Aditi Gupta

Current

Senior Associate at Centre for Innovation Incubation and Entrepreneurship

Past

Marketing Executive at Apricot Media
CSA at AC Nielsen
P.R. Officer at NirmaLabs

Manager at AIESEC

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Education

Gujarat University

Recommended

2 people have recommended Aditi

Connections

444 connections

Industry

Management Consulting

Websites

Aditi Gupta’s Summary

Entrepreneur with primary experience in Online Marketing, Graphic Designing, Market Research, PR, Event Management and Project Management.

Currently working with the Centre for Innovation Incubation and Entrepreneurship at IIM, Ahmedabad as the Senior Associate.

Interested in being associated with Incubation centres across the globe on Project Management capacity.

Can help early - stage start-ups with Marketing and Designing requirements.

Aditi Gupta’s Specialties:

Identity Creation, Graphic Designing, Online Marketing, SEM, Blogging, Online Advertising, Google Adwords, Networking, Business Development, Client Relationship, Project Management, Team Management, a little bit of HR as well.

Aditi Gupta’s Experience

Senior Associate

Centre for Innovation Incubation and Entrepreneurship

(Management Consulting industry)

March 2008 — Present (1 year 5 months)

Program Manager - Anveshan, the flagship Program of the Centre. This program scouts for Hi-Tech innovations across the country and helps them to sustain in the competitive world.

Program Manager - Fund Management Independent Project, where in we are trying to simulate the Venture Capital company along with the students and professors at IIM Ahmedabad.

Program Manager - iAccelerator, the Start Up Camp for IT and Mobile Innovations. We don't mind calling it the YCombinator of India, re-modelled for Indian Business Conditions.

Manager - Marketing and External Relations, essentially evangelising and taking care of the Media, Publicity and PR for the Centre and the Incubatee Projects.
Marketing Executive

Apricot Media

(Privately Held; 11-50 employees; Entertainment industry)

October 2007 — January 2008 (4 months)

I was working for Apricot Media, a start-up Production house based out of Mumbai as Online Marketing Executive for the Web-Entertainment portal - www.thebig.tv

My job role primarily included Online Marketing, Forum Interaction, Blogging, SEM, Co-ordination with the Organic Marketing Team, Promoting the concept on the internet and Online Content Creation.

I am working on freelance basis on the same job role.
CSA

AC Nielsen

(Public Company; Market Research industry)

June 2006 — September 2007 (1 year 4 months)

My responsibilities included Project co-ordination for ShopperTrends 2006 and 2007. ShopperTrends is a product of Nielsen, primarily dealing with the buyer attitudes. This project runs in 50 + countries across the globe and I was responsible for Communication and Report Making.

Apart from Co-ordinating ShopperTrends, I have also worked on European Client Satisfaction Survey and scored a 5 (out of 5) on overall rating, done a lot of report writing and Team Management.
P.R. Officer

NirmaLabs

(Non-Profit; 1-10 employees; Higher Education industry)

March 2006 — May 2006 (3 months)

Worked as the PR Officer for about 2 months with this Incubator. I was mainly responsible for promoting the incubation programme conducted by this Organisation. More of internet based promotions, but was a good learning experience.
Manager

AIESEC

(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

August 2003 — February 2006 (2 years 7 months)

Aditi Gupta’s Education

Gujarat University

BA , English Literature , 2003 — 2006

Additional Information

Aditi Gupta’s Websites:

Aditi Gupta’s Interests:

Entrepreneurship, Marketing, Market research, Brand management, Designing, Networking, CRM, PR, Event management, Traveling, Adventure Sports, Non fiction, Fiction, Humor, Shakespeare, Music, Salsa and Ball Room Dance