Director of Marketing at Homeclick, LLC
Greater New York City Area
- Current
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- Director of Marketing at Homeclick, LLC
- Past
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- Director of Online Marketing at Beach Trading Co. (BeachCamera.com, BuyDig.com)
- Director of Online Marketing at Madison Commercial Real Estate Services
- Senior Marketing Analyst at DOD Marketing, an Accoona Company
- Interactive Marketing Manager at Home Decor Products, Inc
- Education
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- New York Institute of Technology
- Gibbs College
- Recommended
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- Industry
- Marketing and Advertising
- Websites
Arthur Freydin’s Summary
Results-driven Online Marketing Professional with experience in managing paid search campaigns, affiliate marketing, blog implementation/optimization, search engine optimization, and web analytics.
Arthur Freydin’s Specialties:
paid search, seo, affiliate marketing, shopping comparison sites, online marketing, multi-channel marketing, database marketing, blog analytics, ecommerce, online analytics, online marketing consultation, datafeed optimization
Arthur Freydin’s Experience
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Director of Marketing
Homeclick, LLC
(Privately Held; Internet industry)
May 2009 — Present (7 months)
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Director of Online Marketing
Beach Trading Co. (BeachCamera.com, BuyDig.com)
(Consumer Electronics industry)
November 2008 — May 2009 (7 months)
• Managed web analytics (Omniture SiteCatalyst) including reconciliation, reporting and training. Also wrote business rules and was project manager for a complete web analytics reimplementation for all properties.
• Responsible for all new & existing marketing initiatives including affiliate marketing, paid search, email marketing, conversion optimization (A/B testing), etc. Through insightful analysis, increased revenue contributions for marketing channels that generated incremental & profitable sales, while decreasing contribution from less lucrative channels.
• Managed multiple vendors including Omniture, ChannelAdvisor, Pricegrabber, Shopzilla, & other service vendors. Was responsible for all vendor communication & performance tracking. -
Director of Online Marketing
Madison Commercial Real Estate Services
(Commercial Real Estate industry)
March 2008 — October 2008 (8 months)
• Developed marketing plans, trained staff and redesigned existing websites that positioned the company favorably and take advantage of online marketing opportunities.
• Performed due diligence for all marketing tools including: webinar vendors, email service providers (ESP) and web analytics vendors.
• Conducted online traffic and clickstream analysis on all existing and redesigned web properties utilizing Google Analytics. -
Senior Marketing Analyst
DOD Marketing, an Accoona Company
(Privately Held; 51-200 employees; Internet industry)
August 2007 — March 2008 (8 months)
Managed online marketing for DOD Marketing for 4 online retail sites including: ButterflyPhoto, LCDTVs.com, BestBuyPlasma.com, and PlasmaBay.com.
• Managed a $1MM monthly budget and consistently generated exceptional ROI in a competitive landscape across 6 retail portals.
• Responsible for implementation and analysis of marketing campaigns including: affiliate management, paid search, comparison shopping engines and SEO.
• Assisted staff during ERP implementation by utilizing project goals and milestones to minimize risk and maintain marketing integrity to insure minimal advertising downtime. -
Interactive Marketing Manager
Home Decor Products, Inc
(Privately Held; 51-200 employees; Internet industry)
February 2006 — July 2007 (1 year 6 months)
• Worked within a sub $1MM budget each month and consistently generated exceptional ROI month-to-month across 12 online retail properties.
• Implemented and analyzed marketing campaigns including: affiliate management, paid search, comparison shopping engines, B2B/B2C blogs and SEO.
• Managed over 10,000 affiliates across 8 affiliate programs through the Commission Junction affiliate management interface and implemented and maintained an affiliate blog that acted as the main point of contact between Home Décor Products and its affiliate base.
• Reported directly to VP of Online Marketing and created reporting dashboards for the executive staff.
Arthur Freydin’s Education
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New York Institute of Technology
Bachelors , Marketing , 2006 — 2008
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Gibbs College
Associates , Visual Communication , 2003 — 2005
Arthur Freydin’s Contact Settings
Interested In:
- career opportunities
- consulting offers
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- job inquiries
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- reference requests
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