Web Marketing Project Manager at Autodesk
- San Francisco, California (San Francisco Bay Area)
- Marketing and Advertising
Adrienne Lumb's Overview
- Web Marketing Project Manager at Autodesk
- Associate Director of Content Marketing at Brafton Inc.
- Content Writer at Rosetta
- Asian region consultant at Rustic Pathways
- Copywriter/Marketing intern at Vogue, China
Adrienne Lumb's Experience
Web Marketing Project Manager
Public Company; 5001-10,000 employees; ADSK; Computer Software industry
February 2014 – Present (9 months) San Francisco
I work with Autodesk as a consultant for their ecommerce, very small business, and AutoCAD web marketing team. I collaborate with internal partners, UX, Visual Design, Editorial, and Publishing teams to develop analytical, creative, and focused strategies for the website that positively affect business goals and user experience.
Associate Director of Content Marketing
Privately Held; 201-500 employees; Marketing and Advertising industry
July 2011 – June 2013 (2 years) San Francisco
Successfully led content marketing and SEO initiatives via content brainstorming, keyword research, editorial development, UX design, website integration, optimization, and analytics.
Conducted thorough site audits and provided technical SEO recommendations to clients that led to improved site health and search engine visibility.
Assisted in infographic, whitepaper, and video content development, integration, and promotion.
Wrote blogs for company website and created internal training documents and SEO presentations.
Managed team of four Strategists through frequent coaching, career guidance, ongoing trainings and preparation for client interactions.
Created monthly client presentations that demonstrated key marketing analytics and content performance in relation to search metrics and business goals.
Worked with internal teams to identify product development opportunities.
Public Company; 1001-5000 employees; Marketing and Advertising industry
November 2008 – January 2010 (1 year 3 months)
SEO division Web content writer for Fortune 500 companies in the health, retail, finance, and insurance industries.
Wrote over 1000 articles, landing, category and product pages for clients including Nationwide Insurance, Tractor Supply Company, 5/3 Bank, Harry & David, and JoS. A. Bank.
Led the content redesign of the JoS. A. Bank website including Style Guides, landing page layout, navigation and user interface of category and product pages.
Created engaging content for clients while adhering to strict tone, style and subject matter compliance guidelines for closely regulated industries.
Worked with internal teams to generate creative content initiatives and concepts, all the way through resourcing, development, research, production, and project completion.
Edited peer work on a regular basis, and consistently met both internal and external deadlines.
Asian region consultant
Privately Held; 51-200 employees; Leisure, Travel & Tourism industry
February 2008 – August 2008 (7 months)
2007 – 2008 (1 year) Shanghai, China
Advanced from assisting with Media Kit design and creative operations to copywriting position. Created concept and English language copy for cosmetic and beauty ads written primarily in Chinese.
Served as primary English copywriter on advertising campaigns for multimillion-dollar accounts.
As the sole native English speaker in the Shanghai office, wrote and edited a variety of necessary international correspondences, publications, and materials for the Vogue, China brand.
Adrienne Lumb's Languages
Adrienne Lumb's Volunteer Experience & Causes
Boys and Girls Clubs of America
January 2013 – present (1 year 10 months)
Bay Area Wilderness Training
January 2013 – present (1 year 10 months)
St. Anthony's Foundation
June 2013 – present (1 year 5 months)
- Social Services
Member and Volunteer
SF Bicycle Coalition
Adrienne Lumb's Certifications
Google Analytics Individual Qualification
- February 2013 to August 2014
Adrienne Lumb's Skills & Expertise
- Social Media Marketing
- Digital Marketing
- Email Marketing
- Online Advertising
- Web Analytics
- User Experience
- Content Marketing
- Web Content
- Google Analytics
Adrienne Lumb's Education
Adrienne Lumb's Additional Information
Contact Adrienne for:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch