Andrew (AJ) Sedlak

Andrew (AJ) Sedlak

Senior E-mail and Web Designer, Thermo Fisher Scientific - Marketing and Product Services

Location
Greater Pittsburgh Area
Industry
Marketing and Advertising

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Andrew (AJ) Sedlak's Overview

Current
Past
  • Web and E-mail Designer at Thermo Fisher Scientific
  • Manager, Design and Development at Universal Technologies, Inc.
  • Web and Graphic Designer at McCue Design Consultants
Education
  • Penn State University
Recommendations

5 people have recommended Andrew (AJ)

Connections

228 connections

Websites

Andrew (AJ) Sedlak's Summary

E-marketing/Web designer and developer with a love of both creative and technical aspects and a keen sense of the user experience.

I consider myself an engineer of communication solutions, weighing the business needs and user expectations to reduce friction and drive positive results.

I have specialized experience in e-mail marketing, and e-marketing in general, including planning, execution, testing/optimization and evaluation of campaigns and program initiatives.

Specialties

Web Design and Development
E-mail Marketing
(X)HTML/CSS
PHP/MySQL
Workflow/Process improvement
User Experience (UX)
Javascript/jQuery/AJAX

Andrew (AJ) Sedlak's Experience

Senior E-mail and Web Designer

Thermo Fisher Scientific

Public Company; 10,001+ employees; TMO; Research industry

January 2010 – Present (2 years 2 months)

Responsible for engaging in and supporting nearly all of the e-mail marketing activities of the enterprise.

Marketing-related activities include:

- strategy, planning and execution of e-mail campaigns and associated landing pages
- post-launch analysis of campaigns, including benchmarking against appropriate historical data
- identification of opportunities for A/B testing
- consulting on traditional and non-traditional workflow needs
- planning and creation of custom, web-based applications, leveraging API for one-off or recurring campaigns
- recommendation of improvements or refinements to strategic aspects of overall e-mail marketing program
- design and optimization of e-mail templates and associated workflows

Other responsibilities include:

- vendor relationship management
- coding/technical support for 150+ other enterprise users of e-mail solution
- training/mentoring of other team members
- monitoring and advising compliance within a complicated external and internal brand structure
- educating and ensuring adherence to corporate e-mail policy, as well as global legal and industry responsibilities
- bringing consistency to employee communication efforts within the company, including corporate memos and divisional newsletters, among other vehicles
- research, testing and communication of best practices
- creating and presentation of training materials and various support topics through live or recorded webinars and written articles
- interviewing candidates for various positions on e-marketing team

Independent Consultant

Sedlak Design Co.

January 1997 – Present (15 years 2 months)

Print, web, identity/brand and e-marketing design services

Web and E-mail Designer

Thermo Fisher Scientific

Public Company; 10,001+ employees; TMO; Research industry

February 2008 – January 2010 (2 years)

see description for Senior E-mail and Web Designer

Manager, Design and Development

Universal Technologies, Inc.

April 2006 – January 2008 (1 year 10 months)

A position I entered as the first in-house designer/developer for a company which had relied exclusively on freelancers quickly grew into one of leadership as we hired two junior staff members and undertook a major transformation of our flagship web product - while still maintaining a contingent of outsourced help.

At Universal Technologies, I was responsible for:
- directing execution of all design and development projects
- meeting and consulting with prospects and current customers
- supervising/mentoring two junior staff members
- conceptualizing, planning and leading execution of state-of-the-art online obituary system
- advising other aspects of business planning
- acting as primary point of contact for customer technical support of web hosting environment
- identifying and instituting improvements to design/development processes, especially regarding security, stability and usability of reusable modules
- interviewing and testing candidates for open design/development positions

Web and Graphic Designer

McCue Design Consultants

March 2000 – April 2006 (6 years 2 months)

Started as a junior designer, progressing to senior designer. Primary web developer, responsible for project management, planning, and client relations. Assisted owner with quoting. Projects included large, ongoing efforts such as rebranding/redesigning multi-hundred piece packaging portfolio and recurring direct mail advertising for insurance, financial and charitable organizations.

Andrew (AJ) Sedlak's Education

Penn State University

BA, Integrative Arts

1995 – 1999

Shortly after starting Penn State's respected graphic design curriculum (as one of only about 25 students accepted), I withdrew to pursue a more diversified education. Beyond design principles, I explored photography and photographic manipulation, marketing, advertising, psychology and business topics - a gamble which has paid off tremendously in my professional career.

During my time at the Daily Collegian I progressed from a staff artist to Chief Graphic Artist and then to Graphics Editor. In these roles, I was responsible for designing, or supervising the design of, custom layouts in addition to overseeing the daily activities of the department, including selection and mentoring of new candidates for staff positions.

Activities and Societies: The Daily Collegian - News Graphics Department The Asylum University Concert Committee

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