Associate Partner at Goodman&Company
Washington D.C. Metro Area
- Current
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- Associate Partner at Goodman&Company
- Education
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- NYU-Stern
- Colgate University
- Recommended
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2 people have recommended Andy - Connections
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316
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- Industry
- Management Consulting
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Andy Hasselwander’s Summary
I am currently an Associate Partner leading Analytics at Goodman&Company. Goodman is a B2C and B2B marketing strategy firm with deep roots in customer insight--both qualitative and quantitative.
At MarketBridge, I led the Analytics and Measurement team at the firm, where we focused on building quantitative marketing models to help our clients optimize their marketing activities.
In the future, I aim to continue to innovate in the "analytic marketing" space as a senior principal in the consulting industry or as a marketing leader in industry.
Andy Hasselwander’s Specialties:
B2B, high-tech marketing management, segmentation and targeting, media mix optimization, marketing measurement, quantitative market research (conjoint, discrete choice, etc.), campaign design and modeling, applied psychology, attitudinal modeling, attitudinal-behavioral correlation.
