Alix Marchandise-Franquet

Current

Product Marketing Manager at Mozilla

Past

Co-Founder at Kas-Group, Inc.
Software Engineer at Cisco Systems
Software Engineer at AltaVista Company

Teaching Assistant at Harvard Extension School
Web developer at Calvacom

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Education

Harvard Business School
Harvard University

Connections

254 connections

Industry

Internet

Websites

Alix Marchandise-Franquet’s Summary

10 years of experience in Internet-related technologies as an entrepreneur and software engineer. Focused on new product development, marketing and project management.

Alix Marchandise-Franquet’s Specialties:

project management, product development, marketing, market research, competitive analysis, entrepreneurship, software development, Internet, computer networks, video over IP, social networking, RSS aggregation, anti-spam

Alix Marchandise-Franquet’s Experience

Product Marketing Manager

Mozilla

(Privately Held; 51-200 employees; Computer Software industry)

August 2007 — Present (2 years)
Co-Founder

Kas-Group, Inc.

(Privately Held; 1-10 employees; Internet industry)

2004 — 2007 (3 years)

http://www.kas-group.com
Internet applications provider. Developed the business plan, focused on marketing and new product development.
• Defined the go-to-market strategy for tazlog, an online RSS newsreader. Created a beta program to integrate feedback from a panel of international users. The results led to the development of the site got-news.org.
• Developed the sales strategy and acted as the primary customer interface for KasWorks, an anti-spam managed service
• Launched a public relations campaign for KasMail, a disposable email service, featured in over 50 publications worldwide, increasing daily subscription rate tenfold.
Software Engineer

Cisco Systems

(Public Company; 10,001 or more employees; CSCO; Computer Software industry)

March 2001 — December 2004 (3 years 10 months)

Investigated new technologies and partnerships, designed and promoted prototypes for the Technology Center, Cisco’s strategic research and innovation team.
Software Engineer

AltaVista Company

(Privately Held; 501-1000 employees; Internet industry)

September 1999 — March 2001 (1 year 7 months)

Designed, developed and maintained applications for the portal AltaVista Live.
Teaching Assistant

Harvard Extension School

(Educational Institution; Higher Education industry)

September 1998 — June 1999 (10 months)

Teaching Assistant for Introduction to Computer Science (e50a/b).
Web developer

Calvacom

(Privately Held; 51-200 employees; Internet industry)

July 1996 — December 1996 (6 months)

Designed, developed, maintained and advertised websites.

Alix Marchandise-Franquet’s Education

Harvard Business School

MBA , Marketing and Entrepreneurship , 2005 — 2007

Projects: turnaround strategies for a social networking site, niche web hosting opportunities, assessing the potential of starting an artisan business in Boston.

Activities and Societies:

Clubs: Entrepreneurship, TechMedia, Marketing, VC/PE, Negotiation.
Harvard University

AB , Computer Science , 1999

Projects: Metering TCP flows via SNMP, online bookmarks manager.
Dean's List, Harvard College Scholarship.

Activities and Societies:

Co-Chair of the Dudley House Committee, Dudley House Webmaster, Harvard Computer Society.