Adrian Lai

Current

Sr. Digital Producer at W+K Shanghai

Past

Producer at R/GA
Strategist/Project Manager at Honest
Project Manager at Renegade Marketing Group - Interactive

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Education

Boston University
Boston University

Recommended

7 people have recommended Adrian

Connections

332 connections

Industry

Media Production

Adrian Lai’s Summary

As a Producer, my job is to make shit happen. In my case, that means "digital stuff." It could be a website, a mobile application, a retail installation, or a slice of internet awesomeness that adds utility to people's lives.

Born in Singapore, raised in Hong Kong, educated in the US, and currently based in Shanghai, I have an international perspective that helps me find creative solutions by keeping an open mind.

In the past, I have helped brands and companies such as Converse, Ugly Dolls, IFFBoston, Panasonic, OgilvyOne (Beijing), Arnold Worldwide, Modernista!, Renegade Marketing, Honest, R/GA, W+K and Nike.

Adrian Lai’s Specialties:

Brand strategy, Digital Strategy, Project Management, Graphic Design, Interaction Design, Blogging

Adrian Lai’s Experience

Sr. Digital Producer

W+K Shanghai

(Media Production industry)

January 2009 — Present (11 months)
Producer

R/GA

(Marketing and Advertising industry)

November 2007 — December 2008 (1 year 2 months)

• Dual client advocate and team advocate - reponsible for overall project success and financial accountablity for multi-million dollar projects including NikeBeTrue.com and NikeSportswear.com

• Responsible for leading discovery process and accurately scoping new business opportunities, defining project requirements and success metrics

• Point person to artists featured on NikeBeTrue.com including Haze, Stash, AKA, Chuck Anderson, Dave White, Stussy, Undefeated and Kicks Hawaii

• Managed maintenance and updates of www.Nike.com/AF1 across global site, retail kiosk and mobile properties

• Managed content asset creation and delivery between multiple regions and production partners for the global launch of NikeSportswear.com
Strategist/Project Manager

Honest

(Marketing and Advertising industry)

January 2007 — November 2007 (11 months)

• Played a hybrid role in the relaunch for uglydolls.com including writing the communication strategy, mapping the information architecture, as well as producing the site

• Built solid relationship with freelancers and agency partners resulting in FoundTheSims.com with W+K Amsterdam, BoostYourESP.com with BBH, Boredomhurts.com with JWT, and TheSlowskys.com with Goodby
Project Manager

Renegade Marketing Group - Interactive

(Privately Held; Marketing and Advertising industry)

August 2004 — January 2007 (2 years 6 months)

• Led the strategy and production of numerous microsite experiences, including the award-winning Panasonic ShareTheAir.net, introducing Panasonic to the action sports market

• Pioneered blogging-for-product program with skateboard heavy-hitters: Eric Koston, Mike Carroll, The Art Dump and Atiba Jefferson

Adrian Lai’s Education

Boston University

B.S. , Communications (Advertising) , 2000 — 2004

Magna cum laude
Boston University

B.A. , Economics , 2000 — 2004

Magna cum laude