Adriana Machado

Past

• Senior Usability Analyst at Lockheed Martin Information Technology
• Information Architect & Interaction Designer (Internship) at Marriott International
• Graduate Assistant at University of Baltimore

• Interface Designer & Art Director at Solar Tours
• Graphic & Web Designer at Solar Tours
• Art director Assistant at Lado Enterprises, Inc.
• ESL Admissions Counselor at Lado International College
• Junior Graphic Designer at Meios Comunicação
• Production Assistant (Internship) at Propeg Nordeste Propaganda Ltda
• Art Department Intern (Internship) at Italo Bianchi Comunicação
• Creative Department Intern (Internship) at GrupoNove

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Education

• University of Baltimore
• Universidade Federal de Pernambuco

Recommended

2 people have recommended Adriana

Connections

213 connections

Industry

Information Technology and Services

Adriana Machado’s Summary

Senior designer, researcher, human factors engineer, and usability analyst with experience in graphic, web, and user-centered design methods and tools. Masters in Interaction Design and Information Architecture from University of Baltimore (2009).

Adriana Machado’s Specialties:

User experience design, information architecture, visual design, graphic design, user research, usability testing, card sorting, contextual inquiries, heuristic evaluations, process diagrams, conceptual wireframes, low and high-fidelity prototyping, participatory design, collecting requirements, advertising, marketing, and project management.

Adriana Machado’s Experience

• Senior Usability Analyst

  Lockheed Martin Information Technology

  (Public Company; LMT; Information Technology and Services industry)

  March 2009 — October 2009 (8 months)

  Working on user experience research and design for Social Security Administration (SSA) websites and web applications. SSA Usability Center support in Baltimore, MD.

• Information Architect & Interaction Designer (Internship)

  Marriott International

  (Public Company; MAR; Hospitality industry)

  June 2008 — October 2008 (5 months)

  Worked in design and research projects with the User Experience group in the e-Commerce product development as a contractor while attending graduate school full-time. Designed wireframes, produced prototypes, presented interaction design concepts to stakeholders, and helped with user research sessions including usability testing, card sorting, and focus groups.

• Graduate Assistant

  University of Baltimore

  (Educational Institution; Higher Education industry)

  February 2008 — May 2008 (4 months)

  Provided support with communications and procedures for international students at the University of Baltimore International Services Office. Redesigned some official documents and communication materials.

• Interface Designer & Art Director

  Solar Tours

  (Privately Held; Leisure, Travel & Tourism industry)

  March 2002 — August 2007 (5 years 6 months)

  Designed e-commerce websites and contributed to product development in the travel industry. Created conceptual prototypes, visual design, defined interaction flows, and managed data entry personnel. Collaborated with a team of web programmers, application developers, and data-entry teams in-house and overseas. Designed and maintained multiple dynamic websites with constant updates. Was responsible for designing layouts, user interfaces and interactions, marketing materials, and official documents and forms.

• Graphic & Web Designer

  Solar Tours

  (Privately Held; Leisure, Travel & Tourism industry)

  April 1998 — March 2002 (4 years )

  Designed marketing campains including travel brochures, promotional flyers, fax broadcasts, and communication materials. Created the company's first website and intranet.

• Art director Assistant

  Lado Enterprises, Inc.

  (International Affairs industry)

  July 1996 — April 1998 (1 year 10 months)

  Designed brochures, flyers, forms, documents, newsletters, advertising, web pages, and marketing materials for English as a Second Language (ESL) schools in the US and international franchising in Korea and Japan. Assisted with the design and production of new ESL book series.

• ESL Admissions Counselor

  Lado International College

  (International Affairs industry)

  1994 — 1996 (2 years )

  Assisted international students with English as a Second Language programs, student visa processes, and cultural adaptation in the United States (Washington, DC).

• Junior Graphic Designer

  Meios Comunicação

  (Graphic Design industry)

  February 1993 — February 1994 (1 year 1 month)

  Design Agency in Brazil

• Production Assistant (Internship)

  Propeg Nordeste Propaganda Ltda

  (Marketing and Advertising industry)

  August 1992 — September 1992 (2 months)

  Advertising Agency in Brazil

• Art Department Intern (Internship)

  Italo Bianchi Comunicação

  (Marketing and Advertising industry)

  October 1991 — December 1991 (3 months)

  Advertising Agency in Brazil

• Creative Department Intern (Internship)

  GrupoNove

  (Marketing and Advertising industry)

  April 1991 — August 1991 (5 months)

  Advertising Agency in Brazil

Adriana Machado’s Education

• University of Baltimore

  Masters , Interaction Design and Information Architecture , 2007 — 2009

  Interaction and Interface Design; Research Methods for Interaction Design; User Experience Research, Humans, Computers, and Cognition; Information Architecture; Sequential Visualization and Analysis; Information Culture, Design Business Link, and Project Management.

  Activities and Societies:

  Graduate Assistant, IDIA student Google group

• Universidade Federal de Pernambuco

  Bachelors , Graphic Design , 1988 — 1993

  Major in Visual Communication including design methods, typography, composition, visual ergonomics, color phsychology, art history, and social anthropology. Minor in Industrial Design including product design and production.

  Activities and Societies:

  Collaborated with the design and production of a local’s hospital signage system with the university’s Design department.

Additional Information

Adriana Machado’s Interests:

User-centered design, user research, human behavior, process analysis, and cross-cultural communication.

Adriana Machado’s Groups:

Usability Professionals’ Association (UPA), Information Architecture Institute (IAI), Interaction Design Association (IxDA), Association of Computing Machinery (ACM)

•    Usability Professionals' Association International (UPA-I)
•    User Experience Network
•    UXrecife
•    Interaction Design Association
•    Boxes and Arrows
•    ACM SIGCHI
•    UX Professionals
•    DC Web Women
•    Information Architecture Institute (IAI)
•    UPA DC Metro Chapter
•    Information Arts and Technologies at the University of Baltimore
•    User Experience
•    WASHINGTON DC CONNECTIONS
•    DCIA

Adriana Machado’s Honors:

Thesis on International Remote Usability Testing, 2009; Poster: Finding the Way Through Participatory Design - Mobile interaction design for transportation, UPA-DC, World Usability Day 2008; and Information Architecture Summit 2008 FatDUX Scholarship recipient.

Adriana Machado’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch