at Publicis Net
Paris Area, France
at Publicis Net
Paris Area, France
CRM, web marketing, e-marketing, online advertising, communication, online branding and identity, project management & e-business.
(Privately Held; Internet industry)
December 2008 — Present (8 months)
(Public Company; UL; Consumer Goods industry)
March 2007 — February 2008 (1 year)
Pourtoutvousdire.com : 1st Unilever website worldwide, 4th women website and 4th cooking website in France.
1 000 000 unique visitors monthly
- Website performance analysis and recommandations
(KPI:trafic, recruitment, reactivity, loyalty and ROI)
- In charge of the newsletters strategy
(creation of 8 newsletters monthly, benchmarking KPI, recommandation of actions)
- Animation of the website
(weekly update of the content, online advertising management, creation of special events like games, partenerships)
- Consulting and support for the creation of brands websites
- In charge of the platform migration of our website, and 8 others brands websites (360 K€ investment)
(Public Company; Automotive industry)
August 2006 — December 2006 (5 months)
- Discovery, analysis, and diagnostic of Harley Davidson needs
- Creative brainstorming, technical and financial évaluations of our recommandations, and business planning
- Presentation to our client of an online social network project for «Harley Owners Group»
Master in Management , Marketing & Entrepreneurship , 2005 — 2007
AUDENCIA Master in Management is among the Top10 of Financial Times european rankings.
AUDENCIA is one of France's top 5 elite business schools and top 30 worldwide accredited by both the AACSB, AMBA and EQUIS.
Exchange program , Farmer School of business , 2006 — 2006
Finalist team of the Miami University Business Plan competition.
The Farmer School of Business was ranked 6th among public institutions in BusinessWeek 2009 survey of the nation’s best undergraduate business programs. Overall, the school was ranked 18th in the nation.
Master 1 , Business Law , 2001 — 2005
New technologies, Cinema, Photography, Reading, Traveling and Running (half marathon & 10K).
Réseaudencia (Audencia School of Management Alumni association)
Finalist of the «Miami University Business Plan Competition»