Strategist at Intero Alliance
Greater Nashville Area
- Current
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- Strategist at Intero Alliance
- Principal at Fairwave Media, LLC.
- Past
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- Director of Technology/Marketing at A Broader View, Inc.
- Webmaster at Steed Media Group
- Data Analyst at Yellow Freight System, Inc.
- Education
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- Georgia Institute of Technology - Georgia Tech College of Management
- Morehouse College
- Recommended
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2 people have recommended Ajani - Connections
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34
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- Industry
- Entertainment
- Websites
Ajani Sandridge’s Summary
Interactive, New Media Marketing and Strategy
Effectively directing and strategizing ideas from the napkin to the digital shelf
Innovative Interactive Marketing Strategist with over 6 years of experience in technology, marketing, brand development, and mobile marketing. Create compelling interactions between [client, brand, industry] and target audiences. Proven start-up experience. Demands self-dependability, team accountability and a fair and just working perspective. Extensive experience with international vendors throughout Mainland China, Hong Kong, Japan. Passionate about delivering solutions oriented toward the contemporary, urban-minded consumers. Maximize ROI through focus on smart growth, brand actualizations, and efficiency. Core competencies, expertise and skills include:
------Strategic & Tactical Interactive Marketing Planning
------Market-Based Pricing Strategies & ROI
------Market Opportunity Identification & Positioning
------Creative Branding & Marketing Communications
------Construct xHTML/CSS pages
------AJAX comprehension
------Quickbooks accounting
------Adobe CS3 Suite
------Flash Action-Scripting 2 and 3 comprehension
------Editing with Final Cut Pro
------Web database configuration with PHP/MySQL
------Visualize Web 2.0 standards
------XML comprehension
------EDI Vendor setup experience
Ajani Sandridge’s Specialties:
• Online, New Media Strategy
• Marketing
• Web Development
• Jazz Music
Ajani Sandridge’s Experience
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Strategist
Intero Alliance
(Marketing and Advertising industry)
March 2009 — Present (9 months)
We engage participants online, offline and via live productions to deliver a totally integrated, intimate experience that demonstrates a unique ability to connect with a community.
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Principal
Fairwave Media, LLC.
(Online Media industry)
July 2007 — Present (2 years 5 months)
Oversee web development projects with multiple international contractors. Conceptualize and develop print marketing materials. Work directly with Professional Recording Artists in building their brand awareness. Identify sponsorship and endorsement opportunities for Artists and initiate concept presentations. Daily manage and maintain clients’ websites and contribute to related initiatives. Create and distribute social media marketing assets. Manage client e-commerce initiatives. Contribution results include:
------Devise marketing campaigns yielding over a 400% increase in website page views
------Increase clients’ fan base by over 200%
------Increase concert revenue by self-initiated mobile marketing campaigns
------Orchestrate audio/video and photographic capturing of live performances providing newly generated content
------Monetize every click within Artists’ sites
------Secured product endorsement exposing client to over 10,000 new consumers quarterly -
Director of Technology/Marketing
A Broader View, Inc.
(Consumer Goods industry)
2003 — 2008 (5 years )
Led all digital marketing for this pure start-up (product design, package design, marketing materials). Conducted international R&D and quality control for The Global Puzzle™ product line (i.e. China, Hong Kong, Japan). Contribution results include:
------Generated an average annual growth rate of 95%
------Generated over half of $1 million in sales for Y2
------Developed world’s largest online geography awareness campaign
------Featured site on/in AOL, USA Today, AP and Reuters
------Garnered over 2.1 million internet marketing campaign participants
------Accelerated retail penetrations into mass markets
------Built highly-efficient and low-cost infrastructure for small business
------Negotiated and spearheaded strategic partnership with Mental Floss Magazine thus creating a prominent sales partner
------Stabilized strategic partnership with SkyWest Magazine
------Guaranteed achievable sales through quality control efforts abroad -
Webmaster
Steed Media Group
(Marketing and Advertising industry)
July 2003 — September 2006 (3 years 3 months)
Initially joined company as Graphic Artist producing 4 city-specific weekly newspapers. Led company’s Internet division. Effectively communicated with Ad Agencies by facilitating the delivery of print and online materials. Created and efficiently maintained a 19 city-specific Web presence. Administered every aspect of the site including ad revenue products that created a totally new revenue stream. Developed an overall vision/purpose for the company's initial Web presence and developed strategies for growth. Contribution results include:
------Accurately met weekly print deadlines with graphics team
------Founded company’s first web presence structured to compliment and serve their 19-city specific content
------Built site’s framework on contemporary social networking platforms (e.g. Blogs) before becoming industry standards
------Implemented advertising server configurations enabling ad tracking capabilities thus creating totally new revenue streams -
Data Analyst
Yellow Freight System, Inc.
(Public Company; 10,001 or more employees; YRCW; Transportation/Trucking/Railroad industry)
March 2000 — June 2002 (2 years 4 months)
Ajani Sandridge’s Education
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Georgia Institute of Technology - Georgia Tech College of Management
BS Management , Information Technology , 2000 — 2002
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Morehouse College
1998 — 2000
- Activities and Societies:
- Morehouse Jazz Band, Spelman Woodwind Ensemble
Additional Information
Ajani Sandridge’s Websites:
Ajani Sandridge’s Interests:
Playing Jazz, Saxophonist, new technology, mobile technology
Ajani Sandridge’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
