Alexandre Desmarais-Frantz

Current

Web Analytics Manager at Magnet Search Marketing

Past

Web Analyst at Bell Web Solutions
IT Consultant at Unilog LogicaCMG

Education

Université du Québec - Ecole de Technologie supérieure
Université de Montréal - HEC Montréal
Université de Montréal

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Recommended

2 people have recommended Alexandre

Connections

97 connections

Industry

Internet

Websites

Alexandre Desmarais-Frantz’s Summary

During my career, I have worked on many different mandates for major accounts, such as Bell Canada, Bombardier, Alstom, SFR, Desjardins, TD Meloche Monnex. As a senior web analyst, I have directed implementations of web analytics tools and analyzed performance on more than 100 websites of various types: e-commerce, customer support, lead generation, corporate. I'm familiar with most of the major tools available in the market, including Omniture SiteCatalyst, Google Analytics, WebTrends Analytics, Websidestory Hitbox, Unica NetInsight, ClickTracks ; as well as more specialized tools such as ClickTale, 4Q by iPerceptions or Clicky. I believe in the power of effective data communication and visualization and have developed an advanced skill set to deliver custom dashboards to my customers.

Graduated from HEC Montréal, I have a master degree in e-marketing, received with awards. My researches in recommender systems and personalization have led me to publish a paper in the International Conference on E-Business Engineering, in 2005. My academic curriculum and professional experience gave me a multidisciplinary profile that is very valuable in web marketing, especially in web analytics. Let me close my introduction by adding that my great care for quality and my analytical mindset make me a favoured partner to achieve and surpass objectives.

Alexandre Desmarais-Frantz’s Specialties:

Web analytics (both business and technical sides), data visualization and communication, dashboard design, web marketing, project management.

Alexandre Desmarais-Frantz’s Experience

Web Analytics Manager

Magnet Search Marketing

(Public Company; Internet industry)

September 2007 — Present (1 year 11 months)

- Lead Magnet Search Marketing through the Google Analytics Autorized Consultant accreditation.
- Develop web analytics practice at Magnet Search Marketing and Cossette.
- Innovate with creative usage of web analytics tools such as with Google Analytics and Omniture.
- Promote information visualisation techniques via dashboard design.
- Manage marketing projects.
Web Analyst

Bell Web Solutions

(Public Company; Internet industry)

August 2006 — September 2007 (1 year 2 months)

- Define technical standards and implement Omniture on 30+ webistes (e-commerce, lead generation, e-servicing, corporate) worldwide
- Implement Google Analytics on several websites
- Analyse data and produce recommendations from various tools: Omniture, Hitbox, Webtrends
IT Consultant

Unilog LogicaCMG

(Privately Held; Information Technology and Services industry)

September 2005 — August 2006 (1 year)

- Automate development tasks
- Develop a project management system in Java
- Develop a data analysis algorithm and module

Alexandre Desmarais-Frantz’s Education

Université du Québec - Ecole de Technologie supérieure

DESS , Information Technology , 2004 — 2005
Université de Montréal - HEC Montréal

M. Sc. , E-Commerce , 2003 — 2004

Master thesis on recommender systems.
Article "Community Cooperation in Recommender Systems", published in conference ICEBE 05.
Merit scholarship.
Université de Montréal

B. Sc. , Computer science , 2000 — 2002

Activities and Societies:

AEIROUM

Additional Information

Alexandre Desmarais-Frantz’s Websites:

Alexandre Desmarais-Frantz’s Interests:

Web Analytics, Internet, gadgets, soccer, hockey, games, politics

Alexandre Desmarais-Frantz’s Groups:

Web Analytics Demystified
Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
Web Analytics Association
École de technologie supérieure - Département de génie logiciel et des TI
Business Intelligence Professionals
AWA - Advanced Web Analytics (+1000 Web Analytics members)
eMarketing Association Network
Web Analytics Professionals (+5000 web analytics members) Join now!
Decision Stats
Analytic Bridge
Predictive Analytics
Advanced Web Metrics with Google Analytics
HEC Montréal - Official group -
Omniture Users Group
Web Analytics Strategies
Dashboard & Scorecard Designers
Analytic Jobs
Data Mining, Statistics, and Data Visualization
Google Website Optimizer
SmartData Collective
Université de Montréal - Diplômés de l'UdeM
Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
Google Analytics
Open Dashboard Methodology
Google Analytics Qualified Individuals
Google Analytics IQ's
Google Analytics IQ - Individual Qualification