LinkedInRob van Alphen

Rob van Alphen

Senior Social CRM Consultant @ DigitasLBi MENA

Location
United Arab Emirates
Industry
Marketing and Advertising
Current
  1. DigitasLBi MENA
Previous
  1. LBi Belgium,
  2. Duval Guillaume,
  3. Ad!dict Creative Lab
Education
  1. Account Planning Group
Recommendations2 people have recommended Rob
Websites
500+connections

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500+connections
DigitasLBi MENA

DigitasLBi MENA

Senior Social CRM Consultant

– Present

View full profile

Background

Summary

Working as Senior Social CRM Consultant, I support the development and the execution of Social strategy, eCRM, CRM, Social CRM and customer experience projects that effectively drive customer acquisition and retention levels, and increase revenue per customer for our clients.

My role is to help our clients understand & invest in social opportunities specific to their business needs. I believe organisations should consider their customer at the core of anything they do to better address their needs and drive loyalty and acquisition.
I coach, develop and mentor other agency staff outside of the Social CRM team, acting as a source of inspiration, knowledge and guidance.

I love learning new things every day and being part of something that is unchartered and constantly evolving.

I am motivated by challenge & wanting to help build and develop successful business opportunities.

Specialties: Social Media Strategy, Digital Marketing Strategy, Social Media Platform Optimisation, Campaign Management, Social Guideline Creation, Content Planning, Online Monitoring, Influencer Outreach, Multi-signal Search, Measurement and Reporting, Trend Watching, Training and Coaching.

Experience

Senior Social CRM Consultant

DigitasLBi MENA
– Present (1 year 3 months)United Arab Emirates

Working as Senior Social CRM Consultant, I support the development and the execution of Social strategy, eCRM, CRM, Social CRM and customer experience projects that effectively drive customer acquisition and retention levels, and increase revenue per customer for our clients.

I coach, develop and mentor other agency staff outside of the Social CRM team, acting as a source of inspiration, knowledge and guidance.

Specialties: Social Media Strategy, Digital Marketing Strategy, Social Media Platform Optimisation, Campaign Management, Social Guideline Creation, Content Planning, Online Monitoring, Influencer Outreach, Multi-signal Search, Measurement and Reporting, Trend Watching, Training and Coaching.

Social Strategist

LBi Belgium
(4 years 1 month)Brussels

Account / Strategist

Duval Guillaume
(less than a year)

Project Manager assistant

Ad!dict Creative Lab
(less than a year)

Account Executive

Happiness Brussels
(less than a year)

Languages

  1. Dutch

    Native or bilingual proficiency
  2. French

    Professional working proficiency
  3. English

    Full professional proficiency
  4. German

    Elementary proficiency

Skills

  • Social Media Marketing
  • Online Reputation...
  • Social Media
  • Conversational Marketing
  • Digital Strategy
  • Social Media Monitoring
  • Social Networking
  • Enterprise 2.0
  • Social Technologies
  • Marketing Communications
  • Presentation Development
  • Presenting Ideas
  • Idea Generation
  • Trendwatching
  • SEO
  • Marketing Strategy
  • Social Media Measurement
  • Digital Marketing
  • Marketing
  • Web Project Management
  • CMS
  • Mobile Marketing
  • Internal Communications
  • Advertising
  • Google Analytics
  • Content Management
  • Public Relations
  • Campaign Management
  • SMO
  • See 14+  See less

Education

Account Planning Group

Activities and Societies: Education program for young strategic planners to learn about ‘The 7 arms of strategy’.

Vrije Universiteit Brussel

Master, Communication Studies

Master dissertation (magna cum laude): "Research into the development of social media strategies in organizational communication. A study of the perception and adoption of social media among marketing and public relations professionals in Flanders."

Bachelor paper : "Seminar campaign development - participant in L'Oréal Brandstorm 2008"

Activities and Societies: Co-organizer VUB Alumni-event

Erasmushogeschool Brussel

Bachelor, Marketing communication

Bachelor paper: The Royal Museums of Fine Arts of Belgium (KMSKB)
"Research and recommendations concerning the optimalization of the communication budget of exhibitions"

Honors & Awards

2nd place IAB Talent Awards 2009
2nd place Marketing Genius Challenge 2012
SlideShare Zeitgeist 2010 - Most popular presentations

Certifications

HootSuite Professional Certified

HootSuite
– Present

Gamification(Link)

Coursera Verified Certificates, License CGL2UMEXQ9
– Present

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