A.J. Lawrence

Current

• CEO at the JAR Group

Past

• Account Director at iCrossing
• Brand Strategist/ Program Manager -Volunteer position at Taproot Foundation
• Director of Client Services at Communities

• Account Director at USWeb/CKS
• Project Manager at CKS

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Education

• University of South Carolina - The Moore School of Business
• University of South Carolina-Columbia

Recommended

5 people have recommended A.J.

Connections

292 connections

Industry

Marketing and Advertising

Websites

• My Company
• NYU FACES

A.J. Lawrence’s Summary

A.J. Lawrence is a 18 year veteran digital marketer. He is the founder of the JAR Group, an Internet marketing agency that researches online behavior in order to develop marketing plans that drive value for our clients, with measurable results.

He is experienced in developing multichannel marketing communications in multiple industries with equal focus on e-commerce, online lead generation and brand development.

A.J. is also on the steering committee for NYU FACES (Finding a Cure for Epilepsy and Seizures), a leading not for profit focused on improving the quality of life for those with Epilepsy.

Otherwise, he can found chasing his 5 year old son and 3 year old daughter and playing rugby in Prospect Park, Brooklyn.

A.J. Lawrence’s Specialties:

Entrepreneur, boot strapping, market research, strategic account growth, interactive marketing, SEO, PPC, link acquisition, Intranet development, project management, website development and brand management.

A.J. Lawrence’s Experience

• CEO

  the JAR Group

  (Privately Held; Marketing and Advertising industry)

  June 2006 — Present (3 years 6 months)

• Account Director

  iCrossing

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  December 2005 — November 2006 (1 year )

• Brand Strategist/ Program Manager -Volunteer position

  Taproot Foundation

  (Non-Profit; Marketing and Advertising industry)

  May 2004 — September 2005 (1 year 5 months)

  Pro bono brand consulting and project management for multiple Taproot Foundation engagements. Taproot is a volunteer group of business professionals dedicated to applying their expertise to assist non-profit organizations in branding, marketing, communications, and online development projects.

• Director of Client Services

  Communities

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  2000 — 2002 (2 years )

• Account Director

  USWeb/CKS

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  1998 — 2000 (2 years )

• Project Manager

  CKS

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  1996 — 1998 (2 years )

A.J. Lawrence’s Education

• University of South Carolina - The Moore School of Business

  MBA , International Business , 1992 — 1994

• University of South Carolina-Columbia

  BA , International Relations , 1987 — 1991

Additional Information

A.J. Lawrence’s Websites:

• My Company
• NYU FACES

A.J. Lawrence’s Interests:

Web 2.0, SEO, search marketing, rugby, cooking, slow food, community supported agriculture, volunteering, and epilepsy research.

A.J. Lawrence’s Groups:

Steering Committee NYU FACES (Finding a Cure for Epilepsy and Seizures), SEMPO, SEMPO Latino Working Group

•    Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
•    Social Media Marketing
•    University of South Carolina Alumni Network
•    PubCon
•    Digital DUMBO
•    Social Entertainment Professionals
•    BDI Group
•    the JAR Group

A.J. Lawrence’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch