Adrienne Lumb

Web Marketing Project Manager at Autodesk

Location
San Francisco, California (San Francisco Bay Area)
Industry
Marketing and Advertising

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Adrienne Lumb's Overview

Current
  • Web Marketing Project Manager at Autodesk
Past
  • Associate Director of Content Marketing at Brafton Inc.
  • Content Writer at Rosetta
  • Asian region consultant at Rustic Pathways
  • Copywriter/Marketing intern at Vogue, China
Education
Connections

272 connections

Adrienne Lumb's Experience

Web Marketing Project Manager

Autodesk

Public Company; 5001-10,000 employees; ADSK; Computer Software industry

February 2014Present (9 months) San Francisco

I work with Autodesk as a consultant for their ecommerce, very small business, and AutoCAD web marketing team. I collaborate with internal partners, UX, Visual Design, Editorial, and Publishing teams to develop analytical, creative, and focused strategies for the website that positively affect business goals and user experience.

Associate Director of Content Marketing

Brafton Inc.

Privately Held; 201-500 employees; Marketing and Advertising industry

July 2011June 2013 (2 years) San Francisco

Successfully led content marketing and SEO initiatives via content brainstorming, keyword research, editorial development, UX design, website integration, optimization, and analytics.

Conducted thorough site audits and provided technical SEO recommendations to clients that led to improved site health and search engine visibility.

Assisted in infographic, whitepaper, and video content development, integration, and promotion.

Wrote blogs for company website and created internal training documents and SEO presentations.

Managed team of four Strategists through frequent coaching, career guidance, ongoing trainings and preparation for client interactions.

Created monthly client presentations that demonstrated key marketing analytics and content performance in relation to search metrics and business goals.

Worked with internal teams to identify product development opportunities.

Content Writer

Rosetta

Public Company; 1001-5000 employees; Marketing and Advertising industry

November 2008January 2010 (1 year 3 months)

SEO division Web content writer for Fortune 500 companies in the health, retail, finance, and insurance industries.

Wrote over 1000 articles, landing, category and product pages for clients including Nationwide Insurance, Tractor Supply Company, 5/3 Bank, Harry & David, and JoS. A. Bank.

Led the content redesign of the JoS. A. Bank website including Style Guides, landing page layout, navigation and user interface of category and product pages.

Created engaging content for clients while adhering to strict tone, style and subject matter compliance guidelines for closely regulated industries.

Worked with internal teams to generate creative content initiatives and concepts, all the way through resourcing, development, research, production, and project completion.

Edited peer work on a regular basis, and consistently met both internal and external deadlines.

Asian region consultant

Rustic Pathways

Privately Held; 51-200 employees; Leisure, Travel & Tourism industry

February 2008August 2008 (7 months)

Copywriter/Marketing intern

Vogue, China

20072008 (1 year) Shanghai, China

Advanced from assisting with Media Kit design and creative operations to copywriting position. Created concept and English language copy for cosmetic and beauty ads written primarily in Chinese.

Served as primary English copywriter on advertising campaigns for multimillion-dollar accounts.

As the sole native English speaker in the Shanghai office, wrote and edited a variety of necessary international correspondences, publications, and materials for the Vogue, China brand.

Adrienne Lumb's Languages

  • Spanish

Adrienne Lumb's Volunteer Experience & Causes

  • Volunteer Experience

    • Tutor

      Boys and Girls Clubs of America
      • Children
      January 2013 present (1 year 10 months)
    • Volunteer

      Bay Area Wilderness Training
      • Children
      January 2013 present (1 year 10 months)
    • Volunteer

      St. Anthony's Foundation
      • Social Services
      June 2013 present (1 year 5 months)
    • Member and Volunteer

      SF Bicycle Coalition
      • Environment

Adrienne Lumb's Certifications

  • Google Analytics Individual Qualification

    • February 2013 to August 2014

Adrienne Lumb's Skills & Expertise

  1. Marketing
  2. Social Media Marketing
  3. SEO
  4. Digital Marketing
  5. Email Marketing
  6. Online Advertising
  7. Copywriting
  8. Web Analytics
  9. User Experience
  10. Content Marketing
  11. Editorial
  12. Editing
  13. Web Content
  14. Advertising
  15. Google Analytics

Adrienne Lumb's Education

Kent State University

B.A, International Relations/Asian Studies

Adrienne Lumb's Additional Information

Interests:

Running, climbing, literature and writing, healthy living, traveling, vintage finds, tasty eats and indie music :)

Groups and Associations:

Contact Adrienne for:

  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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