Ana Flavia Castro

Current

• Corporate Social Responsibility at Citi

Past

• Communication Analyst at Citi Club (employee association)
• Freelancer at Abril Publishing
• Intern at Werner Publishing (Los Angeles - USA)

• Intern at CNN Communications

see less...

1 more...

Education

• Center of Entrepreneurship and Administration of Third Sector (FIA/SP)
• ESPM Marketing School (SP)
• Cásper Líbero Foundation (SP)

see less...

Recommended

1 person has recommended Ana Flavia

Connections

41 connections

Industry

Banking

Ana Flavia Castro’s Summary

In April 2009, I’ve concluded a Corporate Social Responsibility research in partnership with SMART (Sustainable and Management for Research and Training Institute) at The University of Queensland (Brisbane - Australia). The study consisted in analyzing the sustainable business practices from Australia and Brazilian energy and financial industry firms.

Effective on March 2005, I started to join the Public Affairs Office team at Citi Brazil, working with Corporate Social Responsibility and Sustainability. Previously, I worked with internal communications, producing newsletters, magazines, intranet website and also coordinating the internal events at Citi.

Prior to Citigroup, I worked as an intern for a communication office, where I used to develop the Safra and Dibens Banks internal newsletters. I also worked as intern for Werner Publishing in Los Angeles (EUA), during a month, and developed some jobs as a designer graphic and journalist for Abril Publishing, one of Brazil's largest publishing & media organizations.

I am open to new challenges in global companies that values and develops social and enviromental initiatives, as well as is committed with transparency in communicating their efforts regarding their stakeholders. My preference industries are Banking (specially Micro credit field), Private Foundations and Institutes, Public Relations and Communication, Energy and Social Organization.

Ana Flavia Castro’s Specialties:

Corporate Social Responsibility (CSR) and corporate communication in Financial Institution, and sustainable business as well.

Ana Flavia Castro’s Experience

• Corporate Social Responsibility

  Citi

  (Public Company; C; Financial Services industry)

  March 2005 — Present (4 years 5 months)

  •Local social investments coordination, according to the Citi Foundation (NY) focuses, such as Micro entrepreneurship programs, Financial Education, Education to the next generation, Sustainable Enterprise and Environmental, and Development of Communities grants
  •Relationship with several local NGOs in order to recommend and support new projects
  •Assessment of social and environmental proposals
  •Coordinating ongoing projects, supported by Citi Foundation, using tools such as indicators, monthly reports and meetings
  •Responsible for indentifying new opportunities to communicate, through the press, the social and environmental initiatives supported by Citi
  •Responsible for CSR intranet and internet websites, campaigns (volunteer, aware consumption, micro entrepreneur award)
  •Responsible for developing the first Sustainability Report (GRI) for Citi Brazil
  •Working in partnership with Citi Realty Services department in order to measure and report our carbon footprint and establish goals to reduce our environmental impact
  •Promoting the CSR theme through the Organization, specially at business units, seeking develop sustainable services and products, as well as increasing social and environmental practices across the company
  •Meetings and Conferences with the main CSR local players: GIFE, Ethos, Febraban, GVCes (Sustainable Centre of Getulio Vargas University), IETS (Instituto for Research about Social and Work issues)

• Communication Analyst

  Citi Club (employee association)

  (Banking industry)

  March 1997 — February 2005 (8 years)

  •Responsible for launching the internal news, intranet website and a publication (Sales guide)
  •Coordinating and producing new medias: board paper, news, emails marketing
  •Prospecting new partnerships to be part of the Sales Guide (shops that used to offer discounts to employees)
  •Coordinating internal researches to identify new demands, associates satisfaction and other relevant issues to plan the next steps
  •Development of internal events, focuses on the life quality of the employees

• Freelancer

  Abril Publishing

  (Privately Held; Publishing industry)

  1998 — 1999 (1 year)

  1999 - Graphic design project of Viva Mais Magazine – launching edition
  1998 - Development of the layout and researching images to the Você S.A. Magazine (Exame Group) - January 1999 edition

• Intern

  Werner Publishing (Los Angeles - USA)

  (Publishing industry)

  1998 — 1998 (less than a year)

  Producing Plane and Pilot Magazine, 1998 October and November editions: supporting writers, editors and magazine designers.

• Intern

  CNN Communications

  (Public Relations and Communications industry)

  1995 — 1997 (2 years)

  Writing the Safra and Dibens Banks newsletters.

Ana Flavia Castro’s Education

• Center of Entrepreneurship and Administration of Third Sector (FIA/SP)

  Social Responsibility and Third Sector , 2007 — 2007

• ESPM Marketing School (SP)

  Communication and Marketing Executive MBA , 2001 — 2003

• Cásper Líbero Foundation (SP)

  Journalism ,

Additional Information

Ana Flavia Castro’s Interests:

Microcredit, Asia, professional networking, CSR, company foundations, NGOs, communication, marketing, fashion, tennis (sport), international travel

Ana Flavia Castro’s Groups:

•    Sustainable MBA Network
•    Citi Network
•    Corporate responsibility

Ana Flavia Castro’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• reference requests
• getting back in touch