
Corporate Communications Director at Pierce Mattie PR/Beauty Blogger
Scranton, Pennsylvania Area

Corporate Communications Director at Pierce Mattie PR/Beauty Blogger
Scranton, Pennsylvania Area
Shannon has always had a passion for writing, beauty and connecting with people. Through her work at Pierce Mattie PR, writing her own beauty blog for the last 4 years-- A Girl's Gotta Spa! and consulting brands on social media strategies, she has found a way to put that passion into practice.
In the last year, she has been sought after to do speaking engagements for the beauty industry regarding social media. To date she has spoken for ICMAD, the HBA Expo and this summer will be speaking at Cosmoprof North America.
Social Media, Writing, Creative Thinking, Public Relations, Blogging, Beauty
(Privately Held; 11-50 employees; Public Relations and Communications industry)
October 2006 — Present (2 years 10 months)
I oversee Pierce Mattie PR's social media profiles, manage and write their 5 blogs, work with the team regarding social media strategies, conduct tele-seminars and speak at Expo's regarding social media, manage their online and offline reputation, as well as handle all of the corporate communications of the firm.
(Sole Proprietorship; Myself Only; Cosmetics industry)
October 2005 — Present (3 years 10 months)
I am the "girl" behind A Girl's Gotta Spa! A Beauty blog written, not from the point of view from a beauty industry professional, but as a typical consumer. This beauty blog focuses on beauty news, tips and product reviews.
When I blog, consumers listen, mostly because I speak to them and not above them. I continue to be contacted by beauty industry Public Relations professionals to send me products to try out and review, of which my readers can be guaranteed an honest review.
(Public Relations and Communications industry)
October 2005 — Present (3 years 10 months)
Consulting with beauty brands on their social media strategies including blogging, engaging through Twitter and Facebook, SEO strategies and online reputation management.
Networking, beauty, cosmetics, bath and body, public relations, makeup, learning new things, writing, fashion, social media
Total Beauty, The Glam Network, The Beauty Blog Network, Pierce Mattie PR blog, A Girl's Gotta Spa, Barack Obama Group on LinkedIn, Twitter, PR OpenMic
Trendora Lifestyle Award 2007 (for PMPR's The Fashion Rag)