London, United Kingdom
- Current
-
- founder at the Mine! project
- founder at VRM Hub
- chair of usage committee at Project VRM
2 more...
- Education
-
- University of Oxford
- Recommended
-
2 people have recommended Adriana - Connections
-
234
connections
- Industry
- Internet
- Websites
Adriana Lukas’s Summary
Now the main pre-occupation is making VRM (Vendor Relationship Management) happen and working on the Mine! project as part of VRM infrastructure.
I have advised companies in Europe and the US on how to integrate social media such as blogs, RSS, wikis and tags into their communications both external such as media relations and online marketing activities and internal such as organisational and employee communications.
My focus is on use of the social web dynamics in a commercial and organisational environment and on the use of emergent technologies to stimulate collaboration, creativity and ultimately innovation. It means looking at external and internal communications challenges that most companies face these days. I prefer strategic focus first, as implementing social tools should be the final stage of a change within an organisation often needed to maximise the benefits of the new tools. My approach to implementation is flexible, individual-focused, incremental. The results are sustainable as the social media and tools become part of the fabric of the business.
