Adrian Sexton

Adrian Sexton

Chief Digital Officer, New Medici

Location
Greater Los Angeles Area
Industry
Entertainment

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Adrian Sexton's Overview

Current
Past
Education
Connections

500+ connections

Websites

Adrian Sexton's Summary

Entrepreneurial executive with proven track record in media strategy, market/business/product development and strategic marketing.

Ran digital operations for two studios, formed two active media strategy agencies and run BD, strategic partnerships and consumer evangelism for Bain Capital Ventures-backed technology company.

Strong experience in launching new businesses, driving customer acquisition and operating successfully across multiple studio divisions with extensive senior contacts in Media & Entertainment:

• Former digital head at Lionsgate Entertainment and Jeff Skoll's Participant Media
• Co-founder of two strategic agencies in New Medici and TAG Strategic
• Former head of market & business development at $35M Bain-backed Dynamics
• Architected TakePart.com, a venture-backed $10M social action hub
• Interactive leader with 20 years of content and entertainment initiatives
• Strategic partnership history with likes of BMW, Microsoft, Groupon and Google
• Pioneer in social marketing and distribution with Facebook, Twitter and YouTube
• Revenue growth driver with P&L management over multiple teams and agencies
• Consumer, audience and advertiser experience focused

Advisory Member: GILfund (hybrid film/real estate capital), BigStar (VOD/OTT), Fanplayr (social commerce)

Specialties: Strategic & Digital Marketing, Business and Market Development, Media Strategy, Operations, Partnerships, Social Media, Film/Television, Advertising, International

Adrian Sexton's Experience

Chief Digital Officer, Founder

New Medici

Partnership; 1-10 employees; Entertainment industry

September 2008Present (6 years 1 month) Greater Los Angeles Area

Sexton co-founded New Medici to advise media, technology and lifestyle brands on long term digital and media strategies in marketing, social media, partnerships, business development and operations.

Working with clients including Sony Pictures, Universal Pictures/Comcast, Sony Asia, Groupon, 20th Century Fox, the CBC, Vevo, Ogilvy/WPP, the Producers Guild of America/CEA, Austrade (Australian Government), independent film companies The Film Arcade, Solstice, NeoClassics and start-ups including Palindrome (Happy Madison), Bigstar, Muxlim, 3DTV, Talentcall and Pixable, Sexton's expertise lies in building, marketing and then monetizing audiences.

New Medici’s clients represent a hybrid blend of traditional and digital media companies. On a go-to-market basis, Sexton and his team handle strategic marketing, product development, content and technology partnerships, social media strategy and media planning for studios and startups. Sexton was named to the Screen Actors Guild (SAG) Backstage Digital All-Stars in 2013. New Medici was awarded the British Airways/Harvard Business Review entrepreneurialism award in 2009.

Chief Developer Officer, Chief Evangelist

Dynamics

Privately Held; 51-200 employees; Financial Services industry

July 2012January 2014 (1 year 7 months) Greater Pittsburgh Area

In charge of Dynamics' market and business development for its content and brand ecosystem, working with major studios, talent agencies, global theatrical exhibitors, charities, game publishers, lifestyle brands and retailers. Built BD/sales team with pipeline to 10,000 top brands.

Dynamics produces and manufactures intelligent powered cards such as advanced payment cards. Focused on introducing fast-cycle innovation to top card issuers like VISA, the company's first commercial application is the world's first fully card-programmable magnetic stripe. Dynamics is backed with over $40M by Bain Capital Ventures and Adams Capital Management.

Executive Vice President, Digital

Participant Media

Privately Held; 51-200 employees; Entertainment industry

September 2006August 2008 (2 years) Beverly Hills, CA

Sexton consulted Participant overseeing digital via TAG Strategic beginning in September 2006, then was appointed head of Digital (EVP) at Participant Media in January 2007.

He was responsible for running the company's expansion into global media, digital distribution and marketing, and architected TakePart.com, its social action network™. Traffic to TakePart, included its blog network and acquired sites, grew 1000% year over year during Sexton’s tenure. He later consulted Participant during its TakePart beta launch in 2009.

Sexton led the greenlight investment of social marketing site TakePart.com ($10M+ investment); shared executive committee work involving Summit Entertainment financing (later acquired by Lionsgate for $412.5M), and the film investment from Imagenation Abu Dhabi ($250M).

Sexton worked on Participant films’ Waiting for Superman, Food Inc., The Visitor, Charlie Wilson’s War, Fast Food Nation, The Kite Runner, and the Academy Award®-winning documentaries An Inconvenient Truth and The Cove.

Founding Partner

TAG Strategic

Privately Held; 1-10 employees; Entertainment industry

June 2006January 2007 (8 months) Century City, CA

Sexton co-founded TAG Strategic, a digital media and entertainment agency with EMI veteran and digital pioneer Ted Cohen. TAG’s diverse client roster has included Lionsgate, Eyespot, Qualcomm, Sandisk, Muze, LimeWire, Participant Media and LivePlanet.

Sexton strategized digital distribution, marketing and business planning for media companies and interactive startups, including IP licensing deals with Lucasfilm. TAG launched a digital entertainment partnership with Edelman, creating end-to-end business, distribution and communications strategy counsel.

Sexton was hired out of TAG Strategic by entertainment client, Participant Media, to run digital full time in January 2007.

Vice President, Head of Digital Media

Lionsgate

Public Company; 501-1000 employees; LGF; Entertainment industry

October 1999June 2006 (6 years 9 months) Santa Monica, CA

Sexton headed Digital Media as Vice President at Lionsgate, where he oversaw the day-to-day marketing, operations, production, media planning and business development for digital and mobile properties. He also worked in corporate development, supporting the studio's catalog growth and financing.

His duties encompassed theatrical, home entertainment, television, international and physical studios. He oversaw the digital campaigns for such movies as the Best Picture Academy Award ®-winning Crash, Oscar®-winning Monster’s Ball, Fahrenheit 9/11, as well as the SAW and Tyler Perry franchises. He and his team were awarded a Clio for the first SAW film website.

Sexton identified multiple-platform marketing, distribution and sales opportunities for the studio’s 8000+ title film library in such high-growth markets as broadband, mobile, digital cinema, peer-to-peer and IPTV. Lionsgate’s market capitalization rose from $60 million to $1.2 billion during Sexton’s tenure; and he was part of the senior team which secured the $350 million credit facility to acquire Artisan Entertainment.

Sexton was director of new media at MediaPact Capital, a $500M media management and investment company, run by former Sony Pictures Television head, Jon Feltheimer, and Prudential Securities managing director, Michael Burns. In early 2000, Mediapact led a $33M preferred equity position in Lionsgate with strategic partners - Paul Allen's Vulcan Ventures, Capital Research and Fidelity Investments - taking over management control at Lionsgate.

Television Creative Associate

Sony Pictures Entertainment

Public Company; 5001-10,000 employees; SNE; Entertainment industry

March 1995October 1999 (4 years 8 months) Culver City, CA

Coordinated creative, marketing and development deals, executive sessions and research with domestic and international networks, agencies and producers under President Jon Feltheimer.

Organized internal pitch, sales and marketing agendas with Columbia TriStar Domestic and International Television, Distribution, Telemundo and the Game Show Network. Facilitated development and distribution on such titles as "Mad About You," "The King of Queens," "Dawson's Creek" and "Seinfeld."

Creative Consultant

HBO

Public Company; 1001-5000 employees; Entertainment industry

October 1993October 1995 (2 years 1 month) Los Angeles, CA

Developed 20th Century Fox Television MOWs (Movies of the Week) properties. Handled script analysis across novels, screenplays and magazine articles, including works by Stephen King and Oscar Hijuelos.

Coordinated HBO Pictures domestic and international production and story department development, working closely with creative and senior production on "And the Band Played On," "The Late Shift" and other Pay TV movies.

Adrian Sexton's Languages

  • English

    (Native or bilingual proficiency)
  • French

    (Elementary proficiency)
  • Spanish

    (Elementary proficiency)

Adrian Sexton's Skills & Expertise

  1. Strategic Marketing
  2. Social Media
  3. Business Development
  4. Digital Distribution
  5. Media Strategy
  6. Venture Capital
  7. Content Strategy & Programming
  8. Market Development
  9. Advertising
  10. Business Planning
  11. Strategic Partnerships
  12. Programming
  13. Content Strategy
  14. Marketing Strategy
  15. Digital Media
  16. New Media
  17. Digital Strategy
  18. Online Advertising
  19. Digital Marketing
  20. Integrated Marketing
  21. Mobile Devices
  22. Entertainment
  23. Entrepreneurship
  24. Film
  25. Start-ups
  26. Social Networking
  27. Business Strategy
  28. Television
  29. Blogging
  30. Product Management
  31. Marketing
  32. Public Relations
  33. Facebook
  34. Mobile Marketing
  35. Strategic Communications
  36. Media Planning
  37. Publishing
  38. Product Development
  39. Leadership
  40. Web Video
  41. Online Marketing
  42. Mobile Advertising
  43. Viral Marketing
  44. Interactive Marketing
  45. Monetization
  46. Interactive Advertising
  47. Content Development
  48. Brand Development
  49. E-commerce
  50. Go-to-market Strategy

View All (50) Skills View Fewer Skills

Adrian Sexton's Education

University of Southern California

Masters, Film

19931994

Activities and Societies: Phi Kappa Phi, Accelerated Graduation

Cornell University

BA, Government, English

19891993

Activities and Societies: Dean's List, Schoellkopf Scholarship Recipient, Varsity Rower

Adrian Sexton's Additional Information

Websites:
Groups and Associations:

Advisory Board Member: Interactive TV (iTV) Standards, www.itvstandards.org. Panelist: Digital Hollywood, Digital Media Summit, iWireless World. Member: Gerson Lehrman Council of Advisors, Media Entertainment & Technology (METal). Recruiting Member: Cornell Alumni Association of Los Angeles. Industry Attendee: E3, CES, NAB, ShoWest, AFM, NATPE, Cannes Film Festival, Sundance Film Festival.

Honors and Awards:

A frequent media presenter, Sexton delivered the media keynote at the 2009 X|Media|Lab conference in Auckland and Amsterdam, the Opening Forum keynote at the 60th Anniversary of the 2007 Cannes Film Festival, as well as keynotes at 2007 Digital Hollywood, 2006 Intel Viiv launch in Tokyo and 2006 Forrester conference in Brazil. In October 2009, New Medici was awarded the British Airways/Harvard Business Review entrepreneurialism award. Sexton was named to the Backstage Digital All-Stars in March 2013, alongside Netflix's Chief Creative Officer Ted Sarandos.

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