VP of Creative at SmartyCard (a Gazillion Inc Company)
San Francisco Bay Area
- Current
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- VP Creative, SmartyCard at Gazillion Entertainment
- VP Creative at SmartyCard
- Past
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- Director, Creative + UX at Industrious Kid
- Creative Director and UX lead at Consultant
- Director of Brand Design, CD at Wild Planet Toys [SF/HongKong/NYC]
- Director of Creative/CD at ArcWW [formerly Novo/Semaphore Partners]
- Education
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- Acadia University
- McGill University
- Gould Academy
- Recommended
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11 people have recommended Adrienne - Connections
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500+
connections
- Industry
- Internet
- Websites
Adrienne Allen’s Summary
Currently VP Creative at SmartyCard (a Gazillion Inc company), winner of the People's Choice Award at DEMO 09 for www.smartycard.com
Award-winning Creative and Experience Design executive with multi-tiered brand and interactive product building expertise. Proven track record in original brand generation and shipping award-winning interactive products and games. Design leader for product and campaign design, online social entertainment, retail and advertising in general, online and offline promotional space.
Past key client engagements as creative/design lead include IDEO, Visa Int'l 2008 Summer Olympic Games, Visa Int'l 2007 Rugby World Cup, Landor, AT+T mobility, Blowtorch Entertainment, Nickelodeon, Sega, GapKids, Orbitz.com, Behr.com/Home Depot (Webby nominee), Gloss.com/Estee Lauder, The North Face, eGroups (Yahoo Groups), Discovery Channel, Discovery Kids, National Geographic, Toyota/Scion, Cadillac, Levi Strauss and Palm Inc.
Adrienne Allen’s Specialties:
Brand and Product Design
Campaign Design and Development
Collaborative and Social Game Design
Experiential Learning Games and Products
Brand Design Strategy
Original Art/Animation/IP development
Design and Management
Software Experience Design
Retail and Environmental Experience Design
Adrienne Allen’s Experience
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VP Creative, SmartyCard
Gazillion Entertainment
(Privately Held; Entertainment industry)
February 2008 — Present (1 year 6 months)
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VP Creative
SmartyCard
(Internet industry)
February 2008 — Present (1 year 6 months)
Smartycard. A Gazillion Entertainment company.
http://gazillion.com/ -
Director, Creative + UX
Industrious Kid
(Privately Held; Internet industry)
July 2007 — February 2008 (8 months)
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Creative Director and UX lead
Consultant
(Design industry)
2004 — 2007 (3 years)
Key client engagements with IDEO, AT+T mobility, Blowtorch Entertainment/Ignition Partners,2008 Beijing Summer Olympic Games/Landor, 2007 Rugby World Cup/Landor, Discovery Channel, Nickelodeon/Viacom
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Director of Brand Design, CD
Wild Planet Toys [SF/HongKong/NYC]
(Consumer Goods industry)
2003 — 2004 (1 year)
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Director of Creative/CD
ArcWW [formerly Novo/Semaphore Partners]
(Internet industry)
1999 — 2003 (4 years)
Adrienne Allen’s Education
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Acadia University
University Medal Recipient
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McGill University
James McGill Scholar
Founder, Editorial Director, CKUT-FM -
Gould Academy
Additional Information
Adrienne Allen’s Websites:
Adrienne Allen’s Interests:
Social Network and Social Media User Experience Design, Graphic Design, Typography, Color Theory, Film, Motion Graphics, Residential Design
Adrienne Allen’s Groups:
MGDC, AIGA, DMI, IXDA, BayCHI, Bay Area Film Coalition, Twitter, Seesmic
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On Startups - The Community For Entrepreneurs -
Interaction Design Association -
UX Professionals -
eMarketing Association Network -
McGill University Alumni -
Social Media Today -
User Experience -
Tweeters -
Toy Industry Global -
Designers Talk -
Video Gaming Industry Executives -
Ypulse Networking For Youth Media & Marketing Professionals -
Instructional Designers and Gamers -
Casual MMORPG & MMO GAMES| MMO LIFE -
Game Payments -
Children's Media -
IDEO Connections -
Social Entertainment Professionals
Adrienne Allen’s Honors:
DEMO 09 People's Choice Award, Communication Arts Interactive Design Annual, Graphis Design Annual, New York Art Directors Club New Media Merit Award, Applied Arts Annual (x3), HOW Interactive Design Annual, Webby Finalist, GDC Silver Medalist, GDC Gold Medalist, Mead Annual Report Show Silver Medalist, Oppenheimer Toy Folio Gold Star, Toy Industry Association Toy of The Year Award
Adrienne Allen’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
