing initiatives for multiple product lines.
  -Designed and managed large affiliate programs, generating over $2M in revenue for the company
  -Advised management on PPC techniques and best practices.

• Director Ecommerce

  infousa

  (Public Company; IUSA; Marketing and Advertising industry)

  January 1997 — March 2004 (7 years 3 months)

  Manage, direct and be accountable for all online promotions, activities, presentations, strategy for the broker group and previously video yellow pages group. Set up PPC, email and affiliate campaigns for the company.

Additional Information

Akin Tosyali’s Interests:

SEO, SEM, Online Marketing, Analytics Sailing, Antique Boat Restoration, Wood Working, Wine, International Travel, Cooking...

Akin Tosyali’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch