Agnieszka Kwiecien

Past

BM at Eidos
Territory Marketing Executive at NCsoft Europe
International Admissions and Finance Coordinator at Study Group Australia

Account / Project Manager at Eurotax Claims Ltd
Student Services Coordinator / Office Manager at Embassy CES

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Education

Wyzsza Szkola Handlu i Prawa im. Ryszarda Lazarskiego w Warszawie

Recommended

19 people have recommended Agnieszka

Connections

259 connections

Industry

Computer Games

Websites

Agnieszka Kwiecien’s Summary

An ambitious professional with the ability to drive and develop marketing projects from brief to implementation. Adaptable to all working conditions and always striving for new challenges from both a professional and personal perspective.

Agnieszka Kwiecien’s Specialties:

Online/Trade Marketing
MMORPG Marketing / Online Gaming
Branding
Communication
Business Development
Market Research
Project Management

Agnieszka Kwiecien’s Experience

BM

Eidos

(Public Company; Computer Games industry)

November 2008 — February 2009 (4 months)

- Developing and planning overall brand strategy from the early concept to greenlight
- Defining global marketing and communication strategy through to final marketing execution and product lifecycle management
- Working closely with Studio to define the product positioning, consumer target audience and appropriate feature sets
- Liaising with territories regarding “buy in” to campaign and marketing plans as well as assisting territories promotional activities
- Developing all consumer marketing materials including PR, advertising, packaging, online, retail and promotional materials in association with the marketing services group and external agency partners
- Creation and management of global assets calendar to meet global marketing and PR targets
- Leading on merchandising plan for the franchise, including sourcing of suppliers, understanding territory requirements and negotiating prices
- Budget management
Territory Marketing Executive

NCsoft Europe

(Public Company; 201-500 employees; Computer Games industry)

January 2007 — September 2008 (1 year 9 months)

- Market research and analysis for EMEA region
- Developing digital and retail marketing plans for EMEA territory
- Overseeing the implementation of distributors marketing plans and collecting marketing collateral from each distributor's launch activity
- Distributor relationship/account management
- Internal relationship management - interface between NCsoft and distributors, magazines
- Developing and driving the marketing and communication strategy for new releases
- Budget managment
- Supporting sales division in the implementation of marketing plans
- Managing the distribution of press releases in collaboration with the PR Manager and internal departments to guarantee information quality and adherence to NCsoft Marketing standards
International Admissions and Finance Coordinator

Study Group Australia

(Public Company; 1001-5000 employees; Education Management industry)

March 2006 — January 2007 (11 months)

- Coordinating, processing and following through all student enrollments
- Managing customer relationships by providing customer service and up-selling where necessary
- Liaising with Sales and Marketing team to provide business development solutions
- Producing standard market specific reports
- Dealing with payment collection procedures and credit control
Account / Project Manager

Eurotax Claims Ltd

(Financial Services industry)

October 2005 — March 2006 (6 months)

- Managing new business and existing client administration and undertaking the recovery of European VAT particularly in respect of Polish clients
- Creation and maintenance of client and claim records, database and spreadsheets; completing claim forms to Company and EU guidelines
- Preparing, presenting and translating marketing materials for the potential client, including project management.
Student Services Coordinator / Office Manager

Embassy CES

(Privately Held; 51-200 employees; Education Management industry)

June 2001 — October 2005 (4 years 5 months)

- Managing the relationship between clients and partners
- Producing regular progress reports
- Promoting and selling courses
- Recruiting, training and managing a team of temporary summer staff
- Managing the helpline service for complaints and queries