Jodi Rudick

Current

• Marketing Consultant at Rockford Park District
• Speaker, Trainer and Author for Recreation, Parks and Camps - www.advisorsmarketing.com at ADvisors Marketing Group

Past

• Training Consultant at City of Poway
• Author and Speaker at American Camp Association
• Marketing and Development Director at County of San Diego

• Marketing and Sponsorship Consultant at City of San Diego Parks and Recreation
• Account Executive at Minnesota Daily Newspaper

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Education

• University of Minnesota-Twin Cities
• University of Arizona

Recommended

12 people have recommended Jodi

Connections

318 connections

Industry

Recreational Facilities and Services

Websites

• My Company
• My Blog
• My Books @ American Camp Assoc

Jodi Rudick’s Summary

I'm considered one of the nation’s premiere parks and recreation marketing experts and am passionately dedicated to promoting participation, advocacy and support for parks, recreation, camps, libraries and other community services. I've spoken at more than 1200 conferences, workshops, trainings and seminars for recreation professionals and leaders. Also an author, I've just completed my seventh book related to promoting everything from fitness and camps to libraries and recreation.

Since 1959, my company (which was started by my Dad, Art) has been creating innovative promotions and marketing campaigns for clients ranging from Fortune 500 giants to non-profits, government agencies and budding entrepreneurs. My company which incorporated in 1986 has three United States offices in Scottsdale, Arizona; Minneapolis, Minnesota and Southern California. I'm the creative force behind the firm and is responsible for new project development, creative management, training and consultation. In 1996 I coined the phrase "Parks and Recreation: The Benefits Are Endless…" which continues to be one of the most visible branding campaigns in the profession today.

I have an Advertising/Journalism degree from the University of Minnesota and hold the Master Advertising Specialist designation, the highest educational honor in the promotional marketing industry.

My private sector client list includes Motorola, Mazda, Monsanto, the Irvine Companies, Smith Barney and hundreds of others. My goal is to bring entrepreneurial insight though training and education into the public sector and non profit organizations.

I was twice was named National Speaker of the Year by the Promotional Products Association. I've also worked for Cal State University San Marcos coordinating their Marketing Certificate Program.

Jodi Rudick’s Specialties:

thinking (and helping other think) way, way way outside the boring brochure or box, speaking, training, writing, customer service

I've written seven books specific to parks and recreation marketing and communications. I also publish The blog "Little Red's Big Ideas (www.littleredsbigideas.typepad.com) and regularly contributor to trade, business and consumer publications.

Jodi Rudick’s Experience

• Marketing Consultant

  Rockford Park District

  (Recreational Facilities and Services industry)

  2008 — Present (1 year )

• Speaker, Trainer and Author for Recreation, Parks and Camps - www.advisorsmarketing.com

  ADvisors Marketing Group

  (Partnership; 1-10 employees; Marketing and Advertising industry)

  June 1993 — Present (16 years 6 months)

  I am a very high-energy speaker, trainer and consultant specializing in super-affordable workshops on all aspects of marketing and customer development especially related to community services -- parks, recreation, camps, libraries, etc.
  
  We also are a full service promotional products firm started in 1959 (by my Dad who's still alive, kickin' and selling.) Our motto --
  Any imprint, any budget, any item -- we can make it happen. You can search our state-of-the-art data base www.advisorsmarketing.com
  or talk to a real human being 760-809-3231 - Andy -- who will walk and talk you through the entire process. He loves a good challenge!

• Training Consultant

  City of Poway

  (Recreational Facilities and Services industry)

  2008 — 2008 (less than a year)

• Author and Speaker

  American Camp Association

  (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

  January 2007 — March 2007 (3 months)

  As an Independent consultant I have been a keynote speaker and workshop presenter at national and regional ACA conferences.
  Author of "101 Marketing Essentials Every Camp Needs to Know" published by Healthy Learning and available at the ACA Bookstore
  www.acabookstore.og

• Marketing and Development Director

  County of San Diego

  (Government Agency; 10,001 or more employees; Government Administration industry)

  September 2002 — March 2003 (7 months)

  Created a Marketing Plan and Development Strategy for County of San Diego's Children's Services Department
  Developed Strategic Partnerships with Community Groups

• Marketing and Sponsorship Consultant

  City of San Diego Parks and Recreation

  (Government Agency; 1001-5000 employees; Recreational Facilities and Services industry)

  May 1993 — September 1995 (2 years 5 months)

  Under the assistant to the director I created branding tools to position the parks and recreation department as a critical community resource. I also created publicity and sponsorship campaigns to offset budget reductions. As a professional trainer, I also worked directly with staff to help them create customer-centered approach to programming, planning and communication.

• Account Executive

  Minnesota Daily Newspaper

  (Marketing and Advertising industry)

  1982 — 1983 (1 year )

Jodi Rudick’s Education

• University of Minnesota-Twin Cities

  1980 — 1983

• University of Arizona

  1979 — 1980

  Activities and Societies:

  Alpha Phi

Additional Information

Jodi Rudick’s Websites:

• My Company
• My Blog
• My Books @ American Camp Assoc

Jodi Rudick’s Interests:

parks, recreation, camps, libraries, Sister Cities

Jodi Rudick’s Groups:

For six years I sat on the Oceanside Park and Recreation Commission and currently services on the City of Carlsbad’s Sister Cities Committee. I am a 2005 graduate of the City of Carlsbad’s Citizen’s Academy, have been a member of Soroptimist Oceanside-Carlsbad since 1999 and am the current Legislative Representative for the Calavera Hills PTA.

I've also been involved with the San Diego Press Club, San Diego Chamber of Commerce, Promotional Products Association and was honored as Member of the Year, San Diego's Society of Association Executives. As a long time children’s advocate, I have served on many community service boards ranging from Boys and Girls Clubs and Big Brothers/Big Sisters to Soroptimist International and Meeting Planners International., IPRA, NRPA, American Camp Association - Midstates, LinkedIn, American Camp Association

•    Mature Market Experts
•    Parks and Recreation Professionals
•    University of Minnesota Alumni Association (UMAA)
•    San Diego Marketing Professionals
•    Soroptimist International of the Americas
•    Athletic Business Conference & Expo
•    Youth Marketing Professionals Group
•    NRPA National Recreation and Park Association
•    Camp Mountain Chai
•    Camp Fans and Friends
•    Camp Fire USA 2010 Centennial
•    American Camp Association
•    Podunk Bluegrass Music Festival
•    WAVE1 LA Parks Marketing Group
•    Social Networking
•    Armed Forces Recreation Professionals
•    Camp Fire USA, Northwest Ohio Council
•    American Camp Association, Southern California/Hawaii
•    IT Information Technology

Jodi Rudick’s Honors:

Speaker of the Year - Three Time Winner - Promotional Products Accociation International
American Society of Association Executives - San Diego Associate Member of the Year
President's Award - California Park and Recreation Association

Jodi Rudick’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• getting back in touch