
Head, Search Marketing - Web18 (Delhi)
Delhi Area, India

Head, Search Marketing - Web18 (Delhi)
Delhi Area, India
Experience in varied spectrum of Online Marketing, with proficiency in Search Marketing and Web Analytics.
• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing with PPC programs)
• SMO (Social Media Marketing)
• Web Analytics
• Affiliate Marketing
• Email Marketing
• Web based project management (Develop and Maintain)
*A Google Analytics Certified Professional.
a. SEO
b. SEM - Adwords & YSM
c. Web Analytics using Webtrends & Google Analytics
d. Affiliate Networking with Shareasale.com, DGM
e. E-mail Campaigning
g. Hands on experience on various web marketing tools like Web Position Gold, Arelis, IBP, AWR etc
h. Managing a team of project coordinators, link builders, and junior SEO’s
(Public Company; Broadcast Media industry)
September 2008 — Present (1 year 3 months)
Working at Web18 a part of Network18 Group. Managing Search Marketing Initiatives (SEO, SEM) and Web Analytics in the company. In.com, MoneyControl.com, IBNLive.com, CricketNext.com to name a few.
(Public Company; IDG; Retail industry)
November 2006 — August 2008 (1 year 10 months)
Heading Search Marketing Department in the organization and responsible for Delivery, Client Interaction and new Initiatives in Search.
(Internet industry)
January 2004 — October 2006 (2 years 10 months)
Leading a team of search marketing executives for company's internal and client SEO projects.
Managing Web projects from conceptualization, development to maintenance. Overseeing client interaction and delivery with project coordinators.
(Education Management industry)
January 2002 — December 2003 (2 years )
IT instructor in Army School Akhnoor (J&K), responsible for IT training to students and staff.
Managing overall IT infrastructure in the organization.
MBA , Marketing , 2004 — 2006
GNIIT , IT , 1996 — 1998
internet, books, nature