
Web Marketing Manager at Avangate and GECAD ePayment
Romania

Web Marketing Manager at Avangate and GECAD ePayment
Romania
Email: adriana.iordan@avangate.com
Knowledge of digital marketing and website analysis applied to the software industry and e-commerce development.
Ability to lead diverse teams, adaptable, passionate, with a highly “can-do” attitude.
Author / Editor
- Conversations with top software industry people:
http://www.avangate.com/interviews
- Avangate Digest Newsletter - Software Marketing Advisor
http://www.avangate.com/newsletter
- Avangate Blog - http://blog.avangate.com
Speaker:
- "Tracking web activity" - Software Industry Conference 2007, Denver, Co
- "Is it time for a revolution in marketing?" - Panel - European Software Conference 2007, Cologne, Germany
- "Social Networking Media" and "Effective Advertising and Marketing" - Software Industry Conference 2008, Boston
- "Software Marketing Myths" - ESWC 2008, Berlin
- "Social Media Marketing for Software Authors" and "How to Monitor and Protect Your Reputation Online" - SIC 2009, Boston
- Search Engine Marketing, Usability consulting, Web Analytics, User interface design and testing, Online software marketing, Content Marketing, Web marketing team coordination, Social Media, marketing & communication strategy.
(Privately Held; Information Technology and Services industry)
January 2006 — Present (3 years 11 months)
Avangate B.V. is a eCommerce Service Provider for electronic software distribution and reseller management, assisting software companies worldwide in successfully selling their products online and at the same time efficiently managing a distribution network.
(Information Technology and Services industry)
June 2005 — January 2006 (8 months)
Project management, choosing the web strategies for our clients' websites and our own, reports and auditing, organizing the marketing department.
My responsibilities included:
- promoting and improving the websites
- defining the online marketing strategies
- bringing traffic to the websites
- targeting the online market
- handling the commercial correspondence
- communication and support for the company's American & French clients
- pay-per-click advertising coordination
- Search Engine Optimization strategies.
(Privately Held; 201-500 employees; Market Research industry)
June 2004 — June 2005 (1 year 1 month)
My responsibilities included:
- technical support for the French panelists
- answering their e-mail inquiries
- writting a monthly newsletter in French, coding
- the promoting and improvement of the website's contents, translations.
2000 — 2005
Computers/Internet, European movies, literature, music
ESC, OISV, ASP, SIP, AISIP, ESWC, SES, BoS
Marketing & Public Relations at ASP (Association of Shareware Professionals) / Board Director - 2008 - 2010