
Director Online at Fox Latin America (NewsCorp)
Argentina

Director Online at Fox Latin America (NewsCorp)
Argentina
(Public Company; 10,001 or more employees; Online Media industry)
July 2007 — Present (2 years 1 month)
(Public Company; Online Media industry)
September 2005 — Present (3 years 11 months)
Mr. Adrian Martín joined Fox Latin America Channels in September 2005 as Online Manager. In this position, Mr. Martín is in charge of defining the main aspects of the BP prepared to FIM (Fox Interactive Media) for Launching MySpace Latam and IGN Latam. Also building and implementing a strategy for all related FLAC internet issues and portals. Since joining the company, he has set up the production team to migrate and launch the new FOX, NatGeo, FX, FoxLife, MyFox, Speed, Universal websites in a complete new infrastructure designed for the new interactive content trends and web 2.0. He created the online mediakit, formed an online adsales taskforce and actively participates in new business developments.
(Online Media industry)
January 2002 — September 2005 (3 years 9 months)
Coordinated: The development and launch of the first Latin American Multimedia Chat application (multiple Audio and Video interactivity in one web page).
With Marketing department, the creation of company TV commercials with several agencies and producers, taking Web Contents to television.
The concepts and implementation of several formats and standards for online advertising. As well as the installation of Ad Serving servers and services, documentation and training for the Portal Advertising Sales Department.
Researched and developed the Mobile Business through the creation and adaptation of UOL and all its partner´s Web content into different devices and the provision interphase for Cellular Companies.
(Online Media industry)
July 1999 — February 2002 (2 years 8 months)
I led from its beginning the Interaction and Design Department of UOL International, the international division of Brazil's main content portal and paid Internet service provider property of Group Folha do Sao Paulo. Mr. Martín took part in the creation of business units for the Hispanic market, in Mexico, Colombia, Venezuela, Chile, Miami and Madrid.
Also led diverse large scale projects with local partners in each country and also at regional level. Among the most of these outstanding we can mention: UOLMAIL, in Colombia with the Bavaria Values Holding owner of Caracol TV, Radio Caracol, El Espectador Daily, Chromos Magazine. In Argentina with Perfil Editorial Company for Caras, Noticias, Fortuna, Hombre, Parabrisas Magazines, América TV, América 24, La Red Radio and Disney Radio, all the official sites of Buenavista Latino, Patagonik Film Group, El Gráfico Magazine and the AFA Website (Argentinean Football Association).
Post-Graduate , Communications and Corporate Image , 2004 — 2005
Executive Program , Management , 2003 — 2004
Bachelor , Visual Arts , 1993 — 1997
IAB (Interactive Advertising Bureau)
AMAUTA 06: 1 Bronze - "Online Viral Marketing - Regalos de la Tía Marta"