Adrianne George

Director at AG Communications Group

Stockholm Area, Sweden

Current
  • Board Member of Sweden Chapter at Democrats Abroad
  • Community Manager at Women of the African Diaspora Social Network
  • Community Manager at Black Women in Europe Social Network
  • Founder and Editor at Black Women in Europe Blog
  • Director at AG Communications Group
Past
  • Managing Director at JobsinStockholm.com
  • Consultant - PR & Communications at Customaxi
  • Communication Manager at ZN
  • Marketing and Membership Coordinator, Acting Communications Assistant at American Chamber of Commerce Belgium, Belgium
  • Public Affairs Assistant at Ford Motor Company, USA
  • Agency Director at John Casablancas Modeling and Career Center, USA
  • Freelance Writer at Black Meetings and Tourism, USA
  • Regional Marketing Representative at Shanachie Entertainment, USA
  • Production Coordinator at Poly Gram Records, UK
  • Marketing Coordinator at RAS Records, USA
  • Buyer, Visual Merchandiser, Sales at Fashion Industry
Education
  • Boston University
  • Boston University
  • American University
  • University of the District of Columbia
Connections
374 connections
Industry
Public Relations and Communications
Websites

Adrianne George’s Summary

Social Media Marketing and Communications Expert working with select clients to leverage social media to reach niche audiences.

Adrianne George’s Specialties:

Social media, blogging, marketing communications, public relations, copywriting, niche markets, event planning.


Adrianne George’s Experience

  • Board Member of Sweden Chapter

    Democrats Abroad

    (Political Organization industry)

    May 2009Present (3 months)

    I work out outreach to increase our country membership and am the Halland Chapter Chair since 2008.

  • Community Manager

    Women of the African Diaspora Social Network

    (Internet industry)

    November 2007Present (1 year 9 months)

    I co-manage an exciting global social network for Black women.

  • Community Manager

    Black Women in Europe Social Network

    (Internet industry)

    September 2007Present (1 year 11 months)

    A dynamic social network for Black women living in Europe.

  • Founder and Editor

    Black Women in Europe Blog

    (Internet industry)

    December 2006Present (2 years 8 months)

    I founded and edit the award winning Black Women in Europe Blog. As a result I have become a sought after speaker as well as collaborator.

  • Director

    AG Communications Group

    (Public Relations and Communications industry)

    May 2005Present (4 years 3 months)

    Complete social marketing communications services from strategy through implementation. Clients include:

    Earth.org
    UrbanLife.se
    BlackExpat.com
    JobsinStockholm.com
    Album2.com
    ZN
    Blogs/Social Networks/Community Groups
    Black Women in Europe Blog – award winning
    Black Women in Europe Social Network
    Women of the African Diaspora Website
    Women of the African Diaspora Social Network
    EurObamaBlog editor
    Stockholm Expat Blog
    Moderator of several community groups on Linkedin and XING for women and expatriates.

  • Managing Director

    JobsinStockholm.com

    (Internet industry)

    November 2006December 2008 (2 years 2 months)

    Founder and managing director of niche Internet jobsite for English speakers in Sweden. In addition to business development I researched and wrote a practical guide for newcomers to Sweden as well as developed partnerships with complimentary companies. Leveraging social media I built a community for Expatriates in Sweden while creating a strong brand identity.

  • Consultant - PR & Communications

    Customaxi

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    April 2007June 2007 (3 months)

    Craft communications for agency as well as delight clients who seek our expertise in International Interactive Direct Marketing, Communications, Strategy, Internet Marketing, Advertising, Branding, eMarketing, and Consulting.

  • Communication Manager

    ZN

    (Public Relations and Communications industry)

    May 2005June 2006 (1 year 2 months)

    Launched team blog. Organized events. Secured sponsorships. Directed the public relations activities. Communications and marketing planning. Wrote newsletter. New business development.

  • Marketing and Membership Coordinator, Acting Communications Assistant

    American Chamber of Commerce Belgium, Belgium

    (Non-Profit Organization Management industry)

    October 2004June 2005 (9 months)

    Directed the membership and marketing practices. Wrote content for AmCham Business Journal. Implemented Champion of the Chamber program. Wrote and presented successful sponsorship proposals. Initiated Champion of the Chamber program. Editorial assistant for AmCham Business Journal. Assisted external relations manager. Organized press conference resulting in over 30 media hits. Organized meetings with government ministers in three regions. Trained incoming communications assistant. Wrote copy for website, brochures, ad copy, event planning.

  • Public Affairs Assistant

    Ford Motor Company, USA

    (Public Company; 10,001 or more employees; Automotive industry)

    June 2004August 2004 (3 months)

    Public relations writing, media relations. Part of national team that implemented UNITY 2004 sponsorship commitment.

  • Agency Director

    John Casablancas Modeling and Career Center, USA

    (Privately Held; Entertainment industry)

    July 2000August 2001 (1 year 2 months)

    Increased agency ranking from 20 to 3 in one quarter. Talent management, client and vendor relations.

  • Freelance Writer

    Black Meetings and Tourism, USA

    (Privately Held; Writing and Editing industry)

    19982000 (2 years)

    Wrote travel articles on London, Amsterdam, Thailand, and India.

  • Regional Marketing Representative

    Shanachie Entertainment, USA

    (Privately Held; Music industry)

    July 1997December 1999 (2 years 6 months)

    Initiated Celtic campaign in key retailer in Washington, DC region. Monitored advertising compliance, retail relations, artist relations, developed promotions.

  • Production Coordinator

    Poly Gram Records, UK

    (Public Company; Music industry)

    September 1996December 1996 (4 months)

    Project manager for projects including production of 1 million CD's for client. Client relations, CD production, licensing.

  • Marketing Coordinator

    RAS Records, USA

    (Public Company; Music industry)

    September 1993November 1995 (2 years 3 months)

    Booked and managed 5-city US tour for UK artists. Media relations, artist relations, event planning, tour management, public relations writing.

  • Buyer, Visual Merchandiser, Sales

    Fashion Industry

    (Retail industry)

    January 1988December 1993 (6 years)

    Successful career in the fashion industry that includes buying high end merchandise, visual merchandising and sales. Consistently performed as the top sales person and fashion consultant. Excelled at several retail environments in the Washington, DC area, San Diego Country in California and in Norfolk and Virginia Beach, VA,


Adrianne George’s Education

  • Boston University

    MS , Management , 2006

    I was challenged from day one and looking back, loved every minute of it. Talk about stretching and growing. And studying in Brussels was a big plus. Living in the capital of Europe helped keep things interesting.

    Activities and Societies:
    American Marketing Association, International Association of Business Communicators
  • Boston University

    Graduate Certificate , Marketing , 2006

    My research project looked at the availability of make up for Black women in Europe. My conclusion was that Black women are an under served market for make up. But if you live in Paris or London you've got choices for products. Hmmm, sounds like a great business opportunity!

    Activities and Societies:
    American Marketing Association, International Association of Business Communicators
  • American University

    MA , Public Communication , 2002

    I loved this program! I met one of my dearest friends there. The year went by so quickly. It was there I decided to move back to Europe to work and live.

    Activities and Societies:
    International Association of Business Communicators
  • University of the District of Columbia

    BA , English , 19941997

    Ah, the carefree days of undergraduate study at an American university. I won an essay contest sponsored by Pepsi. The prize was a trip to Senegal with fellow university students from across the country. Talk about a fantastic experience! It was my first trip off of the North American continent.

    Activities and Societies:
    Sigma Tau Delta

Additional Information

Adrianne George’s Websites:

Adrianne George’s Interests:

Cosmetics in a wide range of shades for all women in the EU, Yoga, reading, cooking, crafts, travel, good times with good friends, gender and race equality, horses, fashion and lifestyle trends, spa lifestyle, ethnic marketing, niche marketing, current events, history, fitness, NFL (American Football), NBA (basketball), the arts, social networking.


Adrianne George’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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