Andrew Gerrard

Current

Owner, Consultant at d-marketing

Past

Marketing Director at PositiveFeedback
Marketing Director, EMEA at Epsilon International
Marketing Director at Segala

Marketing Consultant at Falk
Director at IAB
Sales & Marketing Director at SmartMarket Technologies (Reporo)
Marketing Director EMEA at DoubleClick
Marketing Director, EMEA at NetGravity
Interactive Marketing Services Manager at CompuServe
Desktop (Windows & Office) Product Manager at Microsoft
Product Manager at Borland
Technical Account Manager at Ashton-Tate

see less...

9 more...

Education

London Metropolitan University

Recommended

14 people have recommended Andrew

Connections

500+ connections

Industry

Internet

Websites

Follow me on Twitter here

Andrew Gerrard’s Summary

I'm a consultant, developing and integrating online social media, digital and offline traditional business development and marketing strategies for businesses that need to drive their sales & marketing activities.

I use a managed process to work with clients, understanding their business requirements and helping them build their activity. I advise and formulate relevant and appropriate marketing strategies and tactics, including social media and digital, and then execute an agreed set of activities to help achieve the required business objectives.

My experience spans the broad range of the marketing mix including online & offline PR, social media, digital (web, email, wireless, broadcast, viral) activity, direct marketing, events and others. Based in the UK, I have worked with both start-up and larger international organisations, and have operated at a senior marketing level in European markets for a number of clients. My regional network of contacts means clients are assured of finding the best marketing partners and service suppliers wherever they want to operate and target customers.

A few achievements:
* Transformed a client's marketing across the mix, including a PR strategy switch from trad. offline to social media & online - generating significant growth in awareness and interest
* Built a complete European marketing strategy, infrastructure and process for a major US marketing technology vendor, driving a 30% increase in regional revenue
* Launched a youth & young adult social network from initial planning meeting to "live" in under 6 weeks, achieving major acquisition targets on budget and 25% ahead of time.

I like to work with interesting, creative and innovative companies and people where my approach of hands-on management and "can-do" excellence means I can get results.

Contact me at: linkedin [at] d-marketing.co.uk

Follow me at: http://www.twitter.com/andrewgerrard

Andrew Gerrard’s Specialties:

Director-level business development, strategic marketing, digital and social media marketing, International, European & EMEA expertise.

Andrew Gerrard’s Experience

Owner, Consultant

d-marketing

(Internet industry)

January 2001 — Present (8 years 11 months)

Clients include:

Peter Brett Associates - a specialist sustainable development consultancy. Currently operating as consultant advisor to deliver local community change through social media marketing.

MakeYourself - a creative and innovative training company that trains businesses and personnel with a very different approach.

LunarStorm - a youth & teen social network.

Segala - a specialist in standards compliance & content classification.

Falk - an online advertising & email technology vendor

Fivia - an online advertising solutions vendor

New Media Age (NMA)

General Atlantic - a venture capital investment company

Internet Advertising Bureau (IAB) UK and (IAB) Europe - the trade associations for the UK & European internet marketing industry.
Marketing Director

PositiveFeedback

(Internet industry)

2008 — January 2009 (1 year )

PositiveFeedback is a London-based start-up with a unique tag-based online marketing performance management tool. With little existing efforts in place I was contracted to help develop a marketing strategy and build the first set of company activity and materials.

Notable achievements include:

- A brand strategy and communications with a set of core guidelines
- Development of key messages, taglines and positioning graphics
- The design & production of a full range of company and product sales, marketing and support collateral & materials
- Reversing the companies PR from existing offline to an online strategy (including starting a blog, boosting social network presence and generating better SEO)
- The complete re-design and re-build of the company's website
- Managing the company's first direct email marketing to prospects

www.positivefeedback.com
Marketing Director, EMEA

Epsilon International

(Public Company; ADS; Marketing and Advertising industry)

2006 — November 2008 (2 years )

Responsible for developing and delivering a European strategic start-up marketing plan for Epsilon, a major internet marketing technology and services provider, to drive market development and sales revenues.

Built an international marketing team, harnessing internal & external marketing resources and partners to deliver on objectives.

Operated at senior management level, working closely with regional directors and offices to integrate specific local needs and activities into a pan-regional co-ordinated marketing strategy. Direct Liaison with senior company executives and corporate marketing in New York to co-ordinate the development of the brand in Europe and translate strategies into actions.

Established a complete European marketing infrastructure and process framework.

www.epsilon.com
Marketing Director

Segala

(Internet industry)

2005 — 2006 (1 year )
Marketing Consultant

Falk

(Privately Held; 51-200 employees; Media Production industry)

2004 — 2006 (2 years )
Director

IAB

(Non-Profit; 11-50 employees; Marketing and Advertising industry)

2001 — 2006 (5 years )
Sales & Marketing Director

SmartMarket Technologies (Reporo)

(Privately Held; 1-10 employees; Internet industry)

March 2003 — November 2003 (9 months)
Marketing Director EMEA

DoubleClick

(Public Company; 1001-5000 employees; DCLK; Internet industry)

April 1998 — December 2000 (2 years 9 months)
Marketing Director, EMEA

NetGravity

(Internet industry)

1998 — 1999 (1 year )
Interactive Marketing Services Manager

CompuServe

(Public Company; 1001-5000 employees; CSRV; Internet industry)

1996 — April 1998 (2 years )
Desktop (Windows & Office) Product Manager

Microsoft

(Public Company; 10,001 or more employees; MSFT; Computer Software industry)

1994 — 1996 (2 years )
Product Manager

Borland

(Public Company; 1001-5000 employees; BORL; Computer Software industry)

1992 — 1994 (2 years )

Database Product Manager
Technical Account Manager

Ashton-Tate

(Public Company; 1001-5000 employees; TATE; Computer Software industry)

1990 — 1992 (2 years )