
Sr. Executive - Brand & Marketing Communication at Oxigen Infovision Pvt Ltd
Delhi Area, India

Sr. Executive - Brand & Marketing Communication at Oxigen Infovision Pvt Ltd
Delhi Area, India
To build brand is not an overnight game, after all its about changing the attitude of potential customers towards your brand. Building brand do not have any straight formula but is combination of art offsetted with creativity in your communication resulting in plethora of results which can be miles away from what was expected, this unexpected heirarchy in brand building always amazed me.
Here in Oxigen, i bridge the gap between hearing all above and realising it. A mixture of BTL and ATL supported by events and putting it all as communication in process of building brand Oxigen is all i have been involved in. Co-ordination with Marketing, Advertising, Creative, Event management, Loyalty Programme & PR agencies for execution of promotional campaign, communicaton of brand, creating POS/POP material, Sponsoring events, Media buying,Loyalty Programes and Press related communication are my core work areas.
My goal is to sharpen myself through learning Brand and Marketing communicaton steps minutely and make the brand i work for visible to people around me, and hence skying its Brand Equity.
Co-ordination with Marketing, Advertising, Creative, Event management, Loyalty Programme & PR agencies for execution of promotional campaign, communicaton of brand, creating POS/POP material, Sponsoring events, Media buying, Loyalty programes and Press related communication
(Privately Held; 201-500 employees; Telecommunications industry)
June 2007 — Present (2 years 6 months)
A mixture of BTL and ATL supported by events and putting it all as communication in process of building brand Oxigen is all i have been involved in. Co-ordination with Marketing, Advertising, Creative, Event management, Loyalty & PR agencies for execution of promotional campaign, communicaton of brand, Designing POS/POP material, Sponsoring events, Media buying, Loyalty programes and Press related communication are my core work areas.
(Privately Held; 201-500 employees; Public Relations and Communications industry)
June 2004 — February 2005 (9 months)
I was responsible for solving the problems of customers relating to products assigned...
MBA , Marketing , 2005 — 2007
Anything related to branding, Marketing...
I was given special award for representing my university in Acumen-2005, and was also awared for anchoring Business Quiz for consecutive two years...