Interactive Account Executive at Sherman Advertising
Greater New York City Area
Interactive Account Executive at Sherman Advertising
Greater New York City Area
(Privately Held; Marketing and Advertising industry)
April 2007 — Present (2 years 8 months)
• Present interactive capabilities for new business development
• Collaborate with partners and account managers to formulate interactive strategies
• Meet with clients to review campaigns, new media, budgets and timelines
• Provide in-depth analysis of results from online and multi-channel marketing
• Oversee approximately $1 million annually in search engine marketing campaigns
• Coordinate implementation of search engine optimization programs with vendors
• Assist with the technical and creative development of digital media such as websites and banner advertisements
• Conduct research to find targeted and cost-effective advertising opportunities
• Negotiate with publishers to receive best rates and ensure optimal campaign performance for clients
• Ensure delivery and proper placement of digital media
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
November 2006 — April 2007 (6 months)
• Conduct extensive research utilizing a variety of electronic and print sources
• Team with co-workers to complete various projects
• Assist in proofreading and editorial checks
• Classify selected grants lists using a nationally recognized system
• Prepare source documents for entry
(Partnership; 11-50 employees; Public Relations and Communications industry)
August 2006 — October 2006 (3 months)
2003 — 2006