
Design Director at BFK
Ireland

Design Director at BFK
Ireland
I have created many brand identities including those of UCD, The Houses of The Oireachtas, NUI Galway, The Commission for Taxi Regulation, Delta Index, Campus Oil, DeepStream Technologies, Luas, Fáilte Ireland, Pigsback.com, Glanbia and many others.
I have a Masters in Professional Design Practice from the Dublin Institute of Technology. I have lectured on the Theory and Practice of Corporate Identity as a Visiting Lecturer at the Dun Laoghaire Institute of Art, Design and Technology.
Creating corporate identities and brand identities. Brand mark design. Corporate identity systems. Writing brand manuals. Literature systems. Brand communications. Brand strategy.
Perceptive and expedient understanding of complex branding and identity challenges.
Modelling different brand architectures for medium to large-sized Irish organisations.
Writing brand guidelines, rules and systems.
Creating brand communications which align closely with corporate strategy.
(Privately Held; Design industry)
January 1999 — Present (11 years )
As Design Director I lead our studio team and am responsible for ensuring that we deliver a consistently excellent quality of creative execution across all projects for all of our clients.
(Design industry)
March 1995 — December 1998 (3 years 10 months)
Or ‘The Identity Business’ as it was known as back when I worked there.
As Senior Designer, I played a key role in a number of major corporate identity design projects. I concentrated on internal and external literature systems and corporate identity programmes for companies such as Eircom, Eircell, The Revenue Commissioners, IDA Ireland, Davy Stockbrokers, Forbairt and Andersen Consulting, amongst others.
I developed my project management skills to complement my design and art direction experience. My responsibilities included writing proposals and costings, as well as managing on-going client relationships.
(Design industry)
October 1991 — February 1995 (3 years 5 months)
My first job after graduating was in a small boutique graphic design studio that focussed on fine typography. I designed identities, literature and house-styles for clients such as Kildangan Stud, Icon Clinical Research, Trinity College, Film Base, Ashley Reeves and Justyne Flowers.
MA , Professional Design Practice , 2008 — 2009
Visit http://aidenkenny.squarespace.com
This blog records some of my research and analysis for my Masters dissertation on social media. Please contribute to this process by posting comments. All constructive feedback and input is useful.
BDes , Visual Communications , 1987 — 2001
brand identity, corporate identity, brand strategy, marketing, brand communcations, blogging, twitter, social media, internet strategy, change
2001 GDBA IDEA Award for Pigsback.com corporate identity.
2005 GDBA IDEA Award for DeepStream corporate identity.
2006 GDBA IDEA Award for UCD corporate identity.