LinkedInAdrian Sexton

Adrian Sexton

Chief Digital Officer, New Medici

Location
Greater Los Angeles Area
Industry
Entertainment
Current
  1. New Medici
Previous
  1. Dynamics,
  2. Participant Media,
  3. TAG Strategic
Education
  1. University of Southern California
Recommendations29 people have recommended Adrian
Websites
500+connections

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New Medici

New Medici

Chief Digital Officer, Founder

– Present

View full profile

Background

Summary

Entrepreneurial executive with proven track record in media strategy, market/business/product development and strategic marketing.

Ran digital operations for two studios, formed two active media strategy agencies and run BD, strategic partnerships and consumer evangelism for Bain Capital Ventures-backed technology company.

Strong experience in launching new businesses, driving customer acquisition and operating successfully across multiple studio divisions with extensive senior contacts in Media & Entertainment:

• Former digital head at Lionsgate Entertainment and Jeff Skoll's Participant Media
• Co-founder of two strategic agencies in New Medici and TAG Strategic
• Former head of market & business development at $35M Bain-backed Dynamics
• Architected TakePart.com, a venture-backed $10M social action hub
• Interactive leader with 20 years of content and entertainment initiatives
• Strategic partnership history with likes of BMW, Microsoft, Groupon and Google
• Pioneer in social marketing and distribution with Facebook, Twitter and YouTube
• Revenue growth driver with P&L management over multiple teams and agencies
• Consumer, audience and advertiser experience focused

Advisory Member: GILfund (hybrid film/real estate capital), BigStar (VOD/OTT), Fanplayr (social commerce)

Specialties: Strategic & Digital Marketing, Business and Market Development, Media Strategy, Operations, Partnerships, Social Media, Film/Television, Advertising, International

Experience

Chief Digital Officer, Founder

New Medici
– Present (6 years 2 months)Greater Los Angeles Area

Sexton co-founded New Medici to advise media, technology and lifestyle brands on long term digital and media strategies in marketing, social media, partnerships, business development and operations.

Working with clients including Sony Pictures, Universal Pictures/Comcast, Sony Asia, Groupon, 20th Century Fox, the CBC, Vevo, Ogilvy/WPP, the Producers Guild of America/CEA, Austrade (Australian Government), independent film companies The Film Arcade, Solstice, NeoClassics and start-ups including Palindrome (Happy Madison), Bigstar, Muxlim, 3DTV, Talentcall and Pixable, Sexton's expertise lies in building, marketing and then monetizing audiences.

New Medici’s clients represent a hybrid blend of traditional and digital media companies. On a go-to-market basis, Sexton and his team handle strategic marketing, product development, content and technology partnerships, social media strategy and media planning for studios and startups. Sexton was named to the Screen Actors Guild (SAG) Backstage Digital All-Stars in 2013. New Medici was awarded the British Airways/Harvard Business Review entrepreneurialism award in 2009.

Chief Developer Officer, Chief Evangelist

Dynamics
(1 year 7 months)Greater Pittsburgh Area

In charge of Dynamics' market and business development for its content and brand ecosystem, working with major studios, talent agencies, global theatrical exhibitors, charities, game publishers, lifestyle brands and retailers. Built BD/sales team with pipeline to 10,000 top brands.

Dynamics produces and manufactures intelligent powered cards such as advanced payment cards. Focused on introducing fast-cycle innovation to top card issuers like VISA, the company's first commercial application is the world's first fully card-programmable magnetic stripe. Dynamics is backed with over $40M by Bain Capital Ventures and Adams Capital Management.

Executive Vice President, Digital

Participant Media
(2 years)Beverly Hills, CA

Sexton consulted Participant overseeing digital via TAG Strategic beginning in September 2006, then was appointed head of Digital (EVP) at Participant Media in January 2007.

He was responsible for running the company's expansion into global media, digital distribution and marketing, and architected TakePart.com, its social action network™. Traffic to TakePart, included its blog network and acquired sites, grew 1000% year over year during Sexton’s tenure. He later consulted Participant during its TakePart beta launch in 2009.

Sexton led the greenlight investment of social marketing site TakePart.com ($10M+ investment); shared executive committee work involving Summit Entertainment financing (later acquired by Lionsgate for $412.5M), and the film investment from Imagenation Abu Dhabi ($250M).

Sexton worked on Participant films’ Waiting for Superman, Food Inc., The Visitor, Charlie Wilson’s War, Fast Food Nation, The Kite Runner, and the Academy Award®-winning documentaries An Inconvenient Truth and The Cove.

Founding Partner

TAG Strategic
(8 months)Century City, CA

Sexton co-founded TAG Strategic, a digital media and entertainment agency with EMI veteran and digital pioneer Ted Cohen. TAG’s diverse client roster has included Lionsgate, Eyespot, Qualcomm, Sandisk, Muze, LimeWire, Participant Media and LivePlanet.

Sexton strategized digital distribution, marketing and business planning for media companies and interactive startups, including IP licensing deals with Lucasfilm. TAG launched a digital entertainment partnership with Edelman, creating end-to-end business, distribution and communications strategy counsel.

Sexton was hired out of TAG Strategic by entertainment client, Participant Media, to run digital full time in January 2007.

Vice President, Head of Digital Media

Lionsgate
(6 years 9 months)Santa Monica, CA

Sexton headed Digital Media as Vice President at Lionsgate, where he oversaw the day-to-day marketing, operations, production, media planning and business development for digital and mobile properties. He also worked in corporate development, supporting the studio's catalog growth and financing.

His duties encompassed theatrical, home entertainment, television, international and physical studios. He oversaw the digital campaigns for such movies as the Best Picture Academy Award ®-winning Crash, Oscar®-winning Monster’s Ball, Fahrenheit 9/11, as well as the SAW and Tyler Perry franchises. He and his team were awarded a Clio for the first SAW film website.

Sexton identified multiple-platform marketing, distribution and sales opportunities for the studio’s 8000+ title film library in such high-growth markets as broadband, mobile, digital cinema, peer-to-peer and IPTV. Lionsgate’s market capitalization rose from $60 million to $1.2 billion during Sexton’s tenure; and he was part of the senior team which secured the $350 million credit facility to acquire Artisan Entertainment.

Sexton was director of new media at MediaPact Capital, a $500M media management and investment company, run by former Sony Pictures Television head, Jon Feltheimer, and Prudential Securities managing director, Michael Burns. In early 2000, Mediapact led a $33M preferred equity position in Lionsgate with strategic partners - Paul Allen's Vulcan Ventures, Capital Research and Fidelity Investments - taking over management control at Lionsgate.

Television Creative Associate

Sony Pictures Entertainment
(4 years 8 months)Culver City, CA

Coordinated creative, marketing and development deals, executive sessions and research with domestic and international networks, agencies and producers under President Jon Feltheimer.

Organized internal pitch, sales and marketing agendas with Columbia TriStar Domestic and International Television, Distribution, Telemundo and the Game Show Network. Facilitated development and distribution on such titles as "Mad About You," "The King of Queens," "Dawson's Creek" and "Seinfeld."

Creative Consultant

HBO
(2 years 1 month)Los Angeles, CA

Developed 20th Century Fox Television MOWs (Movies of the Week) properties. Handled script analysis across novels, screenplays and magazine articles, including works by Stephen King and Oscar Hijuelos.

Coordinated HBO Pictures domestic and international production and story department development, working closely with creative and senior production on "And the Band Played On," "The Late Shift" and other Pay TV movies.

Languages

  1. English

    Native or bilingual proficiency
  2. French

    Elementary proficiency
  3. Spanish

    Elementary proficiency

Skills

  • Strategic Marketing
  • Social Media
  • Business Development
  • Digital Distribution
  • Media Strategy
  • Venture Capital
  • Content Strategy &...
  • Market Development
  • Advertising
  • Business Planning
  • Strategic Partnerships
  • Programming
  • Content Strategy
  • Marketing Strategy
  • Digital Media
  • New Media
  • Digital Strategy
  • Online Advertising
  • Digital Marketing
  • Integrated Marketing
  • Mobile Devices
  • Entertainment
  • Entrepreneurship
  • Film
  • Start-ups
  • Social Networking
  • Business Strategy
  • Television
  • Blogging
  • Product Management
  • Marketing
  • Public Relations
  • Facebook
  • Mobile Marketing
  • Strategic Communications
  • Media Planning
  • Publishing
  • Product Development
  • Leadership
  • Web Video
  • Online Marketing
  • Mobile Advertising
  • Viral Marketing
  • Interactive Marketing
  • Monetization
  • Interactive Advertising
  • Content Development
  • Brand Development
  • E-commerce
  • Go-to-market Strategy
  • See 35+  See less

Education

University of Southern California

Masters, Film

Activities and Societies: Phi Kappa Phi, Accelerated Graduation

Cornell University

BA, Government, English

Activities and Societies: Dean's List, Schoellkopf Scholarship Recipient, Varsity Rower

Honors & Awards

A frequent media presenter, Sexton delivered the media keynote at the 2009 X|Media|Lab conference in Auckland and Amsterdam, the Opening Forum keynote at the 60th Anniversary of the 2007 Cannes Film Festival, as well as keynotes at 2007 Digital Hollywood, 2006 Intel Viiv launch in Tokyo and 2006 Forrester conference in Brazil. In October 2009, New Medici was awarded the British Airways/Harvard Business Review entrepreneurialism award. Sexton was named to the Backstage Digital All-Stars in March 2013, alongside Netflix's Chief Creative Officer Ted Sarandos.

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