User Experience Design and Strategy at Yahoo!
Bangalore Area, India
- Current
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- Senior Interaction Designer at Yahoo!
- Guest Faculty and President of Design Alumni Association at Design Programme, IIT Kanpur
- Past
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- Senior Interaction Designer at Oracle, Bangalore
- Visiting Faculty at National Institute of Design - Bangalore Campus
- Interaction Designer at Oracle, Bangalore
- Usability Engineer at PeopleSoft | Covansys, Bangalore
- Design Intern at Emantras
- Education
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- Cooper U (Alan Cooper's), San Francisco
- Indian Institute of Technology, Kanpur
- Kamla Nehru Institute of Technology
- Kendriya Vidyalaya
- Recommended
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- Industry
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- Websites
Adesh Singh’s Summary
I currently work with Yahoo! search and display advertising user experience group.
I have around five years of industry experience in designing business applications for medium and large scale enterprises. I started my career as a Usability Engineer with PeopleSoft and later moved to Oracle Applications User Experience group as an Interaction Design lead. I have worked across solutions for various business domains including CRM, SCM, Manufacturing, US Govt. Contracts, OnDemand solutions for various mainstream products from PeopleSoft Enterprise, JD Edwards EnterpriseOne, Siebel CRM, Oracle Fusion etc. Recently, I worked as the lead designer for Oracle's first ever Fusion Applications for Sales, which were showcased in Oracle Openworld 2007 (www.sales.com).
In my spare time, I prefer to get involved with HCI community together through conferences, connecting with academic institutions and student community from various design schools in India. I am also an active member of ACM SIGCHI, UPA, IxDA and Computer Society of India, and visited various HCI conferences including CHI 2006 at Montreal Canada.
I graduated from Indian Institute of Technology Kanpur with Master’s degree in design. My academic research was focused on designing interactions for touch screen interfaces. I also hold a Bachelor's degree in Computer Science & Engineering with majors in Software Engineering and Communication Systems.
Adesh Singh’s Specialties:
User Centered Design, Interaction Design, Software Usability Analysis, User Interface Design, Leadership in Design Implementation, Developing Design Standards Guidelines and Patterns, Consensus Building, Project Planning and Management, Project Negotiations, Design Communication, Usability Evaluations, Usability Testing
Adesh Singh’s Experience
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Senior Interaction Designer
Yahoo!
(Public Company; YHOO; Internet industry)
March 2009 — Present (5 months)
Working on enhancing the user experience of Yahoo!'s Search and Display Advertising Platform.
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Guest Faculty and President of Design Alumni Association
Design Programme, IIT Kanpur
(Educational Institution; Higher Education industry)
January 2007 — Present (2 years 7 months)
I have been associated with IIT Kanpur for past five years in the capacity of guest faculty and President of design alumni association. Every year, I conduct short workshops on various design disciplines including experience design, interaction design, usability methods, prototyping techniques and design communication on annual basis.
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Senior Interaction Designer
Oracle, Bangalore
(Public Company; ORCL; Computer Software industry)
December 2007 — February 2009 (1 year 3 months)
I was responsible for defining design patterns and guidelines for Oracle's Business Intelligence applications. The goal was to provide a unified and seamless user experience to Oracle's customer owning different BI solutions.
I also worked upon researching emerging web 2.0 trends for enterprise applications and business intelligence modules. I was involved in user research activities to understand the usage of BI solutions across multiple business domains and pervasive devices such as iPhone. -
Visiting Faculty
National Institute of Design - Bangalore Campus
(Educational Institution; 201-500 employees; Design industry)
February 2008 — March 2008 (2 months)
Conducted a short term coursework and weekly workshops on Prototyping Techniques
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Interaction Designer
Oracle, Bangalore
(Public Company; 10,001 or more employees; ORCL; Computer Software industry)
November 2005 — November 2007 (2 years 1 month)
- Worked on analytical dashboards for manufacturing domains, I defined the standards and design patterns which are being used to develop new JDE dashboards for financials and CRM.
- Worked on bridging the gap of user experience across most Oracle acquired product lines PeopleSoft, JD Edwards EnterpriseOne, Siebel CRM On Demand, Oracle On Demand.
- Established a prototyping environment for product managers and developers using Visio.
- Developed UI specification and guidelines for new designs and conducted training session for the developer community
- Worked on software development processes such as SDLC, SOA and Agile with primary focus to align UCD processes with them. -
Usability Engineer
PeopleSoft | Covansys, Bangalore
(Public Company; 10,001 or more employees; PSFT; Computer Software industry)
October 2004 — November 2005 (1 year 2 months)
- Conducted expert usability evaluations, worked on usability testing logistics setup, data logging and observations logs.
- Provided design recommendations and worked with development teams to implement the designs.
- Key areas of focus were JD Edwards EnterpriseOne products like CRM, Manufacturing, Financials and Self Service applications -
Design Intern
Emantras
(Privately Held; E-Learning industry)
May 2003 — June 2003 (2 months)
Worked on a variety of projects ranging from marketing campaigns, print media design, E learning, Digital catalogs for Siemens & Bosch Products
Learned new tools like Photoshop, Flash and Action Script
Adesh Singh’s Education
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Cooper U (Alan Cooper's), San Francisco
One Week Coursework , Interaction Design Practicum , 2007 — 2007
This crash course was focused on goal oriented design methods. Alan cooper and his team gave an insight into the need of effective user research to make a significant impact on the designs.
key topics covered in the workshop were: Design principles, defining team structures, User research, ethnographic interviewing techniques, modeling, profiles and personas, creating context scenarios and storyboards, defining data and functional needs, generating requirements, framework definitions, design communication, design validations.
For more details on this course visit http://www.cooper.com/services/training/ixd_practicum.html -
Indian Institute of Technology, Kanpur
Master of Design , Media and Communication Design, Human Computer Interface, Human Factors , 2002 — 2004
My first step towards a formal design education. Most exiting years of my life where I came to know a lot more about how less I knew about the deep ocean of knowledge. Met big intellects and researchers in such a powerhouse of knowledge.
- Designed an interactive dustbin for children which motivates them towards better disposal of garbage.
- Advertisement to promote Kannauj as a place of Indian heritage.
- Developed a new car wiper using a robotic arm.
- Worked on a human heart valve development in association with AIIMS Delhi and IIT Kanpur.
- Participated in various workshops on creativity, design process, innovation, lateral thinking, interaction design etc.
- My Final thesis was focused on designing interfaces for touch screen systems. The final product was a map navigation system using a touch screen information kiosk- Activities and Societies:
- Stage performances and direction, photography, short films and editing
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Kamla Nehru Institute of Technology
B.Tech. , Computer Science & Engineering , 1998 — 2002
Studied software engineering, computer architecture, operating systems, communication systems, microprocessors, artificial intelligence, robotics, databases and computer networks.
- Developed an automatic railway announcement system for Railways
- Developed an Interactive Voice Response system for exam results inquiry
- Inventory management system for Pharmacy
- Various utility software in C++, Java, Flash etc.- Activities and Societies:
- President of Photography & Fine Arts Club, Member of cultural group, Won many prizes in painting, sketching, paper art, dance, singing, photography, drama, software design challenges, and debates
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Kendriya Vidyalaya
Schooling 1986 — 1998
I was the active member of Scouts and guides. Won zonal level competitions in science projects. Participated in AIDS campaigns at High School level
Additional Information
Adesh Singh’s Websites:
Adesh Singh’s Interests:
New media, Next gen social networks, Information Visualization, RIAs (Rich Internet Apps), Mobile Apps, Interaction Design, Human Factors, Photogaphy, Event Management, Puzzles & Mind Games, Creative Humour
Adesh Singh’s Groups:
ACM's Special Interest Group for Computer Human Interface (SIGCHI), Usability Professionals Association, Design Programme Alumni Association IIT Kanpur, Alan Cooper University Alumni Association, Interaction Design Association (IxDA)
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IITKanpurAlumni -
Usability Professionals' Association International (UPA-I) -
Club ex-Oracle.org -
Interaction Design Association -
IIT Alumni -
UX Professionals -
Kamla Nehru Institute of Technology, Sultanpur(UP) India -
Designindia -
Yahoo Employees and Alumni Group -
User Experience
Adesh Singh’s Honors:
President of IIT Kanpur Design Programm Alumuni Association (2005 - till date)
Special mention in "KC Mahindra Award for Excellence in Automotive design 2003"
Stundent Secretory for Photography and Fine Arts Council at KNIT Sultanpur (2000 - 2002)
Winner of Design Challenge at World Usability Day Bangalore 2008
Special Award in Design Challenge at DCamp Bangalore 2008
Interviewed by Indian Express on "Success of IIT Kanpur's Design Programme"
Star performer award by Oracle Corp.
Special achievement award for designing JD Edwards Dashboard
Adesh Singh’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
