Experienced Marketing Executive
San Francisco Bay Area
- Current
-
- Vice President, Online Marketing at Caring.com
- Owner at Blind Five Year Old
- Past
-
- Chief Marketing Officer at Santa.com
- Director of Marketing at Vizu
- Director, Marketing & Sales at Alibris
- Director, Annual Giving at De La Salle High School
- Senior Manager, eSelling at Bluelight.com
- Online Marketing Manager at Petstore.com
- Assistant Director at University of California, San Diego
- Education
-
- The George Washington University
- Recommended
-
8 people have recommended AJ - Connections
-
354
connections
- Industry
- Internet
- Websites
AJ Kohn’s Summary
15+ years of marketing experience, with a successful track record of managing direct marketing programs - both online and offline. Online, managed consumer and business marketing for a long-tail retailer and created an email marketing program for a prominent mass-market retailer. Offline, raised over 3 million dollars for a top ten public university and worked in top rated advertising agencies on accounts such as Nissan, Infiniti and The Army National Guard.
AJ Kohn’s Specialties:
Direct marketing, customer relationship management, online marketing (SEM, SEO, paid inclusion, email, affiliates, media), direct mail, print, promotions, analytics, forecasting.
AJ Kohn’s Experience
-
Vice President, Online Marketing
Caring.com
(Privately Held; 11-50 employees; Internet industry)
February 2008 — Present (9 months)
Responsible for online marketing efforts including SEO, SEM, affiliates, display, email and lead generation for site dedicated to providing information and other resources to the over 34 million individuals caring for aging parents, grandparents and other loved ones.
-
Owner
Blind Five Year Old
(Internet industry)
July 2007 — Present (1 year 4 months)
I consult on marketing strategy and all the acronyms: search engine marketing (SEM), search engine optimization (SEO) and social media optimization (SMO).
-
Chief Marketing Officer
Santa.com
(Privately Held; 1-10 employees; Internet industry)
July 2007 — January 2008 (7 months)
In 90-days, developed and launched a new holiday destination site that ranked second among a peer group by the end of 2007. Created strategic business plan and oversaw all website development using XP/Agile methodology.
Closed business development deals that included a major search engine, a leading shopping comparison site and cutting edge video provider. Lead design and UI, product development, project management as well as marketing and public relations. -
Director of Marketing
Vizu
(Privately Held; 11-50 employees; Internet industry)
March 2007 — October 2007 (8 months)
Director of Marketing for Vizu, an innovative new service that combines an easy-to-use polling platform with a network of websites. The technology allows anyone to conduct do-it-yourself market research, delivers a new revenue stream to website publishers and provides interactive content for personal web use.
-
Director, Marketing & Sales
Alibris
(Privately Held; 51-200 employees; Internet industry)
January 2004 — January 2007 (3 years 1 month)
Directed consumer and business marketing programs including SEM, SEO, paid inclusion, email, affiliates, shopping comparison, online, print and promotions. Developed and optimized new marketing channels. Grew share of market in competitive vertical while simultaneously increasing both revenue and profit. Launched web site analytics and created metrics dashboard. Repositioned business segment and personally secured two of top five business accounts. Delivered 25% growth in consumer revenue for three consecutive years.
-
Director, Annual Giving
De La Salle High School
(Non-Profit; 51-200 employees; Fund-Raising industry)
2002 — 2004 (2 years)
Managed multi-channel fundraising efforts including direct mail, telemarketing, volunteer management and events. Increased parent participation from 25% to 44% and achieved 20% increase in golf fundraiser revenue
-
Senior Manager, eSelling
Bluelight.com
(Public Company; 51-200 employees; Internet industry)
2000 — 2001 (1 year)
Provided site, merchandise and customer analysis and insight aimed at maximizing traffic and revenue. Planned, implemented and managed acquisition and retention email marketing programs. Developed high-level metrics; helped build, maintain and hone forecasting model; and crafted site personalization strategy. Contributed to 400% increase in site conversion and 158% increase in email conversion.
-
Online Marketing Manager
Petstore.com
(Privately Held; 11-50 employees; Internet industry)
2000 — 2000 (less than a year)
Led Petstore.com loyalty and retention marketing efforts, including email newsletter and online promotions. Worked cross-functionally to refine contact strategies to build customer traffic, revenue and loyalty. Increased email clickthrough rate from 7% to 11% and product-specific clickthroughs by 250%.
-
Assistant Director
University of California, San Diego
(Public Company; 1001-5000 employees; Fund-Raising industry)
1995 — 2000 (5 years)
Managed all aspects of Annual Fund direct mail and telemarketing operations. Developed robust segmentation strategies and solicitation code structure. Supervised a staff of 45 employees. Created an automated e-birthday greeting program. Reduced operational costs by 50% and increased revenue by 176%.
AJ Kohn’s Education
-
The George Washington University
BA, Marketing, 1989 — 1993
Magna cum laude
AJ Kohn’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
