LinkedInMax Ade

Max Ade

Account Manager, Mobile App Developers at Google

Location
San Francisco Bay Area
Industry
Marketing and Advertising
Previous
  1. Google,
  2. ProBueno,
  3. Maji
Education
  1. Boston College
Recommendations7 people have recommended Max
Websites
500+connections

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500+connections
Boston College

Boston College

Communication

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Background

Experience

Account Manager, Mobile App Developers

Google
– Present (3 months)Mountain View, CA

- Crafting mobile advertising strategies that drive meaningful installs for app developers
- Solving complex mobile attribution issues to enable developers to accurately measure channel value
- Working closely with engineering to test and scale new app install products

Account Strategist

Google
(1 year 5 months)Mountain View, CA

- Providing strategic marketing advice to Google Advertisers in a variety of industries
- Crafting custom solutions to maximize ROI by combining high-level strategy with campaign optimizations and product implementation
- Google Adwords Expert (Search, Display & Video)
- Google Analytics Certified (GAIQ)

Product Marketing Manager

ProBueno
(10 months)Cambridge, MA

- Led all marketing including community management, inbound, and advertising
- Built recurring stream of users with paid ad campaigns (Facebook, Google, Reddit, & more)
- Optimized landing pages targeting specific user personas to attain a 7% conversion rate
- Built a social community that included 1400+ Facebook, 500+ Twitter & grew 30% month-on-month
- Developed targeted content strategy; top blog post received 1,000+ views and 70+ shares
- Executed PR strategy resulting in 300% growth, coverage in TechCrunch, VentureBeat & LifeHacker

Founder

Maji
(1 year 8 months)Chestnut Hill, MA

- Founded a water bottle company to bring clean drinking water to water-stressed regions of the world
- Directed all aspects of the venture - product design, marketing, pricing, promotions, & distribution
- Built a network of campus representatives at 10 universities nationwide
- Invested $1,200 initial capital to generate $7000 in sales in the first 3 months of operation
- Won $4,000 from venture competitions and accelerator programs
- Fully funded $5,000 water project in Cambodia which will provide ~250 people with clean water

www.majibottles.com

Marketing Student

Startup Institute (Formerly Boston Startup School)
(3 months)Cambridge, MA

-A post-graduate, skill-based program for students interested in the startup scene
-Gained practical marketing skills and experience from real world projects
-Launched GrowthNinja.com, a blog for aspiring entrepreneurs

Lead Student Technology Specialist

Boston College
(2 years 9 months)

- Created and updated web pages on the Boston College Technology Help Site
- Assisted in the launch of a new Help Site in October 2009
- Aided in the transition to a new Content Management System

Operations Intern

LSN Mobile
(3 months)Atlanta, GA

- Tested and submitted iPhone, iPad, and Android applications for 250+ local news affiliates
- Prepared application graphics and screenshots
- Aided in troubleshooting the serving of mobile ads from various national advertising networks

Business Development Intern

Langoor
(4 months)

- Developed and marketed a contest to promote the launch of Langoor's new Content Management System, collecting over 18,000 unique email addresses
- Commodified web services for sale in the Sydney market
- Researched and suggested niche markets for potential web services customers
- Promoted Australian Web Industry Association events on behalf of Langoor via social media, industry internet forums, and email

Skills

  • Social Media
  • Facebook
  • Social Media Marketing
  • Public Speaking
  • Online Marketing
  • WordPress
  • Brand Development
  • Microsoft Office
  • SEO
  • Online Advertising
  • Entrepreneurship
  • Leadership
  • Photoshop
  • Mobile Marketing
  • Marketing
  • Content Strategy
  • HTML
  • Start-ups
  • Product Marketing
  • Blogging
  • Marketing Communications
  • Analytics
  • Market Research
  • HTML + CSS
  • PHP
  • Advertising
  • Public Relations
  • Press Releases
  • Sales
  • Business Development
  • Google Adwords
  • Google Analytics
  • PPC
  • SEM
  • See 19+  See less

Education

Boston College

BA, Communication

Study Abroad
- Athens, Greece - Fall 2010 (College Year in Athens)
- Sydney, Australia - Spring 2011 (University of Sydney)

Activities and Societies: Word of Mouth Public Speaking Club, Advanced Leadership Training, Kairos

Organizations

Word of Mouth Public Speaking Club

President, Forum Leader

- Launched extensive recruitment campaign that doubled the size of the club (100+ members)
- Balanced the budget for first time in club history, raising over $6000 from parents and alumni
- Built a new club website (whatiswom.com) optimized for search engines
- Participated in the rewriting of the club constitution

Advanced Leadership Training

Spring 2012 Instructor

- Recruited and developed new leaders for Word of Mouth
- Transformed leadership training program into a semester-long competition
- Taught 10 skill-building challenge events throughout the semester to build leadership skills and community among rising stars in the organization

Toastmaster's International

Member
– Present

Courses

Boston College

  • Web Application Development
  • Business Creation (Entrepreneurship)
  • Public Speaking
  • Rhetorical Criticism
  • Communication Criticism
  • Social Protest Theory
  • Persuasion

Honors & Awards

2012 BC Seed Social Venture Competition | Winner
2012 BCVC Business Plan Competition | 3rd Place
2011 BCVC Elevator Pitch Competition | Audience Choice

Certifications

Google Adwords

Google
– Present

Google Analytics

Google
– Present

Volunteer Experience & Causes

Opportunities Max is looking for:

  • Skills-based volunteering (pro bono consulting)

Causes Max cares about:

  • Human Rights
  • Poverty Alleviation

Organizations Max supports:

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