Akbar Ali Shah

Current

• Trade Marketing Manager at Reckitt Benckiser Arabia

Past

• Key Accounts Manager at Reckitt Benckiser Arabia
• Senior Sales Category Manager at Reckitt Benckiser Pakistan
• Asst Trade Category Manager at Unilever Pakistan Ltd

• Asst Wholesale Channel Manager at Unilever Pakistan Ltd
• Territory Manager at Unilever Pakistan Ltd
• Internee at Philips

see less...

3 more...

Education

• Institute of Business Administration
• Institute of Business Administration

Recommended

5 people have recommended Akbar Ali

Connections

320 connections

Industry

Consumer Goods

Websites

• My Company

Akbar Ali Shah’s Summary

Over 7 years in FMCG sales in a traditional trade as well as in a modern trade enviornment has enabled me to handle all sorts of FMCG trade channels. Be it a single distributor enviroment or a multi distributor / sub distributor complex structure the exepereince with two renowned MNCs has given me enough learning to cater to all aspects of sales in relation to the route to market strategy of the company.

My experience in Trade Marketing of handling food and non food categories has not only developed my skill set to utilize the retail audit, 4P tracking data into action but also groomed me to manage sales from a HO level through better strategies and trade marketing initiatives.

My role in KA has further sharpened my skills for better negotiations, to get more out of limited trade spend, and to keep up the fighting spirit of the team for every incremental inch of SOS.

Akbar Ali Shah’s Specialties:

Delivering sales KPIs by leading a diverse sales team. Planning & Implementing 4P strategies in highly competitive trade with optimal trade spend.

Akbar Ali Shah’s Experience

• Trade Marketing Manager

  Reckitt Benckiser Arabia

  (Public Company; 10,001 or more employees; RB; Consumer Goods industry)

  July 2008 — Present (1 year 6 months)

  Responsible for Trade Marketing for Personal Care category and 4P Channel initiatives across Middle East & North African Region.

• Key Accounts Manager

  Reckitt Benckiser Arabia

  (Public Company; 10,001 or more employees; RB; Consumer Goods industry)

  May 2007 — July 2008 (1 year 3 months)

  Responsible for Reckitt Benckiser's $40 mn business in Key A/Cs like Carrefour, EMKE (Lulu), Spinneys, AD Coop, Union Coop, Geant etc across UAE.

• Senior Sales Category Manager

  Reckitt Benckiser Pakistan

  (Public Company; 10,001 or more employees; Consumer Goods industry)

  February 2005 — May 2007 (2 years 4 months)

• Asst Trade Category Manager

  Unilever Pakistan Ltd

  (Public Company; 10,001 or more employees; Consumer Goods industry)

  February 2004 — February 2005 (1 year 1 month)

• Asst Wholesale Channel Manager

  Unilever Pakistan Ltd

  (Public Company; Consumer Goods industry)

  August 2003 — February 2004 (7 months)

• Territory Manager

  Unilever Pakistan Ltd

  (Public Company; Consumer Goods industry)

  June 2002 — August 2003 (1 year 3 months)

• Internee

  Philips

  (Public Company; 10,001 or more employees; PHG; Consumer Electronics industry)

  2001 — 2001 (less than a year)

Akbar Ali Shah’s Education

• Institute of Business Administration

  MBA , Marketing, Sales , 2000 — 2002

  Activities and Societies:

  Active Member of IBA Alumani & BASC

• Institute of Business Administration

  MBA , Marketing, Sales , 2000 — 2002

Additional Information

Akbar Ali Shah’s Websites:

• My Company

Akbar Ali Shah’s Interests:

Professional Networking, International Travel, Reading, Current Affairs

Akbar Ali Shah’s Groups:

RECKITT, IBA

•    Reckitt Alumni Group.
•    IBA Alumni
•    FMCG Professionals (World Wide)
•    Green
•    Reckitt Benckiser Community
•    Global Shia Foundation
•    Unilever Alumni Network (5500+ Global members!)

Akbar Ali Shah’s Honors:

Winner of the "Best Country Performance Award 2007" for Middle East & North African Region of Reckitt Benckiser Arabia Business
Winner of "Fast Start 2008" & "Need for Speed 2007" for best Sales KPIs within MENA Region
Nominated Best Employee of the Year 2006 by Reckitt Benckiser Pakistan Business
Winner of the "Star Wars 2003" Sales Competition run by Unilever Pakistan

Akbar Ali Shah’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch