Alicia Farrell

Current

Copywriter at Alicia Farrell, LLC

Past

Copywriter at Hall + Partners
Director of Personal Training at Gold's Gym

Education

Towson University
Concord University

Recommended

3 people have recommended Alicia

Connections

78 connections

Industry

Marketing and Advertising

Websites

Alicia Farrell’s Summary

From an early age I was taken captive by the power of stories. The millions of words I have read throughout my lifetime have entertained me, educated me, comforted me and inspired me. Now I am the one who has the power to reach others through my words. Whether it is an article about a local event or a website for a well-known business - there is a story to be told. Long before the pen hits the paper or I open my Word document, I figure out what makes the story unique and powerful. I discover the message that will reach the audience and entertain, educate, comfort or inspire them.

Being a good writer is more than just being able to write flawlessly, it’s about communication that will connect with the reader. Sometimes that is a long, entertaining story, and other times it is to just get to the point quickly and clearly.

Previously I’ve been employed as a personal trainer, sales manager and copywriter for an advertising agency. Those experiences have helped me develop my sense of marketing efforts that will create the proper emotional response in the target audience. While offering freelance copywriting, I’ve had the chance to be a storyteller for businesses in healthcare, real estate, public service, retail, entertainment, insurance and more.

If you have an upcoming project you’d like to discuss, simply contact me via email or phone and we can discuss if my skills are a good fit for your goals.

Alicia Farrell’s Specialties:

Blogging, Copy Writing, Creative Writing, Direct Mail & Direct Response, Editing & Proofreading, E-newsletter Writing, Information Architect, News & Feature Articles, Newsletter Writing, Press Release Writing, Print & Online Advertising Copy, Research, Sales Copy, SEO, Speech Writing, Tagline & Slogan Development, TV & Radio Commercial Script, Writing, Web Content Writing

Alicia Farrell’s Experience

Copywriter

Alicia Farrell, LLC

(Writing and Editing industry)

June 2008 — Present (1 year 2 months)

Freelance Copywriter
Copywriter

Hall + Partners

(Marketing and Advertising industry)

September 2007 — October 2008 (1 year 2 months)

Create, proof and edit copy for websites, printed materials, advertisements, radio and TV commercial scripts and press releases.

Other duties include media placement and project management.
Director of Personal Training

Gold's Gym

(Privately Held; 51-200 employees; Health, Wellness and Fitness industry)

February 2006 — June 2007 (1 year 5 months)

Hiring and training of staff for personal training department. Develop and manage personal training programs for members and staff training programs for personal trainers. Sales oriented position with personal and department goals to achieve.

Alicia Farrell’s Education

Towson University

B.S. , Exercise Science , 2003 — 2005
Concord University

1999 — 2002

Additional Information

Alicia Farrell’s Websites:

Alicia Farrell’s Interests:

My personal and professional interests are quite varied. Professionally I am interested in social media, SEO and communicating messages through different mediums. Personally, I am an avid reader who enjoys health & fitness, crafting and wine.