Adrian Madland

Current

Head of Partnerships, SMB Reseller Partnerships at Google
Board Director at Student Agencies

Past

Sr. Manager, Strategic Partnerships at Google
Manager, Strategic Partnerships at Google
Strategic Partner Manager at Google

Automotive Specialist at Google
Director Strategy at FordDirect
Director Financial Planning and Analysis at Ford Direct
Pricing Officer at Ford Direct
Consulting Manager at Trilogy
Pricing Manager at CarOrder.com
Chief Financial Officer at Student Agencies, Inc.

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Education

Cornell University

Recommended

2 people have recommended Adrian

Connections

496 connections

Industry

Internet

Adrian Madland’s Experience

Head of Partnerships, SMB Reseller Partnerships

Google

(Public Company; GOOG; Internet industry)

October 2009 — Present (4 months)
Board Director

Student Agencies

(Higher Education industry)

April 2009 — Present (10 months)

www.studentagencies.com
Sr. Manager, Strategic Partnerships

Google

(Public Company; GOOG; Internet industry)

June 2008 — October 2009 (1 year 5 months)
Manager, Strategic Partnerships

Google

(Public Company; 10,001 or more employees; GOOG; Internet industry)

July 2007 — June 2008 (1 year )
Strategic Partner Manager

Google

(Public Company; Internet industry)

August 2006 — July 2007 (1 year )
Automotive Specialist

Google

(Public Company; Internet industry)

April 2004 — August 2006 (2 years 5 months)

Created Google’s national multi-channel auto dealer sales strategy. Responsible for managing execution of this plan at all levels of the organization – Google’s direct, inside, and online sales channels as well as external channel partners.
Director Strategy

FordDirect

(Automotive industry)

June 2003 — April 2004 (11 months)

• Reported directly to CEO; accountable for 25% of company revenue ($8 million annually).
• Launched and managed a dealership call tracking service contributing $5 million of annualized revenue.
• Structured and negotiated 11 new partner relationships generating annualized revenue in excess of $2 million.
Director Financial Planning and Analysis

Ford Direct

(Internet industry)

August 2001 — April 2004 (2 years 9 months)

• Reported directly to CFO; responsible for company budgeting, forecasting, pricing, business metrics, and reporting.
• Developed automated monthly reporting system consisting of 2,700 customized statements for all Ford dealer customers.
• Wrote 5-year business plan that facilitated the extension of $20 million in funding commitments from Ford Motor Company.
• Constructed and instituted rigorous system of ROI-based project cost decision-making reducing technology development expenditures by $2 million annually.
Pricing Officer

Ford Direct

(Internet industry)

March 2001 — August 2001 (6 months)

• Directed complete overhaul of company’s principal asset, a transaction-based web site, to fulfill legal obligations and compliance for nationwide state-by-state rollout.
• Instrumental in restructuring company's business model including its sales processes, marketing partner selection and development, pricing model, and financial systems.
• Launched and administered a direct sales model, including management of a 2-seat business development center. Handled all staffing, process and technology development, and financial management.
Consulting Manager

Trilogy

(Internet industry)

September 2000 — March 2001 (7 months)

• Created and implemented a transactional pricing model for an OEM-controlled direct sales web site.
• Prepared comprehensive web site traffic analysis and segmentation report for FordDirect. Presented results and analysis to executives.
• Analyzed internal and vendor technologies deployed and supported by Ford’s ReportConnection group. Created a one-year technology development plan.
• Constructed business plans and defined value propositions for FordPreOwned.com.
Pricing Manager

CarOrder.com

(Internet industry)

July 1999 — September 2000 (1 year 3 months)

• Designed and constructed pricing model for $400 million automotive transactional web site. Coordinated with investment bankers, lawyers, and senior executives to implement model and for ongoing productivity analysis. Resulted in quadrupled sales volume without sacrificing gross margin.
• Directed pricing strategy/tactics, financial processes, supply/demand initiatives, and competitive market analysis for 1,300 vehicles.
• Hired and managed 3 manufacturer specialists to assist with market and competitor data collection.
• Developed and implemented specifications to cut cycle time for pricing updates from two days to 2 hours.
• Presented statistics and pricing strategy to potential investors throughout initial fundraising process.
• Created daily management dashboard that tracked new orders, gross margin detail, order cycle-time, and employee productivity.
• Re-negotiated customer acquisition contracts for leads with outside providers resulting in $1.1 million of annual savings.
Chief Financial Officer

Student Agencies, Inc.

(Marketing and Advertising industry)

April 1998 — June 1999 (1 year 3 months)

• Full P & L responsibility for $20 million, 150 employee, conglomerate of fourteen student-run service and technology businesses.
• Developed and constructed comprehensive financial forecasting, cash management, and accounting system in three months.
• Managed five treasury employees and twenty business managers.