Adriana Iordan

Current

Web Marketing Manager at Avangate

Past

Web Commercial Director at Onlinedev
Senior Communication Specialist at Ipsos Interactive Services Europe

Education

Universitatea 'Politehnica' din Bucuresti

Recommended

16 people have recommended Adriana

Connections

500+ connections

Industry

Computer Software

Adriana Iordan’s Summary

Email: adriana.iordan@avangate.com

Knowledge of digital marketing and website analysis applied to the software industry and e-commerce development.
Ability to lead diverse teams, adaptable, passionate, with a highly “can-do” attitude.

Author / Editor
- Conversations with top software industry people:
http://www.avangate.com/interviews
- Avangate Digest Newsletter - Software Marketing Advisor
http://www.avangate.com/newsletter
- Avangate Blog - http://blog.avangate.com

Speaker:
- "Tracking web activity" - Software Industry Conference 2007, Denver, Co
- "Is it time for a revolution in marketing?" - Panel - European Software Conference 2007, Cologne, Germany
- "Social Networking Media" and "Effective Advertising and Marketing" - Software Industry Conference 2008, Boston
- "Software Marketing Myths" - ESWC 2008, Berlin
- "Social Media Marketing for Software Authors" and "How to Monitor and Protect Your Reputation Online" - SIC 2009, Boston

Adriana Iordan’s Specialties:

- Search Engine Marketing, Usability consulting, Web Analytics, User interface design and testing, Online software marketing, Content Marketing, Web marketing team coordination, Social Media, marketing & communication strategy.

Adriana Iordan’s Experience

Web Marketing Manager

Avangate

(Privately Held; Information Technology and Services industry)

January 2006 — Present (3 years 11 months)

Avangate B.V. is a eCommerce Service Provider for electronic software distribution and reseller management, assisting software companies worldwide in successfully selling their products online and at the same time efficiently managing a distribution network.
Web Commercial Director

Onlinedev

(Information Technology and Services industry)

June 2005 — January 2006 (8 months)

Project management, choosing the web strategies for our clients' websites and our own, reports and auditing, organizing the marketing department.

My responsibilities included:
- promoting and improving the websites
- defining the online marketing strategies
- bringing traffic to the websites
- targeting the online market
- handling the commercial correspondence
- communication and support for the company's American & French clients
- pay-per-click advertising coordination
- Search Engine Optimization strategies.
Senior Communication Specialist

Ipsos Interactive Services Europe

(Privately Held; 201-500 employees; Market Research industry)

June 2004 — June 2005 (1 year 1 month)

My responsibilities included:
- technical support for the French panelists
- answering their e-mail inquiries
- writting a monthly newsletter in French, coding
- the promoting and improvement of the website's contents, translations.