
Principal at Pure and Applied
Sydney Area, Australia

Principal at Pure and Applied
Sydney Area, Australia
I am a broadly experienced online professional.
Since 1998 I have produced and architected sites for a wide range of clients: brand marketing, ecommerce, product promotion, education, government, charity, customer relationship, classifieds, news media, membership, sports events, entertainment, training, intranets.
I specialise in site strategy, experience architecture, online marketing and web production.
(Internet industry)
August 2009 — Present (4 months)
(Public Company; Real Estate industry)
August 2009 — October 2009 (3 months)
(Privately Held; Information Technology and Services industry)
November 2007 — August 2009 (1 year 10 months)
Stockland
www.abc.net.au/shop
www.austrade.gov.au
www.amp.com.au
www.principals.com.au
www.songcompany.com.au
Engineers Australia
Charles Darwin University
NSW Cancer Council
Sun Microsystems
DEWHA
(Public Company; FXJ; Online Media industry)
April 2006 — November 2007 (1 year 8 months)
Experience Architect for Fairfax Digital's online classifieds.
www.domain.com.au
www.drive.com.au
www.mycareer.com.au
www.rsvp.com.au
www.rsvp.com.au/mobile
Business Day mobile
Direct Access
(Privately Held; Computer Games industry)
July 2000 — March 2006 (5 years 9 months)
Responsible for projects from new business, scoping, information architecture, design to build, test, delivery and maintenance.
Qantas A380 Inflight Entertainment
www.rolexsydneyhobart.com
Bigpond V8 Supercars
Country Road
Bigpond Movies
BankWest Direct Banking
NSW Department of State and Regional Development
www.cyca.com.au
www.cancercouncil.com.au
www.propertyvalue.com.au
Integral Energy
Lend Lease Victoria Harbour
Qantas Flight Attendant Training CD ROM
Lifestyle Channel
Traveland
Armor All
MusicCountry
Firsts:
First podcast on a BigPond channel (V8 Panelbeaters).
World-first real-time sporting event on Google Earth (Sydney Gold Coast Yacht Race).
(Public Company; SGT; Telecommunications industry)
1995 — 1998 (3 years )
From 1995 to 1998 I held a number of roles at Optus Vision, Optus Communications and Cable & Wireless Optus.
- Web Producer
- Business Analyst
- Database Developer
(Public Company; 201-500 employees; Publishing industry)
1995 — 1995 (less than a year)
Managed print production for medical publications, advertising and conference materials.
15th AIMIA Awards, 2009
- Finalist – Best Retail
Rainmaker Marketing Excellence Awards 2008
- Best Website of the Year - Financial Planning
14th AIMIA Awards, 2008
- Finalist – Best Tourism or Travel
13th AIMIA Awards, 2007
- Winner – Best Classifieds
11th AIMIA Awards, 2005
- Winner – Best Sport
- Winner – Best Entertainment
- Winner – Best of the Best
10th AIMIA Awards, 2004
- Highly Commended – Best Entertainment
- Highly Commended – Best New Digital Content
Yahoo! Australia & New Zealand 2003 Site of the Year
New York Festivals 2003 Silver World Medal for Online Innovation
Sydney University
- Dame Leonie Kramer Prize for a Thesis on Australian Poetry, 1994
- Henry Lawson Prize for Poetry 1993, 1994
- Henry Lawson Prize for Prose 1993