CRM & e-marketing
Paris Area, France
CRM & e-marketing
Paris Area, France
(Public Company; 10,001 or more employees; UN; Consumer Goods industry)
March 2007 — February 2008 (1 year)
Pourtoutvousdire.com : 1st Unilever website worldwide, 4th women website and 4th cooking website in France
1 000 000 unique visitors monthly
- In charge of the platform migration of our website, and 8 others brands websites (360 K€ investment)
- Website performance analysis and recommandations
(trafic, recruitment, reactivity, loyalty and ROI)
- In charge of the newsletters strategy
(creation of 8 newsletters monthly, benchmarking, recommandation of actions)
- Animation of the website
(weekly update of the website’s content, creation of special évents like games, partenerships)
- Consulting and support for the creation of brands websites
(Privately Held; 10,001 or more employees; DCX; Automotive industry)
September 2005 — September 2005 (1 month)
Prospecting customers during the « Mondial de l’automobile »
• Welcoming of the visitors, demonstration of the products and seek of specifically targeted customers;
• Management of all demands concerning documentation and car tries.
(Public Company; 10,001 or more employees; Textiles industry)
September 2002 — October 2002 (2 months)
• In charge of a selling team during the « back to school» period;
• Inventory of the stocks.
(Public Company; 10,001 or more employees; Textiles industry)
July 2002 — July 2002 (1 month)
• Surveying on our new prototypes, benchmarking and redaction of synthesis;
• Creation of trends books.
Master "Grande Ecole", in Marketing, 2005 — 2007
Exchange semester, in Entrepreneurship, 2006 — 2006
Business Law 2001 — 2005